Air purifier sales climbed to buy coup

Due to the intensification of smog, air purifiers have undoubtedly become the most popular home appliances in 2013, and this concern has continued until 2014. From the perspective of the Chinese air purifier market in 2013, the retail volume was close to 2.4 million units, an increase of 90.5% year-on-year; retail sales totaled 5.6 billion yuan, up 105.9% year-on-year. Among them, the growth rate of retail sales in the online market is as high as 160%, exceeding the 86% retail sales growth rate in the offline market. In 2013, the total retail sales of the air purifier online market accounted for about 50% of the total market, and about 2.8 billion yuan, making it an important channel for the offline market.

The main victims of indoor air pollution are the elderly, children, pregnant women and people with respiratory diseases. However, the household air purifier penetration rate in China is only 0.1%, and the penetration rates in Japan and the United States reach 17% and 27%, respectively. However, many consumers do not know how to choose and use air purifiers. In addition, there is no universal type air purifier, consumers need to buy according to actual needs. If it is a newly-decorated living room, it is necessary to take into account the removal efficiency of formaldehyde and other pollutants and PM2.5. If it is a house that has lived for many years, it will focus on the removal effect of PM2.5. The type of purifier technology should also pay attention to, careful selection of a single high-pressure dust collector technology purifier, easily lead to excessive indoor ozone content. In addition, negative oxygen ion purification may increase comfort, but it has no effect on the improvement of pollution.

So, how to choose the right air purifier? Xiao Bian to give you tricks.

First, understand the pollutants in your environment.

According to the pollutants, we can choose an effective purification technology. Different types of air purifiers have different functions. For example, you need a purifier that removes particulate matter and formaldehyde contaminants. If you buy an empty net product that targets PM2.5 respirable particulates, the effect may not be ideal. Because different brands of air purifiers, or even different models of the same brand, can be described as "specializing in the medical industry." Consumers must decide according to actual needs when purchasing.

Second, determine the budget based on the applicable area of ​​the product.

Similar to home air conditioners, air purifiers also have applicable areas related to their performance. The indicator of the area of ​​application is rigorously tested and calculated. It is authoritative and also refers to the parameter value of “clean air volume”. If the area of ​​the room using the air purifier is 20m2, it is recommended to choose an air purifier with an area of ​​20 to 25m2. If you are too low, you cannot achieve the purification effect; if you are too high, you will pay more investment and consume more energy.

At the same time, we must also consider our own budget. If we really need an excellent purification effect, and users who are not very sensitive to cost, I suggest that consider air purification products certified by an authoritative third-party certification body in the mid-to-high end, because this type of Product quality and brand value, foreign brands in the high-end purifiers Philips, Sharp, Daikin, Asia, Switzerland Wind and several other brands. Even if the budget is low, I do not recommend "home-made air purifiers" here, because the safety of electrical appliances is always ranked before the function, and self-control is not desirable.

Third, the preferred brand, timely update industry standards.

The air-purchased products of veteran air-purchasing companies, such as Amway, Philips, Sharp, Daikin and Yadu etc., tend to be more mature in their air-to-air technologies, and are more important for brands, whether they are product performance or after-sales services. There is some protection. The so-called "new", that is, adapt to the trend, the temporary cross-border production of air purifier brand. Of course, there are no lack of excellent products for such brands, but consumers should be aware of the circumstances without their knowledge.