Introduction: A few days ago, the State Council released a document emphasizing the need to further expand and enhance information consumption, aiming to bring benefits to the general public. By 2020, it's anticipated that the scale of information consumption will reach 6 trillion yuan. The focus now lies in how to promote the high-end upgrade of intelligent information products and lead consumer upgrades. On August 29th, a major collaboration took place between Sohu, DTS, and Xiaomi. The launch of the TV DTS zone at Yuet Hotel marked the debut of an exclusive line of Xiaomi TVs. Industry insiders suggest that this tripartite cross-border partnership, along with the new home appliance ecosystem combining hardware, content, and internet, will deliver an unparalleled experience in sound and video, thereby driving consumer upgrades.
"Never forget ouråˆå¿ƒ," Yuet TV's TV DTS zone aims to capture the vast potential of the consumption upgrade blue ocean.
Currently, the new generation of smart hardware is undergoing rapid changes. The State Council's document encourages enterprises to develop smart home "product + service" models tailored to specific application scenarios.
"In the near future, I believe movies will ultimately become Internet-based, not just in terms of content production and distribution but also in play and experience," said Wang Quanfeng, General Manager of Sohu’s video home entertainment division. He believes that the new generation of audio-visual carriers, represented by Internet TV, is rapidly evolving and updating, driving a significant increase in consumer demand for home audio and video entertainment.
Today, we see signs of consumption upgrades everywhere in our lives. According to a report by CBNData, post-90s and young female consumers are leading the way in home scene consumption. Statistics show that China has reached 500 million households, with over 228 million people aged 20-29. This massive consumer base brings immense potential to the "living room economy."
Content quality and user experience are crucial factors in the success of home entertainment products. Based on these concepts and trend analyses, Sohu, the earliest Internet video company in China, global audio technology leader DTS, and Xiaomi Technology Inc. launched the Sohu Video Studio TV DTS area simultaneously and introduced an exclusive line of Xiaomi TVs.
"The three companies will integrate their technological, content, and platform advantages, offering users Hollywood movies with 5.1 surround sound audio technology and 1080p HD picture quality for free, enabling consumers to enjoy a cinematic audio-visual experience from the comfort of their homes." At the product launch and fan event held on the same day, leaders from Sohu Video, DTS, and Xiaomi TV jointly initiated their initial cooperation.
(Group photo)
Technology First, Creating Boundless Audio-Visual Experience
Sound is the "invisible" presence in our lives. However, excellent sound effects can captivate audiences, allowing them to immerse themselves more deeply in the content. When it comes to the origins of DTS in the film industry, many recall director Steven Spielberg and the movie Jurassic Park, which made DTS famous overnight. Since then, DTS has solidified its position in the film industry and among mainstream Hollywood studios.
As early as 1996, DTS won the highest honor in the American film industry, the Oscar for Best Film Technology. Currently, over 2 billion devices worldwide are equipped with DTS technology, spanning product areas like AV amplifiers, computers, mobile devices, car audio systems, Blu-ray players, TVs, and cinemas. Ninety-three percent of the nation's top-selling Blu-ray discs use the DTS format as their primary audio track. "In the Chinese movie market, eight of the top ten films as of August 21st this year utilize the DTS:X format. The box office hit 'Wolf Warrior 2' is currently being released in a DTS:X version," said Dr. Zhang Xiaoming, Vice President of Ecosystem Business at DTS China. With such a strong technical foundation, DTS will deepen its cooperation with Sohu and Xiaomi to offer viewers high-quality multi-channel movie content and a superior surround sound and video experience.
(Dr. Zhang Xiaoming, Vice President of Ecosystem Business, DTS China)
Speaking of technological leadership, Wang Chuan, Head of Xiaomi TV, added, "It's no exaggeration to say that the Xiaomi TV 4 transforms your living room into a second cinema." From a hardware perspective, every Xiaomi TV supports DTS audio decoding, which has been awarded the prestigious 2017 Red Dot Award. The full range of DTS-HD audio decoding is supported, delivering an extremely immersive sound experience.
