As August draws to a close, the 11th promotional season is just around the corner, and it’s also the time when new products hit the shelves. So, what are some of the latest color TV models that have made their debut this year? By reading this article, you’ll get a good overview of the current state of new color TVs over the past seven months.
The number of new products released this year has decreased compared to last year. According to data from Yikang Era's retail monitoring, in the first seven months of 2017, the TV market introduced 600 new products, which is a drop of 86 compared to the same period last year. The contribution of new products to sales for most brands has also declined. The color TV market has been sluggish this year, and manufacturers seem to be more cautious about launching new models. Particularly in March and April, there was a sharp decrease in the number of new products compared to the previous year. However, April remains a peak month for new product releases. During this month alone, 153 new color TVs were tracked for sales. Looking at the product types, the number of new products for laser TVs and OLED TVs remained roughly the same as last year, while the reduction was mainly concentrated in LCD TVs.
Although the overall number of new products has decreased, the number of large-sized TVs has actually increased. The number of popular 55-inch models has gone up by 22 compared to last year. There was an increase of eight for 65-inch models, and during the 818 weeks (the 34th week), online sales of 65-inch TVs accounted for 4.9%, while offline they accounted for 8.5%. For 75-inch TVs, there was an increase of nine. Samsung, Hisense, and TCL have all added new 75-inch models this year. With more brands entering the market, the competition in the large-screen segment has become even fiercer.
This year’s new products also feature simpler names. In the past, color TV models had long names consisting of strings of numbers and letters, often referred to as "ten-digit names." This year, however, new products are much more straightforward, with four- or five-digit names becoming common. Simple naming makes it easier for consumers to remember and helps the product spread faster. It also makes it clearer when conveying information during product iterations. For instance, P3 is an updated version of P2. A simple name is no longer exclusive to internet brands; traditional brands are also adopting simpler product naming conventions. For example, Skyworth’s G series, E series, TCL’s X series, C series, and P series.
Even among best-selling products, there are no shortages of high-end options. After analyzing the performance of newly launched products in the first seven months, we found that five out of the top ten models with the highest cumulative sales线下 sales accounted for 55 inches (including one curved screen product), one was 60 inches, and three were other models. In July, the average price of these models exceeded 6,000 yuan. The popularity of high-end new products reflects consumer recognition of premium color TVs amidst the broader trend of消费å‡çº§. Below is a detailed list of the best-selling new models for your reference.
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