As August draws to a close, the 11th promotional season is fast approaching, marking a time when new products hit the market. This raises the question: what are the latest color TV models that have been launched this year? By reading this article, you'll get a good sense of the state of new color TVs over the past seven months.
The number of new products introduced each year has seen a decline. According to data from Yikang Era's retail monitoring, in the first seven months of 2017, the TV market witnessed 600 new products, a decrease of 86 compared to the same period last year. As a result, the contribution of new products to sales has also dropped for most brands. The color TV market has been sluggish this year, leading to more cautious launches of new products by brands. In particular, March and April saw a sharp drop in new product releases compared to previous years. Despite this, April remains the month with the highest number of new TV listings, with 153 new models monitored for sales. Looking at the product categories, the number of new laser TVs and OLED TVs remained roughly the same as last year, while the reduction in new products was primarily concentrated among LCD TVs.
While the overall number of new products has decreased, there has been an increase in the number of larger-sized TVs hitting the market. For instance, the number of new 55-inch TVs has increased by 22 compared to the same period last year. Additionally, the 65-inch category saw an increase of eight new products, with online retail sales accounting for 4.9% of the market during the 818 weeks (34 weeks), while线下sales accounted for 8.5%. The 75-inch category saw an increase of nine new products, with Samsung, Hisense, and TCL all introducing new 75-inch models this year. With new brands entering the market, the competition for large-screen TVs has intensified.
Another notable trend is the simplification of product names. In the past, color TV models had long names consisting of a series of digits and letters, often referred to by a ten-digit name. This year, new products have adopted shorter names, with four-digit or five-digit names becoming common. This simpler naming convention makes it easier for consumers to remember and share the names, and it also facilitates smoother communication of product information during iterations. For example, P3 is an updated version of P2. Simple names are no longer exclusive to internet brands; traditional brands have also embraced this trend. For instance, Skyworth’s G series, E series, TCL’s X series, C series, and P series reflect this shift.
Despite the overall market slowdown, there is no shortage of high-end products among the best-sellers. A review of the performance of newly listed products in the first seven months shows that five of the top ten best-selling models under the line are 55 inches (including one surface product), one is 60 inches, and three are other sizes. The average price of these models in July was above 6,000 yuan. The popularity of high-end new products reflects consumer recognition of premium color TVs amid the general trend of消费å‡çº§. Below is a detailed list of the best-selling new models for your reference.
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