A few days ago, Gaogong LED released an article titled *"New Blue Ocean Driven by Policy: Is the LED Driver Power Becoming a Rising Star?"* which focused on Birda's market positioning in the emergency power supply field. The article sparked significant discussions within the industry, with many netizens commenting that Birda offers great business opportunities and high-quality products.
As a high-quality and reliable LED lighting driver, Birda recognizes the intense competition in the traditional LED driver market. By targeting the niche but promising emergency power supply sector, Birda has made a bold move, investing both time and resources to become a leader in this specialized industry.
In the emergency power supply field, Birda aims to become a single product champion within the LED driver industry. In its early stages, the company invested over 2 million yuan in product development and the purchase of supporting equipment. According to recent reports, Birda’s emergency power supply product line is now nearing completion. The company’s products have already passed multiple international certifications, including ROHS, CE, UL, TUV, and FCC, meeting the diverse certification requirements of customers in the European and American markets.
*Bilda Product Certification*
When it comes to certification standards, the North American market highly values UL certification. The UL Safety Laboratory is one of the most authoritative safety testing institutions in the United States and the largest private organization globally for safety testing and certification. It uses scientific methods to evaluate the hazards of various materials, devices, and products to life and property, and issues appropriate safety standards to reduce risks. While UL certification is not mandatory in the U.S., it primarily focuses on product safety performance and does not cover electromagnetic compatibility (EMC) characteristics.
UL Listed is a specific service under UL certification, typically applied to complete products or components that can be replaced or installed on-site. This includes household appliances, medical equipment, computers, and commercial devices, as well as electrical products used in buildings such as power distribution systems, fuses, wires, and switches. Products that are UL Listed can bear the UL mark and are recognized as safe for use.
According to Xia Hongping, Vice President of R&D at Birda, most emergency power supply products currently on the market follow the Recognized Service standard under UL certification. These products can only be used as components in UL-listed or approved products. However, Birda's emergency power supplies that meet the UL Listed standard can be sold as finished products without needing to be paired with luminaires.
It is reported that Birda is the first Chinese company to pass UL Listed certification for emergency power supplies. Achieving this required unique modifications to the internal detection circuit. Currently, most domestic manufacturers have yet to overcome this technical challenge. Birda not only succeeded in breaking through but also obtained several patents, including five domestic and two international ones.
*Bilda Emergency Power Supply UL Certification*
In an interview, General Manager Ke Jianjun of Birda confidently stated that the company aims to lead in the emergency power supply field. Creating a single product champion in a specific area is no easy task. It requires strong technical capabilities, effective resource integration, and clear market positioning. As a rising star in the LED lighting power supply industry, Birda is now diving into the new blue ocean, aiming to become a market leader.
As a powerful player in the LED driver market, Birda’s approach to emergency power supply is strategic and well-planned. Instead of engaging in price wars with companies like Leyford, Birda focuses on deep market research by attending major international exhibitions such as the Hong Kong Exhibition, LFI, UK, and Frankfurt. This allows the company to better understand customer needs and develop targeted products.
In terms of R&D strength, Birda has a highly skilled and experienced team. Xia Hongping explained that the R&D team previously worked on military communication power supplies, which require extremely high design standards and reliability. This background gives them valuable expertise in emergency power supply design and a deep understanding of UL924 standards. With strong R&D capabilities, Birda has successfully overcome key technical challenges, placing its products at the forefront of the industry in terms of technical performance.
Each product undergoes rigorous testing, including input and output testing, protection performance evaluation, safety and reliability checks, and electromagnetic compatibility (EMC) testing. All tests strictly adhere to both international and domestic standards.
Currently, Birda’s emergency power supply product line is quite extensive. The company has successfully developed 23 emergency power products that meet European and American market requirements, with the highest capacity reaching 20W. Xia Hongping mentioned that regardless of whether customers use Leyford power supplies or drivers from other manufacturers, Birda’s existing product lines can easily match them. This means that Birda’s emergency power supplies are compatible with most conventional power supplies on the market.
At this stage, Birda’s emergency power supplies are not only used by end customers and engineering companies but also by many large domestic lighting manufacturers who directly integrate Birda’s emergency power supplies into their products for sale.
In conclusion, Birda’s strong technical foundation, diverse product lineup, and high customer trust have solidified its position in the emergency power supply market. Its ambition to become a leader in this field is not just empty talk—it is backed by real achievements and a clear vision for the future.
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