A few days ago, at the G20 summit in Seoul, South Korea, Ruan Chenggang had a brief verbal confrontation with Obama in order to get a chance to ask President Obama, and this was a blockbuster, this "representative door" in Central America The people of the two countries have caused extensive heated discussions. Coincidentally, not long ago, one of China's largest LED display service providers, Tongpu Technology just released a final LED outdoor large screen - TOPI, also brought a lot of shock to the Chinese advertising industry, can be described as "blockbuster." With the comprehensive display of its functions and values, domestic outdoor media companies are gradually attracted by the application characteristics of “TOPI†with low cost, easy to use and fast return. According to the insiders of Tongpu, there are already thousands of squares of “TOPIâ€. The LED large screen has its own owner.
In recent years, with the rapid development of the advertising industry, more and more media advertising companies have seen the important value of LED large screens for their transformation of business models and speeding up growth. However, the higher the so-called expectation, the greater the disappointment, and the failure of many companies in LED big-screen marketing has repeatedly hit the confidence of the industry.
Yu Xxiang, an outdoor media giant in Shanghai, has been trying to find effective outdoor marketing tools to accelerate the development of enterprises and branding for several years. Yu Xxiang said: "We have seen Xzhong Media, and the release of corporate information to the display screens of various indoor buildings has made a myth of the industry. But X Media is limited to indoors, if we can integrate outdoor advertising. If it is, it is an opportunity for us. So I bought a lot of location and high-end equipment for LED advertising display at a big price. I went to Guangzhou with 50 million yuan at the beginning of the year to cooperate with a well-known company to get a 300-square-meter outdoor advertising space for 5 years. The right to lease, I thought it could bring good benefits to the company, but because of the unsatisfactory display effect of the LED display used and the malicious competition of the opponent, in the past two years, not only the cooperative companies repeatedly complained, the LED advertising display The maintenance cost of high-end equipment is even more overwhelmed. I thought that the money invested will get a high return. It may be that the bamboo basket is in a hurry."
In the history of tears in China's outdoor media from static advertising to dynamic advertising, SMEs like Yu Xxiang are certainly not in the minority. Many LED display manufacturers have seized the enthusiasm of small and medium-sized enterprises to seize the outdoor advertising market, holding the outdoor media companies' awareness of the outdoor led advertising display is not enough to sell their immature products. Faced with the temptation of the dynamic advertising market, all small and medium-sized outdoor media companies face hundreds of large and small display-related manufacturers in Shenzhen, facing the mixed quality of their fish, and they are afraid of being like Yu Xxiang. The end, they are so anxious that they are at a loss. When the small and medium-sized advertising companies became more and more confused, they found that the LED outdoor large screens made by Tongpu were not as worried as they were, but more aptly represented the voices of many companies like Yu Xxiang: quality, service. ,price.
After using the LED outdoor large screen of the Tongpu company, a media company in Zhejiang said: "At first we didn't dare to believe the return rate of dynamic advertising made by Tongpu LED outdoor large screen. The application is mainly based on The trust and attention of the company's LED display brand and the low cost investment, the effect and impact really surprised us. I heard that the upgraded version of the LED outdoor large-screen product "TOPI" introduced by Tongpu, its The display is better, the picture is more shocking, and I am still working on "LED outdoor big screen - TOPI true feedback activities". If I am still worried about outdoor dynamic advertising equipment, I think I should go and see."
LED display equipment carries the dream of many SMEs to set sail, and the water that holds this "ship" is the quality of LED display. Tongpu's LED display is after more than 20 fine processes. As well as the Tonger people's Haier spirit, each display is condensed with the sweat of Tongpu people, which is the secret of Tongpu's rapid growth.
According to the general manager of Tongpu's business, at present, the first batch of business owners who have cooperated firstly have already made significant gains, and the customer volume of Tongpu has shown a blowout situation. If Ruan Chenggang's blockbuster is to choose the right occasion and object, then the media company is the right choice of equipment tools and service providers, and the most important thing is that the company's spending becomes open source and thrifty.
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