Remembering theåˆå¿ƒ, the Yuet TV TV DTS zone targets the blue ocean of consumption upgrade.
Currently, the new generation of smart hardware is undergoing rapid changes. Encouraging enterprises to develop smart home “product + service†models tailored to specific application scenarios is clearly emphasized in the State Council's document.
"In the near future, I believe that movies will become fully Internet-based. Not only in terms of content creation and distribution, but also in playback and experience, they will be entirely online," said Wang Quanfeng, General Manager of Sohu’s video home entertainment division. He believes that the new generation of audio-visual carriers represented by Internet TV is rapidly evolving, and consumers' demand for home audio-visual entertainment is growing significantly.
Consumption upgrade is occurring across various aspects of life. According to CBNData reports, post-90s and young female consumers lead household consumption trends. There are 500 million households in China, with over 228 million people aged 20-29. This vast consumer base brings immense potential to the "living room economy."
Content quality and user experience are critical factors in the success of home entertainment products. Based on these concepts and trends, Sohu, the earliest Chinese Internet video company, global audio technology leader DTS, and Xiaomi Technology Inc. jointly launched the Sohu Video Studio TV DTS zone and exclusively launched Xiaomi TVs.
"These three companies will integrate their technological, content, and platform strengths, offering users Hollywood movies with 5.1 surround sound audio technology and 1080p HD picture quality for free, allowing them to enjoy cinematic audio-visual experiences at home," said the tripartite leaders during the product launch and fan meeting.
(Group Photo)
Technological Leadership, Creating Unparalleled Audio-Visual Experiences
Sound may be "invisible" in life, but excellent sound effects can captivate audiences, drawing their attention away from the physical world. Many associate DTS with director Steven Spielberg and the Jurassic Park film that made DTS famous overnight. Since then, DTS has established a significant presence in the film industry and with major Hollywood studios.
As early as 1996, DTS won the Academy Award for Best Film Technology. Currently, over 2 billion devices worldwide are equipped with DTS technology, spanning AV amplifiers, computers, mobile devices, car audio, Blu-ray players, televisions, cinemas, and more. 93% of top-selling Blu-ray discs use the DTS format as the primary audio track. "In China's film market, eight of the top ten box office hits as of August 21 this year adopted the DTS:X format. 'Wolf Warrior 2,' a box office phenomenon, is also available in the DTS:X version," said Dr. Zhang Xiaoming, Vice President of Ecosystem Business at DTS China. With such a solid technical foundation, DTS will collaborate deeply with Sohu and Xiaomi to deliver high-quality multi-channel movie content and superior surround sound and video experiences.
(Dr. Zhang Xiaoming, Vice President of Ecosystem Business, DTS China)
Regarding technological leadership, Wang Chuan, Head of Xiaomi TV, added that "it would not be an exaggeration to say that the Xiaomi TV 4 is a high-end product capable of turning the living room into a second cinema." From a hardware standpoint, every Xiaomi TV supports DTS audio decoding and received the prestigious 2017 Red Dot Award for its design. The full range of DTS-HD audio decoding is supported, delivering incredibly immersive sound.
(Mr. Wang Chuan, Co-founder and Head of Xiaomi TV)
Content is King, Great Prospects for Internet TV Audio-Visual Services
Ultimate ecological experiences are a crucial aspect of the "living room economy," and quality content is the core of the entire ecosystem. The scarcity of high-quality content resources is a pain point limiting consumption upgrades.
In response, Wang Quanfeng stated that Sohu Video maintains a 90% coverage rate for domestic hit TV dramas while investing heavily in web comedies, animated series, variety shows, and American dramas.
"The broadcast ofç²¾å“homegrown dramas like 'Assassins' Biography 2,' 'Unwitting Master 2,' 'Hypnotized Hypnotist,' and 'Drawing Heart' has continuously boosted advertising, membership, and payment platforms. Sohu Video remains at the forefront in producing top-tier variety shows and American dramas." Wang Quanfeng believes that as one of China's earliest Internet video companies, Sohu is committed to providing high-quality video services to users.
(Mr. Wang Quanfeng, General Manager of Sohu Video Home Entertainment Division)
"If someone watched a movie every day since birth, it would take 74 years to watch all the movies available on Xiaomi TVs," said Wang Chuan, Head of Xiaomi TV. The massive amount of content resources, including Hollywood blockbusters, cinema movies, popular variety shows, and top TV dramas, is one of the key reasons why fans love Xiaomi TVs. This is thanks to the powerful collaboration with content giants like Sohu.
Wang Chuan also emphasized that the in-depth cooperation among the three parties will provide consumers with a continuous supply of high-quality audio-visual content, leading the consumer upgrade to a new chapter.
According to agency surveys and forecasts, the penetration rate of smart TVs increased from 19% to 86% in just three years from 2012 to 2015. By 2020, the total scale of the "living room economy" is expected to reach trillions of yuan, presenting excellent market prospects. The rapid growth rate is driving the entire industry to accelerate technological integration and product innovation.
Analysis suggests that the deep cooperation between Sohu, DTS, and Xiaomi, along with the construction of a new home entertainment ecosystem based on hardware + content + the Internet, will set a new benchmark for cross-border cooperation and mutual benefit.
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