Can the brilliance of a cottage phone reproduce on a tablet? There are more and more signs that this is not impossible. Recently, DisplaySearch, an overseas market research organization, released a report saying that in the first quarter of 2011, shipments of so-called “white card†tablets without a brand increased by 235% to reach 1.9 million units; market share increased to 19.6%, exceeding Samsung, HP, Lenovo, Acer and other big names, the market share second only to the Apple iPad.
Tablets in the mainstream market are priced at more than 3,000 yuan, while the price of white tablet is less than 2,000 yuan, and some 5-inch white tablet products are only sold for 500 yuan. It is this spread that becomes the killer of white tablet PCs. “Tablet PCs are not netbooks or e-books and will not be short-lived. For Shenzhen's copycats, tablet PCs are an opportunity to spend money on investment. We now ship more than 10,000 units each month. Mr. Sun, a person in charge of a cottage manufacturer who switched from a netbook to a tablet last year, revealed to reporters.
"White card" plate gradually becomes a climate
The iPad’s popularity has made spotlights on Apple’s head. However, in the less-than-watching corner, White Tablet PCs have grown wildly and become the iPad’s strongest competitors.
According to statistics from DisplaySearch, in the global market, the shipments of Baipai tablet PCs (including copycat machines) are growing fastest, and their shipments have increased from 567,000 units in the fourth quarter of 2010 to the first quarter of this year. 1.9 million units, an increase of 235% compared to the previous quarter, and the market share reached an amazing 19.6%; during the same period, Apple's shipments were 5.2 million units, with a market share of approximately 54%.
Samsung has long been regarded as the iPad's most powerful contender. However, in the first quarter of this year, the shipment of Samsung Tablets was less than 1 million units, which is still a big gap with Apple. It should be pointed out that the overall shipments of tablets in the first quarter of 2011 decreased by 5.2% from the previous quarter, from 10.2 million in the fourth quarter of last year to 9.7 million. Against this background, the fact that the number of white-plates has grown by more than 200% does indeed shock the market. Display Search analyst Richard Simon pointed out that the White Tablet has become the most important tributary of the tablet PC market.
Shenzhen is still the world's major white plate production base. “Every ten white plate in the world, almost eight of them are produced in Shenzhen. The copycat factory that used to make e-books and netbooks has almost all switched to the flat-panel camp. Now the price war for white-brand tablet is not very fierce. Not bad, and everyone thinks this industry can be done for a long time," Mr. Sun pointed out in an interview with reporters.
For those second- and third-tier brand manufacturers who are ready to enter the tablet market, Mr. Sun pointed out that if their cost price is less than 1,500 yuan, it is impossible to establish a foothold in this market. “In the future, the polarization of the tablet PC market will become even more apparent. International brands such as iPad, Samsung, and Lenovo will base themselves on the high-end market. White-brand products will occupy the mid- to low-end market. Other second and third tier manufacturers will simply have no chance.â€
The overseas market may surge in the second half of the year
DisplaySearch statistics also show that currently China's mainland is the world's largest white tablet consumer market, accounting for 44% of global shipments. It was precisely because of the huge spending power of the Chinese market for low-end tablet PCs. Shenzhou Computer, which is known as the “price butcher†in the PC industry, announced yesterday that its tablet PC, the Lingya T10, was officially launched, priced at RMB 1999. .
Zhang Xiangyong, vice president of the Shenzhou Group, once said at the first tablet summit in China that “if the price of tablet computers is concentrated between 3,000 and 4,000, then there is no future, and that is to find a way to die.†The Shenzhou tablet is listed on the market. The price of 1999 yuan is more than 1,000 yuan lower than the price of first-line products, which is in line with the white tablet PC. Shenzhou's move is to use its own scale advantages to occupy a place in the high-speed growth of the low-end market. "The cottage manufacturers are not afraid of Lenovo's fear of the Shenzhou. The Shenzhou is to grab the land with the cottage manufacturers," said Mr. Sun.
In addition to the domestic market, sales of Baipai tablet computers in overseas markets are also booming. In Amazon's recent Tablet rankings, the top 10 inside, the cottage flat occupied 4 seats, of which the sales of the first SuperPad, the 4th is 7-inch Coby8902 flat panel, the 5th is 7-inch iRobot tablet ( VIA8505), seventh place is Zenithink 10-inch tablet. These flat-panel products that sell on Amazon are Shenzhen Baibida’s flying touch tablet. The biggest selling point is that it is less than half the price of the iPad. Take the best-selling SuperPad as an example, its sales price on Amozon is about 200 US dollars, less than half of iPad 4 99 US dollars.
Display Search's report also shows that users in Asia Pacific, Latin America and EMEA (Europe, Middle East, and Africa) are increasingly inclined to choose White Tablet PCs. In the telephone interview with reporters, many Huaqiang North Shenzhen flat panel makers disclosed that since the beginning of this year, many customers in Brazil, the Middle East, and Russia have come to the door to ask for goods. An order is often several thousand units. "The factory workers' three shifts of production often fail to meet the needs of customers. It is estimated that by the beginning of the fourth quarter, orders will increase sharply due to the arrival of the Christmas season. Some manufacturers are now busy smashing raw materials." One acquaintance with the reporter for many years Industry insiders told reporters.
