Qualcomm Snapdragon mobile PC platform is striking, with a battery life of more than 20 hours

[Guidance]: Qualcomm recently held the "Supposed Enjoyment of Snapdragon-Windows Notebook Appreciation for Snapdragon Mobile PC Platform" in Nanjing. This time Qualcomm will subvert the PC ecosystem and make battery life and speed a "killer."

Today, Qualcomm is accelerating the business layout in the field of mobile computing. With its more than 30 years of accumulation in the communications field, it has expanded into the PC industry. While further expanding its business scope, it solves the pain points of the development of the PC industry and brings new products to consumers Experience.

Endurance and speed become the driving force to change PC

If the mission of communication in the past 30 years is to realize the connection and communication between people, then in the future, especially with the advent of the era of 5G and the Internet of Things, the Internet of Everything will become a vision. This will not only bring major development opportunities for China, but also promote the transformation of global industries.

Qualcomm has been expanding its business areas beyond chip design and patent licensing, including entering the Internet of Vehicles, Internet of Things and mobile computing, and changing its mode of relying on a single industry of smartphones to achieve diversified development.

In terms of PC connectivity, Qualcomm is not a new player. In the past 10 years, more than 1,000 PC SKUs have been shipped using Qualcomm 3G / 4G technology, and there are currently more than 100 PC products with Snapdragon X5 / X7 LTE modems on the market. These include Microsoft's Surface Pro, Lenovo ThinkPad X1 Carbon, Lenovo ThinkPad X1 Yoga, HP Elite x2 and Dell LaTItude 7000 series 2-in-1 notebooks.

The new era has spawned new changes. Although the development of the mobile internet and the smartphone industry is maturing and the PC has encountered ceilings, it is essentially because its functions and experience cannot bring revolutionary upgrades, especially in recent years. PC consumers' mentality has changed and they are looking forward to more mobile PC forms and terminals. This also puts forward requirements for exquisite, thin and light product form, connectivity and excellent battery life.

According to Wu Shangjie, senior vice president of Qualcomm and president of QCT China, a survey by Qualcomm shows that the battery life experience and high-speed connection are the main motivations for consumers to buy PCs. If the PC can achieve more than 20 hours of battery life and Gigabit LTE Connection speed, then 83% and 60% of users, respectively, tend to replace their existing PC products.

Endurance and speed have become the main driving forces for transforming the PC industry, and these are the advantages that Qualcomm has accumulated in the mobile communications field for 30 years. Based on this, a year ago, Qualcomm will launch a new category of PC, introducing the smartphone experience to the PC, emphasizing always-on, always-on and over one day of battery life, slim and innovative design, etc.

On the other hand, the mobile industry is leading the development of chip manufacturing processes. With the rapid development of the mobile field, the mobile phone SoC process has caught up with and surpassed the PC SoC in recent years, significantly improving the performance of power consumption, which also brings the possibility of PC injection into the smartphone experience.

Compared to traditional laptops, Windows laptops based on the Snapdragon Mobile PC platform can support always-on and always-on features, enabling long-term battery life of more than a full day, allowing users to enjoy “open-and-use” like a smartphone "," Always update "features, continuous, convenient, up to gigabit speed connection, and even GPS-based location awareness. In addition, the Snapdragon Mobile PC platform can support thin, thin, and sophisticated innovative fanless PC designs, providing users with a more portable and easy-to-use experience. On this basis, users can still have the strong productivity of the familiar Windows 10 operating system, perfectly running thousands of applications in the Windows application store.

In the technology exhibition area at the event, the first batch of commercial PC products equipped with the Snapdragon mobile PC platform were displayed for the first time-ASUS Chang 370 and Lenovo Miix 630 two-in-one notebook computers launched by ASUS and Lenovo, respectively In the scene, it fully demonstrated the characteristics of the Windows laptop supported by the Snapdragon Mobile PC platform in four aspects: always connected, long battery life, cooling performance and Windows 10 experience.

Construct PC ecology to create more innovative possibilities

The development of any industry is inseparable from the systematic and complete industrial ecology. In the PC field promoted by Qualcomm, more partners are now gathering.

At present, Qualcomm is building a compact ecosystem built on the PC side. The Snapdragon mobile PC platform Windows notebook has received support from many ecosystem partners, including online and offline channels including JD.com and China Telecom, including Lenovo and Asus. Machine manufacturers including Hewlett-Packard, HP, software manufacturers such as Microsoft and 360, and content manufacturers such as iQiyi.

For example, Microsoft released Visual Studio 15.8 1 at the recent Build 2018 Global Developers Conference. This new software development kit can help developers create 64-bit ARM for Windows PCs supported by the Snapdragon Mobile PC platform. The application makes full use of the powerful performance and long battery life of always online and always connected PC.

APP developers such as 360 Technology have optimized the APP adaptation for Windows laptops supported by the Snapdragon mobile PC platform to achieve a consistent user experience. 360 Technology has also developed a fast editing application that can give full play to the characteristics of the Snapdragon mobile PC platform.

As a retail channel provider, JD.com can help consumers purchase brand-new PC products through a one-stop shopping service. Operators such as China Telecom can provide unique data packages, etc.

In terms of OEM manufacturers, Qualcomm chooses to cooperate with Lenovo and Asus. On the one hand, these manufacturers have a good accumulation in the PC field. On the other hand, these manufacturers also have mobile phone business. This is to cooperate with Qualcomm. Injecting experience into the PC brings advantages.

At the recent Taipei International Computer Show 2018 (COMPUTEX 2018), Qualcomm also announced that it is going one step further for the always-on and always-connected PC field, and launched a new generation of Snapdragon 850 mobile computing platform, including the latest X20 LTE modem And artificial intelligence engine. At the same time, it announced that it will cooperate with Samsung to integrate 850 mobile computing platform in future Samsung PC products.

Kang Rong, vice president of Microsoft Greater China and general manager of marketing and operations, said: "Microsoft and Qualcomm have a long history of cooperation. Windows 10 PCs using the Qualcomm Snapdragon platform bring consumers thin and light, energy-efficient and always online, always The connected user experience allows them to enjoy the innovative features of Windows 10 anytime, anywhere. Microsoft and Qualcomm, Lenovo, Asus and other partners work together to expand the software and hardware platform to create more innovations for our broad partner ecosystem Possible. "

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