According to Ovum's latest research, despite the amazing progress in the development of smart phone technology, there is still a high wall that hinders the mobile TV industry, making it impossible for it to become a viable, sustainable business.
Independent technology analysts announced in their latest report that most attempts to broadcast TV services via mobile handsets have not been successful because many obstacles remain. Most markets will continue to maintain this trend. The mobile mobile TV service (Linear mobile TV) has been successful in markets such as Japan, South Korea and Brazil. However, these services must rely on digital terrestrial television or analog terrestrial television, and they must be supported by regulatory policies, so they are free to broadcast to consumers.
According to Tim Renowden, chief analyst and report author of Ovum, the habit of watching online movies on mobile handheld devices has taken shape in recent years. However, TV services promise many promises and few are honored. To the benefit of thinking, it increases the revenue of existing network services; to the worst, real assets have shrunk.
There are a series of problems that have blocked the development of mobile TV environments, making it impossible for mobile TV to reach a successful industry. This series of problems is as large as infrastructure construction problems and lack of investment, and it is so small that even the lack of evidence to verify consumer use has all.
For broadcasters, mobile TV has opened up a new broadcast channel, allowing live broadcasts to reach many new devices. It can also be viewed as a complementary and competing object of the main TV in the living room, as well as a source of potential advertising and premium subscription services. However, there is a long list of challenges that must be overcome on the list. Mobile TV is still a huge risk for broadcasters.
According to the report, mobile network operators (MNOs) have strategically suppressed the subsidy program for mobile phones that integrate mobile digital television technology, restricting the acquisition of mobile phones through incumbent operators' channels, as it may lead to a decrease in their revenue.
At the same time, unless radio and television operators are preparing to invest in the initial investment in content and mobile TV infrastructure, many of them are unwilling to do so, and consumer demand for mobile phones will continue to be weak. Renowden thinks this is just two of the many factors that have hampered the long list of problems in the mobile TV industry.
One opportunity that could make mobile broadcast technology useless is to relieve the high bandwidth traffic pressure caused by video and solve the capacity problem of mobile networks. The latest approach dominated by telecommunications companies is integrated mobile broADCast (IMB), a new technology standard that can reduce the barriers to the generalization of mobile broadcast services by reducing some, but not all, of them.
Examples of failures in mobile TV services include Qualcomm’s MediaFlo network in the United States, Europe’s DVB-H, and many mobile TV services based on 3G networks launched in Europe, North America, and Asia Pacific.
Independent technology analysts announced in their latest report that most attempts to broadcast TV services via mobile handsets have not been successful because many obstacles remain. Most markets will continue to maintain this trend. The mobile mobile TV service (Linear mobile TV) has been successful in markets such as Japan, South Korea and Brazil. However, these services must rely on digital terrestrial television or analog terrestrial television, and they must be supported by regulatory policies, so they are free to broadcast to consumers.
According to Tim Renowden, chief analyst and report author of Ovum, the habit of watching online movies on mobile handheld devices has taken shape in recent years. However, TV services promise many promises and few are honored. To the benefit of thinking, it increases the revenue of existing network services; to the worst, real assets have shrunk.
There are a series of problems that have blocked the development of mobile TV environments, making it impossible for mobile TV to reach a successful industry. This series of problems is as large as infrastructure construction problems and lack of investment, and it is so small that even the lack of evidence to verify consumer use has all.
For broadcasters, mobile TV has opened up a new broadcast channel, allowing live broadcasts to reach many new devices. It can also be viewed as a complementary and competing object of the main TV in the living room, as well as a source of potential advertising and premium subscription services. However, there is a long list of challenges that must be overcome on the list. Mobile TV is still a huge risk for broadcasters.
According to the report, mobile network operators (MNOs) have strategically suppressed the subsidy program for mobile phones that integrate mobile digital television technology, restricting the acquisition of mobile phones through incumbent operators' channels, as it may lead to a decrease in their revenue.
At the same time, unless radio and television operators are preparing to invest in the initial investment in content and mobile TV infrastructure, many of them are unwilling to do so, and consumer demand for mobile phones will continue to be weak. Renowden thinks this is just two of the many factors that have hampered the long list of problems in the mobile TV industry.
One opportunity that could make mobile broadcast technology useless is to relieve the high bandwidth traffic pressure caused by video and solve the capacity problem of mobile networks. The latest approach dominated by telecommunications companies is integrated mobile broADCast (IMB), a new technology standard that can reduce the barriers to the generalization of mobile broadcast services by reducing some, but not all, of them.
Examples of failures in mobile TV services include Qualcomm’s MediaFlo network in the United States, Europe’s DVB-H, and many mobile TV services based on 3G networks launched in Europe, North America, and Asia Pacific.
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