In recent days, Gaogong LED launched an article titled *"A New Blue Ocean Driven by Policy: Is the LED Power Supply Industry Emerging as a Leader?"* which focused on Birda's strategic positioning in the emergency power supply market. The article sparked significant discussions within the industry, with many netizens expressing positive feedback such as *"Great business, great products."*
As a high-quality and highly reliable LED driver, Birda is fully aware of the intense competition in the traditional LED driver market. By targeting the underdeveloped but promising field of emergency power supply, Birda has made a bold move, investing both time and resources to become a leader in this niche sector.
Birda’s goal in the emergency power supply field is to become a single-product champion within the LED driver industry. In the early stages, Birda invested over 2 million RMB into product development and the purchase of supporting equipment. According to reports, Birda’s current research and development for its emergency power supply line is nearing completion. The company’s products have already passed multiple authoritative certifications, including ROHS, CE, UL, TUV, and FCC, meeting the stringent requirements of the European and American markets.
**Bilda Product Certification**
When it comes to certification standards, particularly in the North American market, UL certification holds significant weight. The Underwriters Laboratories (UL) is the most authoritative safety testing and certification body in the U.S. and one of the largest private institutions globally. It evaluates the safety of materials, devices, and products, helping reduce risks and prevent loss. While UL certification is not mandatory, it focuses mainly on product safety rather than electromagnetic compatibility (EMC).
UL Listed is a specific service under UL certification that applies to complete products or components that can be replaced or installed on-site. Products under this category include household appliances, medical devices, computers, and electrical components used in buildings, such as power distribution systems, switches, and wires. Products with the UL Listed mark can be sold independently in the market.
According to Xia Hongping, Vice President of R&D at Birda, most emergency power supply products currently on the market follow the UL Recognized service standard. These products are only suitable as components in UL-listed or approved devices. However, Birda is the first Chinese company to achieve UL Listed certification for its emergency power supplies. This requires unique modifications in internal detection circuits, a technical challenge that many domestic manufacturers have yet to overcome. Birda has not only broken through this barrier but also obtained several patents, including five domestic and two international ones.
**Bilda Emergency Power Supply UL Certification**
In an interview, General Manager Ke Jianjun of Birda confidently stated that the company aims to lead the emergency power supply market. Creating a single-product champion in a specialized field requires more than just strong technical capabilities and resource integration—it also demands clear positioning and focus. As an emerging star in the LED lighting power supply industry, Birda is diving into the new blue ocean to build a single-product champion.
As a powerful player in the LED driver market, Birda's approach to emergency power supply is strategic and well-planned. Rather than engaging in price wars with companies like Leyford, Birda focuses on deep market research by attending major international exhibitions such as the Hong Kong Exhibition, LFI, UK, and Frankfurt. This helps them better understand customer needs and develop targeted products.
Additionally, Birda has a strong R&D team with extensive experience in military communication power supplies, where design standards and reliability are extremely strict. This background gives Birda a solid foundation in emergency power supply design and a deep understanding of UL924 standards. With rigorous testing protocols—including input/output testing, protection performance testing, safety and reliability testing, and electromagnetic compatibility testing—Birda ensures all its products meet both international and domestic standards.
Currently, Birda’s emergency power supply product line is quite comprehensive. The company has successfully developed 23 emergency power products that meet European and American market requirements, with the highest output reaching 20W. According to Xia Hongping, Birda’s existing product lines can easily match conventional power supplies from other manufacturers, making it a versatile solution for customers.
Today, Birda’s emergency power supply products are not only sold directly to end-users and engineering companies but are also widely adopted by major domestic lighting manufacturers, who integrate Birda’s power supplies into their drivers before selling them to customers.
With its strong technical foundation, diverse product lineup, and growing customer trust, Birda has firmly established itself in the emergency power supply market. Its ambitious goal of becoming a market leader is no empty claim—it’s backed by real innovation, quality, and commitment.
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