ã€World Wide Web Reporter Zhang Zhiying】 The Atlassian Conference was heavily debuted in Silicon Valley in September. The Global Network reporter was invited to the San Jose Conference site to personally walk into this legendary company: two young people who do not want to tie and wear a suit to work. People choose to start their own business, and the commercial software they developed went all the way from Australia to the United States. Two years ago, they were publicly listed on Nasdaq in New York. The market value in 2017 reached 8.3 billion US dollars. The two do not want to be the founder of the office worker, at the age of 34 became one of the richest people in Australia. What happened at the Atlassian conference? Below, the reporter will take you back to review.
Foreign science and technology media have reported on this software company that has exceeded 2,000 people on a scale, and now they are taking off in the Chinese market.
The key to Atlassian's success lies in breaking the tradition of expensive commercial software and entering the pain point of the industry under the wave of digital transformation. Through the celebrity product JIRA Software, the striker became a software tool for first-line agile development.
With the success of Atlassian in the world, China is also gradually emulating companies. In this regard, founder Mike Cannnon-Brookes told reporters at the conference that the market is really big, and Atlassian continues to face Chinese culture and many other languages. The version continues to work hard.
On the day of Partner Day, Atlassian announced a big news: They changed the Atlassian logo. The Atlassian logo was previously influenced by a Heracles Atlas (Atlas) in Greek mythology. He was supported by the Giants leader Titan against Zeus, and was sinned by Zeus to support Heaven with his shoulders. This mythology became Atlassian logo design. Inspiration. However, they believe that independently supporting the image of Heaven, and the core concept of team collaboration with the company, Atlassian is convinced that if you want to release the potential of each team, teamwork is absolutely critical. We can see that what is expressed in the figure is no longer an independent person who “supports heaven†but expresses a team that “supports heavenâ€.
Atlassian showcased its own family of products, including JIRA Software, a star product project management tool, Confluence, a knowledge management tool, version management tools Bitbucket and Sourcetree, service desk Servicedesk, instant messaging software Hipchhat and Stride, continuous integration & continuous release & continuous deployment tools Bamboo and so on. If these products are viewed separately, it is inevitable that there will be different competing products in the market, but Atlassian is powerful in concatenating the series of software together to make it powerful enough to be replaced.
Atlassian acquired Trello for $425 million this year. Trello's booth can also be seen at this Silicon Valley conference. The key to the marriage between Trello and Atlassian is the coincident corporate philosophy of the two parties. They all hope that one plus one will have more than two effects. Atlassian product manager Lingbo told reporters that an interesting phenomenon is that different companies in different companies use the two products separately. Some departments use Atlasssian related products, while others use Trello. After this acquisition, the two software will be able to Integrate and play a greater role in cross-departmental collaboration.
Atlassian's powerful ecological platform is also one of the focuses of the industry. The line listing set up by this software company has attracted thousands of companies from Europe, the United States and around the world to develop relevant applications and create a lively ecosystem. At the show, in addition to Atlassian, many applications from different countries flew to Silicon Valley to participate in this conference.
The photographs list two well-known application companies, one is eazy BI, which is from Europe and they develop application tools for the analysis of Atlassian products. The other is TEMPO, who developed three applications: applications that include recording team hours, allowing project managers to quickly grasp the progress of the team, applications that calculate work plans and actual differences, and applications for budget planning. From the above listed examples, it is not difficult to see the huge business opportunities of the entire ecosystem platform.
The scene also shows a variety of creative kanban applications. Whiteboards and sticky notes like this one are often seen in the office. This is the most popular agile methodology nowadays. It stresses the transparency, openness, and autonomy of teamwork. Agile management is gradually spreading from the corporate IT department to various departments.
The Atlassian “China Team†also had three groups of men and women who came to San Jose to participate in the conference. They were Almatis, Beijing Sinok and Longzhi. The three companies also became the few Chinese faces in the conference.
In recent years, Atlassian has also taken the wave of digital transformation in the Chinese market. Many well-known large companies have joined the ranks of JIRA products.
The Atlassian server version of the software product is quite popular in China, but some people want the server version to update as fast as the cloud version. In response, Bryan Rollins, the head of server business, told reporters that although the server version update is slower than the cloud version, the advantage is that after the new features introduced by the cloud version have been market verified, practical, popular features will be made into server versions. The problematic part will also be revised, so the server version has the advantage of more mature features.
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