In 2016, some people in the lighting industry were busy and happy, and some people were lonely and lonely. Whether it is Zhongshan or Foshan, whether it is the Pearl River Delta or the Yangtze River Delta, some companies have been full of orders and continue to expand production capacity; some companies have full orders in March, and have turned sharply since April, no orders; some companies have been in In the state of “not enough to eatâ€, orders are scarce.
After delving into the different performances of these companies, we will find that the order status since the beginning of the spring depends on the degree of effort of the company in 2015. Enterprises with brands and channels have always been “not guiltyâ€, and manufacturers and merchants will cooperate with each other to reserve sufficient inventory; there are channels and enterprises without brands, because the merchants are afraid to prepare stocks, and they are eager to replenish stocks after the spring. It caused the company to appear as if the order was "snowy". However, after the stocks of the merchants are ready, the subsequent orders will not be settled, resulting in a pause in production; and those enterprises without brands and channels have not worked hard in the past year. It is also difficult to receive orders after the spring, and they can only eat The days of the last meal.
Since the popularity of the LED lighting industry, the phenomenon of “bad money expelling good money†that we initially worried about has become less and less. Instead, it is “survival of the fittestâ€. A company that really does a good job in products and a good brand may have lived very hard in the early days, but now it has gradually become more "moisturizing". Especially those companies with unique and core products, and those who concentrate on the "small and beautiful" field, are increasingly welcomed by the market. For those companies that have already listed on the capital market, they have fully played the role of capital, long-sleeved and good-looking, looking for high-quality targets, and constantly strengthening and expanding through mergers and acquisitions. And those companies that are struggling to fish and weak in competitiveness have already blew the horn of retreat!
Manufacturers are like this, and businesses are no exception. We have found that since this year, there has been more "contradictory" between merchants and stores, and the focus of contradictions is "rent". The store needs to “rise the rent†and the merchants must “lower the rentâ€. If the two cannot be coordinated, various forms of conflict will break out. Under this circumstance, some merchants directly withdraw from the lighting and lighting industry, and some merchants develop independently and no longer rely on the store. From the perspective of business operations, the Internet has penetrated into the daily operations of businesses, and various Internet platforms have attracted the attention and favor of businesses. This also means that in the days to come, businesses with leading ideas and ideas will gain more and more resources; and those who are self-styled will gradually be eliminated.
Then, in the face of the arrival of the new normal of "polarization", where should lighting manufacturers go?
From the manufacturer level, “innovation†and “core competitiveness†are the key to “breaking the gameâ€. “Innovation†includes a series of links such as technological innovation, product innovation, model innovation, brand innovation and channel innovation. Any innovation in one link can bring a new world. "Innovation" can bring the "core competitiveness" of enterprises. The "small but beautiful" enterprise, its core competitiveness lies in its focused field; the "big and complete" enterprise, its core competitiveness lies in its ability to control the overall situation. All in all, innovative companies can “go their own way and let competitors have nowhere to go!â€
From the merchant level, it is very important to “catch the team†and “local operationâ€. “Picking the team†means that the merchants choose excellent upstream enterprises to cooperate with their own strategies and development according to their actual conditions. This is a test of the business's vision, perseverance and determination. “Local operation†means that the merchants earnestly do the “cultivation†of the users in the local market, accumulate more “fansâ€, and adjust their business strategies from the perspectives of user needs, user experience and user services. Only in this way can we develop and grow better.
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