The most obvious thing about Alibaba's moves in VR is its VR shopping. Before yesterday’s double 11 game, the buy+ plan was formally launched. Many experiencers stated that the entire experience was still good. Although VR Shopping is the most important strategic layout for Alibaba's VR entry, its actions on AR have not slowed down.
In February of this year, the augmented reality (AR) startup Magic Leap announced today that it had secured a $793.5 million investment in a new round of financing, led by Alibaba. It is normal for rich companies like Alibaba to invest in AR and VR. After all, both have hopes to become the next generation of computer platforms.
According to Geektime recently, Israel’s augmented reality company Infinity AR has completed a financing of US$18 million. China’s Internet giant Alibaba has injected US$15 million into it, and another 3 million from the company’s previous investor, Sun Corporation of Japan. Other investors include Moshe Hogeg and its Singulariteam Fund. After the investment was completed, Alibaba became the company's largest shareholder, with more than 22% of the shares. Why is this company able to win such aggressive investment from Ali?
It is reported that Infinity focuses on the field of augmented reality. They are developing an SDK that can overlay virtual images in real scenes. In addition to games like "Pokemon Go," the technology can also be used in areas such as training and retail. If it can really be applied to retail, then Alibaba’s Taobao and Tmall add another new technology experience.
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