(Mr. Wang Chuan, Co-founder and Head of Xiaomi TV)
Content is King, Great Prospects for Internet TV Audio-Visual Services
An ultimate ecological experience is a critical component of the "living room economy," with good content being the core of the entire ecosystem. The scarcity of high-quality content resources is precisely one of the pain points limiting consumption upgrades.
In response, Wang Quanfeng stated that besides maintaining a 90% coverage rate for domestic hit TV dramas, Sohu Video has also made significant strides in web-based comedies, animated series, variety shows, and American dramas.
"The broadcasts ofç²¾å“homegrown dramas such as 'Assassins' Biography 2', 'Unwitting Master 2', 'Hypnotized Hypnotist', and 'Drawing Heart' continue to grow, driving the expansion of advertising, membership, and payment platforms. On the frontlines of variety shows and online US drama production, Sohu Video remains at the forefront." Wang Quanfeng believes that as one of the earliest Internet video companies in China, Sohu is dedicated to providing high-quality video services to its users.
"Roughly calculated, if someone watched a movie every day from the day they were born, it would take 74 years to watch all the movies available on Xiaomi's TVs," said Wang Chuan, Head of Xiaomi TV. As the exclusive terminal in the TV DTS area of Yuet Office, the vast amount of content resources—such as Hollywood blockbusters, cinema movies, popular variety shows, and top TV dramas—is one of the main reasons for the fans of Xiaomi TVs. This is also thanks to the powerful partnership with content giants like Sohu.
Wang Chuan emphasized that the in-depth cooperation among the three parties will continuously provide high-quality audio and video content to consumers, leading the consumer upgrade to a new chapter.
According to a market survey, the penetration rate of smart TVs increased from 19% to 86% in just three years from 2012 to 2015. By 2020, the overall scale of the "living room economy" is expected to reach trillions of yuan, with promising market prospects. The rapid growth rate is pushing the entire industry to accelerate the integration of technology and product innovation.
According to analysis, the in-depth cooperation between Sohu, DTS, and Xiaomi, along with the construction of a new home entertainment ecosystem based on hardware, content, and the Internet, will set a new benchmark for cross-border cooperation and mutual benefit.
"Never forget ouråˆå¿ƒ," Yuet TV's TV DTS zone aims to capture the vast potential of the consumption upgrade blue ocean.
Currently, the new generation of smart hardware is undergoing rapid changes. The State Council's document encourages enterprises to develop smart home "product + service" models tailored to specific application scenarios.
"In the near future, I believe movies will ultimately become Internet-based, not just in terms of content production and distribution but also in play and experience," said Wang Quanfeng, General Manager of Sohu’s video home entertainment division. He believes that the new generation of audio-visual carriers, represented by Internet TV, is rapidly evolving and updating, driving a significant increase in consumer demand for home audio and video entertainment.
Today, we see signs of consumption upgrades everywhere in our lives. According to a report by CBNData, post-90s and young female consumers are leading the way in home scene consumption. Statistics show that China has reached 500 million households, with over 228 million people aged 20-29. This massive consumer base brings immense potential to the "living room economy."
Content quality and user experience are crucial factors in the success of home entertainment products. Based on these concepts and trend analyses, Sohu, the earliest Internet video company in China, global audio technology leader DTS, and Xiaomi Technology Inc. launched the Sohu Video Studio TV DTS area simultaneously and introduced an exclusive line of Xiaomi TVs.
"The three companies will integrate their technological, content, and platform advantages, offering users Hollywood movies with 5.1 surround sound audio technology and 1080p HD picture quality for free, enabling consumers to enjoy a cinematic audio-visual experience from the comfort of their homes." At the product launch and fan event held on the same day, leaders from Sohu Video, DTS, and Xiaomi TV jointly initiated their initial cooperation.
