Since the second half of 2016, the middle and lower reaches of the entire LED industry have been shrouded in a “price increaseâ€. Various companies are using their own methods to self-digest the cost of materials and other costs. The price increase is the last resort. .
Many people in the industry said that "price increases are forced, but there is no time to delay." They claim that this round of price increases is an inevitable choice.
According to Gaogong LED, almost all products that can increase in price in the LED industry chain are choosing price increases, including upstream chips, brackets, lamp beads, wafers, packaging materials, aluminum substrates and other raw materials. Among them, although the demand for raw materials is limited, the impact of the price increase of metal materials cannot be underestimated.
As the saying goes, "Golden September and Silver 10", which is just beginning in September, the LED bracket market has already fallen into a situation of short supply, and many manufacturers have started to "sell goods".
It is reported that on the evening of September 6, a customer stayed at the Creative Optoelectronics Bracketing Workshop and arrived at two in the morning to leave. Zhang Bing, chairman of Chuangyi Optoelectronics, told Gaogong LED. “Because of the rising prices of raw materials, the supply of raw materials is tight, and the demand of end customers is relatively large, so we are in short supply.â€
Reject low-price competition and insist on quality wins
The LED Bracket Business Unit of Shenzhen Chuangxiang Photoelectric Co., Ltd. started in 2015 with a total investment of more than 6 million. With experienced technical team and sales team, it always adheres to the development concept of “active development, bold innovationâ€, all adopting high-end Japan imported Sodick injection molding machines, imported precision inspection equipment and high-speed punching machines, and insisted on high-end products.
In order to meet the market demand and meet customer requirements, in May 2016, Chuangyi Optoelectronics completely rectified the bracket production workshop and purchased independent delivery vehicles to ensure that customers' emergency delivery needs were met. In addition, Chuangyi Optoelectronics also has its own packaging workshop. All the brackets will be tested repeatedly in their own packaging workshop before mass production, and mass production will be shipped to customers after ensuring quality clearance.
Zhang Bing said, "At present, more than 90% of the bracket manufacturers in the industry do not have their own packaging workshops. At this point, Creative Optical has unique advantages. We have supporting packaging technicians and strictly control the quality of shipments. Eliminate all problematic products from flowing into customers."
In the selection of materials, Chuangyi Optoelectronics has reached strategic cooperation with well-known raw material manufacturers and electroplating manufacturers in the industry. Zhang Bing said frankly, "Our LED brackets are all made of pure copper, refused to be iron brackets, and will not sacrifice quality for price competition for malicious competition."
Just when many people are considering how to save costs and lower the price of products, Chuangyi Optoelectronics has announced that it will increase the price of the company's products by 30%. And promised that although the price is raised, the product quality and service will be improved accordingly. Up to now, the price of LED bracket products has been raised by 20%.
Take a customized route and stick to high-end products
With the improvement of brightness requirements of LED products, LED products are gradually developing from low power to high power. New application fields such as small-sized panel backlights and indoor lighting are gradually expanding. High-brightness LEDs are in a stage of rapid growth, and the proportion has gradually increased. As a mainstream LED product, the surface mount LED precision brackets are also upgraded from low power to high power.
At present, high-power surface mount LED precision brackets are mainly produced in Japan, Taiwan and other countries and regions. For many years, the domestic enterprise Chuangyi Optoelectronics has always adhered to the customized route according to customer needs, and now has LED precision bracket as the company's key layout products.
LED products themselves have higher and higher energy-saving requirements. Surface-mount LED precision brackets have higher requirements for heat dissipation and concentrating in order to reduce the power consumption of LED products.
According to Zhang Bing, “LED products are used more and more widely, and the amount of use is huge. The traditional production methods are inefficient and costly, and cannot adapt to the development of the industry. In response to market demand, Chuangyi Optoelectronics has launched 5050, 2835, 5730, 3528, 5050RGBW and other LED bracket products, and to undertake a variety of customized private models at home and abroad."
Of course, due to the advantages of green, environmental protection and energy saving, LED is in line with the national energy conservation and emission reduction development policy, and the overall market trend is better in the future. Therefore, the future of LED precision brackets is considerable.
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