10 years of low-carbon economy has become the direction of development of all walks of life, lighting industry, of course, popular with energy-saving light sources, LED industry has become a new favorite of the lighting industry. Shanghai World Expo, Guangzhou Asian Games venues in the lighting system, highlighting the rapid development of the lighting industry. Eliminating incandescent lamps, energy-saving lamps, and LED lamps are being implemented by countries in Europe, America, Japan and South Korea. And China is also developing new light sources such as street lamps and indoor lighting. Green lighting is changing people's lighting concepts. The "two sessions" further defined the low-carbon, and the implementation of the national low-carbon subsidy measures, the home lighting industry ushered in new opportunities for development.
Diversification of advertising is, in some ways, a measure of economic development. Because ubiquitous advertising allows people to spend in the "short cycle", and promote the active market economy. In recent years, with the rapid development of the domestic lighting market (see map) headed by the ancient town, Guanggu Town lighting business has reached tens of thousands, plus the number of lamp lighting dealers and service providers has reached millions. Lighting industry from the TV, website, investment website, search bidding, blogs, forums, text messages, mail and other forms of advertising marketing, plus brand, product quality, price, service, etc. marketing and promotion, lighting industry is really into the A fiercely competitive era.
Recently, the Beijing auto show has been hotly carried out. Whether it is a fancy car film or an exquisite car, it has attracted the attention of international and domestic auto companies and car owners. The market survey shows that many consumers value the automotive lighting system. Whether it is for driving at night or on a rainy day or on cloudy roads, LED lighting in colleges and universities will improve the quality of automotive lighting. At the same time, new LED lighting will improve the appearance of automotive lighting in appearance. .
The town lighting Mr. Ai said that the search "lighting" Baidu bid has been as high as 2 yuan, lighting network, lighting network and other various sites on the tens of thousands, under such conditions, the lighting industry's online marketing has become extremely fierce. A major advertising site, up to thousands or even tens of thousands of yuan, at the same time, lighting, lighting exhibition international and domestic is also one after another, a huge market so that people have seen this attractive cake.
Mr. Liu is Zhongshan Xingyi Lighting Co., he usually because of the busy work, coupled with the network of electronic B2B systems do not understand, so little attention to lighting, lighting industry information, but the information age of the network business opportunities is so important, has become a lighting After the net gold medal member, Xiao Li will release the supply information for Mr. Liu, let him have the business opportunity that the lamp wholesales, orders in addition to the busy work. With little effort, he seized every opportunity for sales. Mr. Liu said that lighting network is a service in the Internet era.
Mr. Cheng, who is the head of the brand lighting "Art Lamp Master", said that the current investment lighting industry success rate of up to 70%, and according to surveys show that most of the current family lighting consumption accounted for 10% of renovation costs, which also means that lighting consumption is accompanied by the fashion home And more and more popular. Personalized decoration, high-end furniture, and modern appliances allow people to experience the joy of home leisure and entertainment. Diverse lifestyles, people more appreciate the warm and romantic light food and wine. Home lighting has become a new way of life for home fashion, but most of the market is still in the form of lighting stores, lighting city, online shopping, although there is a continuous stream, but most consumers are still worried about high-end lighting service issues .
The lighting market seems never to get rid of after-sales service problems. This is mainly due to the imitation of the middle and low-end products, discounted prices, etc., which have caused the lighting industry market to be quite chaotic. Of course, the emergence of brand lighting stores will greatly change the occurrence of this phenomenon, which also shows that the lighting industry will be quite popular in the lighting industry for a long time in the future. According to the analysis of experts, with the rapid development of economy, the future of China's lighting market is promising, and home lighting will truly turn from the age of light sources to the era of lighting. The lighting brand wants to come to the fore, on the subdivision advantage, the overall layout, the use of "pervasive" network marketing model, to create genuine brand lighting company. Compared to straightforward TV commercials, diversified online marketing will be the most senior marketing master in the lighting industry in the future!
Ningbo Wewinmagnet Co.,Ltd , http://www.wewinmagnet.com