(Group photo)
Technology First, Creating Boundless Audio-Visual Experience
Sound is the "invisible" presence in our lives. However, excellent sound effects can captivate audiences, allowing them to immerse themselves more deeply in the content. When it comes to the origins of DTS in the film industry, many recall director Steven Spielberg and the movie Jurassic Park, which made DTS famous overnight. Since then, DTS has solidified its position in the film industry and among mainstream Hollywood studios.
As early as 1996, DTS won the highest honor in the American film industry, the Oscar for Best Film Technology. Currently, over 2 billion devices worldwide are equipped with DTS technology, spanning product areas like AV amplifiers, computers, mobile devices, car audio systems, Blu-ray players, TVs, and cinemas. Ninety-three percent of the nation's top-selling Blu-ray discs use the DTS format as their primary audio track. "In the Chinese movie market, eight of the top ten films as of August 21st this year utilize the DTS:X format. The box office hit 'Wolf Warrior 2' is currently being released in a DTS:X version," said Dr. Zhang Xiaoming, Vice President of Ecosystem Business at DTS China. With such a strong technical foundation, DTS will deepen its cooperation with Sohu and Xiaomi to offer viewers high-quality multi-channel movie content and a superior surround sound and video experience.
(Dr. Zhang Xiaoming, Vice President of Ecosystem Business, DTS China)
Speaking of technological leadership, Wang Chuan, Head of Xiaomi TV, added, "It's no exaggeration to say that the Xiaomi TV 4 transforms your living room into a second cinema." From a hardware perspective, every Xiaomi TV supports DTS audio decoding, which has been awarded the prestigious 2017 Red Dot Award. The full range of DTS-HD audio decoding is supported, delivering an extremely immersive sound experience.
(Mr. Wang Chuan, Co-founder and Head of Xiaomi TV)
Content is King, Great Prospects for Internet TV Audio-Visual Services
An ultimate ecological experience is a critical component of the "living room economy," with good content being the core of the entire ecosystem. The scarcity of high-quality content resources is precisely one of the pain points limiting consumption upgrades.
In response, Wang Quanfeng stated that besides maintaining a 90% coverage rate for domestic hit TV dramas, Sohu Video has also made significant strides in web-based comedies, animated series, variety shows, and American dramas.
"The broadcasts ofç²¾å“homegrown dramas such as 'Assassins' Biography 2', 'Unwitting Master 2', 'Hypnotized Hypnotist', and 'Drawing Heart' continue to grow, driving the expansion of advertising, membership, and payment platforms. On the frontlines of variety shows and online US drama production, Sohu Video remains at the forefront." Wang Quanfeng believes that as one of the earliest Internet video companies in China, Sohu is dedicated to providing high-quality video services to its users.
"Roughly calculated, if someone watched a movie every day from the day they were born, it would take 74 years to watch all the movies available on Xiaomi's TVs," said Wang Chuan, Head of Xiaomi TV. As the exclusive terminal in the TV DTS area of Yuet Office, the vast amount of content resources—such as Hollywood blockbusters, cinema movies, popular variety shows, and top TV dramas—is one of the main reasons for the fans of Xiaomi TVs. This is also thanks to the powerful partnership with content giants like Sohu.
Wang Chuan emphasized that the in-depth cooperation among the three parties will continuously provide high-quality audio and video content to consumers, leading the consumer upgrade to a new chapter.
According to a market survey, the penetration rate of smart TVs increased from 19% to 86% in just three years from 2012 to 2015. By 2020, the overall scale of the "living room economy" is expected to reach trillions of yuan, with promising market prospects. The rapid growth rate is pushing the entire industry to accelerate the integration of technology and product innovation.
According to analysis, the in-depth cooperation between Sohu, DTS, and Xiaomi, along with the construction of a new home entertainment ecosystem based on hardware, content, and the Internet, will set a new benchmark for cross-border cooperation and mutual benefit.Fiber Optic Box,Fiber Optics Box,Fiber Optic Boxes,Fiber Optic Junction Box
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