Tablets in the mainstream market are priced at more than 3,000 yuan, while the price of white tablet is less than 2,000 yuan, and some 5-inch white tablet products are only sold for 500 yuan. It is this spread that becomes the killer of white tablet PCs. “Tablet PCs are not netbooks or e-books and will not be short-lived. For Shenzhen's copycats, tablet PCs are an opportunity to spend money on investment. We now ship more than 10,000 units each month. Mr. Sun, a person in charge of a cottage manufacturer who switched from a netbook to a tablet last year, revealed to reporters.
"White card" plate gradually becomes a climate
The iPad’s popularity has made spotlights on Apple’s head. However, in the less-than-watching corner, White Tablet PCs have grown wildly and become the iPad’s strongest competitors.
According to statistics from DisplaySearch, in the global market, the shipments of Baipai tablet PCs (including copycat machines) are growing fastest, and their shipments have increased from 567,000 units in the fourth quarter of 2010 to the first quarter of this year. 1.9 million units, an increase of 235% compared to the previous quarter, and the market share reached an amazing 19.6%; during the same period, Apple's shipments were 5.2 million units, with a market share of approximately 54%.
Samsung has long been regarded as the iPad's most powerful contender. However, in the first quarter of this year, the shipment of Samsung Tablets was less than 1 million units, which is still a big gap with Apple. It should be pointed out that the overall shipments of tablets in the first quarter of 2011 decreased by 5.2% from the previous quarter, from 10.2 million in the fourth quarter of last year to 9.7 million. Against this background, the fact that the number of white-plates has grown by more than 200% does indeed shock the market. Display Search analyst Richard Simon pointed out that the White Tablet has become the most important tributary of the tablet PC market.
Shenzhen is still the world's major white plate production base. “Every ten white plate in the world, almost eight of them are produced in Shenzhen. The copycat factory that used to make e-books and netbooks has almost all switched to the flat-panel camp. Now the price war for white-brand tablet is not very fierce. Not bad, and everyone thinks this industry can be done for a long time," Mr. Sun pointed out in an interview with reporters.
For those second- and third-tier brand manufacturers who are ready to enter the tablet market, Mr. Sun pointed out that if their cost price is less than 1,500 yuan, it is impossible to establish a foothold in this market. “In the future, the polarization of the tablet PC market will become even more apparent. International brands such as iPad, Samsung, and Lenovo will base themselves on the high-end market. White-brand products will occupy the mid- to low-end market. Other second and third tier manufacturers will simply have no chance.â€
The overseas market may surge in the second half of the year
DisplaySearch statistics also show that currently China's mainland is the world's largest white tablet consumer market, accounting for 44% of global shipments. It was precisely because of the huge spending power of the Chinese market for low-end tablet PCs. Shenzhou Computer, which is known as the “price butcher†in the PC industry, announced yesterday that its tablet PC, the Lingya T10, was officially launched, priced at RMB 1999. .
Zhang Xiangyong, vice president of the Shenzhou Group, once said at the first tablet summit in China that “if the price of tablet computers is concentrated between 3,000 and 4,000, then there is no future, and that is to find a way to die.†The Shenzhou tablet is listed on the market. The price of 1999 yuan is more than 1,000 yuan lower than the price of first-line products, which is in line with the white tablet PC. Shenzhou's move is to use its own scale advantages to occupy a place in the high-speed growth of the low-end market. "The cottage manufacturers are not afraid of Lenovo's fear of the Shenzhou. The Shenzhou is to grab the land with the cottage manufacturers," said Mr. Sun.
In addition to the domestic market, sales of Baipai tablet computers in overseas markets are also booming. In Amazon's recent Tablet rankings, the top 10 inside, the cottage flat occupied 4 seats, of which the sales of the first SuperPad, the 4th is 7-inch Coby8902 flat panel, the 5th is 7-inch iRobot tablet ( VIA8505), seventh place is Zenithink 10-inch tablet. These flat-panel products that sell on Amazon are Shenzhen Baibida’s flying touch tablet. The biggest selling point is that it is less than half the price of the iPad. Take the best-selling SuperPad as an example, its sales price on Amozon is about 200 US dollars, less than half of iPad 4 99 US dollars.
Display Search's report also shows that users in Asia Pacific, Latin America and EMEA (Europe, Middle East, and Africa) are increasingly inclined to choose White Tablet PCs. In the telephone interview with reporters, many Huaqiang North Shenzhen flat panel makers disclosed that since the beginning of this year, many customers in Brazil, the Middle East, and Russia have come to the door to ask for goods. An order is often several thousand units. "The factory workers' three shifts of production often fail to meet the needs of customers. It is estimated that by the beginning of the fourth quarter, orders will increase sharply due to the arrival of the Christmas season. Some manufacturers are now busy smashing raw materials." One acquaintance with the reporter for many years Industry insiders told reporters.
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