AR helps new printing technology develop BizBash plans to launch AR elements

In the digital age, traditional print media life is struggling. Magazines and newspapers have adopted various strategies to win and maintain readers, but for BizBash media, the secret to success may lie in augmented reality (AR).

BizBash Media is the largest media company in the conference and event industry. BizBash magazine was originally a print publication, and it has been steadily changing before it became a fully digital magazine in 2017. In order to republish the publication, BizBash is planning to launch the AR element.

The company plans to release two print and digital magazines and two digital magazines in 2018. The new version will be distributed to more than 20,000 event planners, and thousands of event planners will accept the digital version. These planners are part of a vast network of organizers of events in New York, Los Angeles, Las Vegas, Chicago, Washington, DC, Miami, Boston, San Francisco and Toronto.

“BizBash has played a leading role in republishing print magazines. By combining augmented reality with our printing problems, the page has become a portable mobile screen, an uninterrupted experience,” Adler said. You see what AR will do in his graphic comic series, and you can see how this technology changes the printing industry. We hope to start this journey with the readers to enhance what they see and what they are Buy something that BizBash prints have learned."

The fall of 2018 will focus on new locations and ideas for autumn and winter holidays. It will also launch "BizBash500", the list of the most influential players in conferences, events, festivals and consumer shows. AR will be used throughout the magazine to enhance advertising and editing capabilities.