The marketing concept sees the six marketing status of the lighting industry

The rapid rise of the domestic lighting market, lighting market from the original single lighting stores, lighting wholesale city, sent to the modern lighting supermarkets, shopping malls, and chain of monopoly. At the same time, with the rapid log-in of LED lighting, LED investment seems to show relevant data that LED investment of listed companies in 2011 will exceed 30 billion. However, for investors, in such a chaotic competitive landscape, where are the new marketing outlets for the lighting industry? Here, the author talks about the marketing concepts that are more popular in the industry in recent years.

Status I: Overall Home Lighting

The so-called overall home lighting, lighting business is to provide consumers from the living room, dining room, bedroom, study to the kitchen, bathroom and balcony, corridor overall lighting program, provide scientific and healthy, energy-saving fashion lighting design planning. Of course, many domestic lighting brands in this area have clearly stated that, for example, Yimei Lighting has said that it will launch a one-stop home lighting lighting business, commercial and commercial, home, and project lighting integration services.

However, overall home lighting seems to have stayed above concept marketing, and there are not really many who truly integrate product sales and service. Obviously, the concept of overall home lighting is rather vague, and it is often reflected in consumer services. For most businesses, the profit gained after service is not only meager, but also time-consuming and labor-intensive.

Status two: lighting chain monopoly

In recent years, the lighting chain franchise storm swept through China, the opening of the Shilihe Lighting City Shenyang Store and the Wenzhou Store, which marked the scattered integration of the lighting industry; of course, there are Lamp Nest, Bandung Huiyang, and Oriental Lighting in the lighting monopoly market. Square and so on. The popularity of art lighting master monopoly lighting brand, marking the lighting industry market from the city to the second three cities and towns.

In recent years, home appliances to the countryside, so that the rapid increase in rural consumption levels, and lighting, lighting, followed by home appliances, and the concept of fashion, energy efficiency is also rapidly swept the countryside from the urban areas, which will open the lighting market in rural lighting. The lighting brand monopoly in the form of lighting stores, will be flexible and professional to meet the rural consumption attributes, to meet the needs of the development of the rural market.

Status 3: Commercial Lighting

With lighting brands led by Philips, Midea and NVC Lighting, the introduction of store lighting has undoubtedly become a major highlight of lighting marketing. Along with the rise of modern specialty shops and fashion spots, shop lighting decoration has become a top priority in the decoration process. More and more shop owners are aware that “pulling the footsteps of consumers and stagnating the eyes of customers” is no longer necessary. Relying solely on products and services, the decoration of the shop itself, and the lighting design, it can better reflect the crowning touch of homogenized product consumption.

Of course, for investors, how to obtain sales channels and how to really create a professional mouth-mouth, the author believes that on a professional basis, with strong brand promotion, and successful project experience, it will be able to achieve unexpected investment benefits.

Status 4: LED Lighting Investment

Yimei lighting general manager said that in terms of the current lighting and lighting industry, white-hot market competition, only professional can occupy the core competitiveness. The biggest potential of lighting industry marketing is based on its own advantages and enters other industry markets at favorable times. For example, the ancient town lighting companies have launched LED lighting products, but the high initial investment did not bring huge profits. LED lighting single product at least hundreds of dollars, "the domestic consumer structure also determines the possibility of its popularity in the household sector is not too big.

Status 5: China Lights Direct

China Lampdo (Beijing) Direct Sales Base is located in Beijing's famous Shilihe shopping district. It is a combination of exhibition and sales experience, well-known lighting design companies at home and abroad, high-end customization, e-commerce, international trade, wholesale and retail operations, and logistics storage. The ancient town government and the Shibalidian Township government in Beijing are very supportive of this and have given the base a lot of convenience in terms of policy.

It seems that China's capital are Beijing's direct sales base Ocean Red Mart International Famous Light City can be said to be the era of needs, has the absolute advantage of the new lighting terminal sales platform. However, for dealers, not only small shop rent, fierce peer competition, if you want to say that the lights are direct core competitiveness, it is still relative to the wholesale distribution, it has effectively increased the sale of lighting products from scattered sales, to the information Flow, storage, and product integration and deployment. Through a large-scale management collaboration, a strong combination of product sales and after-sales services is realized.

The current situation 6: furniture lighting marriage

We all know that the impact of lighting on the home environment must not be overlooked. In terms of channel terminals, the furniture industry has long produced the idea of ​​“marriage” with lighting. Cross-industry integration will more effectively control the terminal channel market information. According to industry insiders, cross-industry cooperation can achieve products, complement each other's advantages in resources, and enhance the company's strength. This is a realistic way to ensure that the brand is strong in the industry. From this point of view, cross-industry cooperation is an inevitable trend in the development of the industry.

The marriage between furniture and lighting is not only a new marketing idea for businesses, but also a more convenient home consumption channel for consumers. However, for small- and medium-sized investments, furniture and lighting are often associated with a smaller network than small ones. For operators, they must invest a lot of money and ensure the quality of after-sales service. At the same time, they must also have strong supply channels. The price advantage.