The economic downturn in Europe and the United States and the sharp decline in export orders have caused the Chinese LED lighting industry, which is dominated by overseas markets, to fall into a trough. However, the promulgation of favorable policies in May has given a stimulant to the troubled LED green lighting industry.
However, industry experts said that the LED green lighting industry is currently undergoing a reshuffle, and the industry is still waiting for the domestic civilian market to fully open, and the premise of the market opening is that the chip is localized, LED lighting is expected to significantly reduce prices.
Export situation
The second half may be worse
As an emerging industry, China's LED lighting industry and the photovoltaic industry have a common fatal weakness - three heads outside: core raw materials are overseas, technology is from overseas, and the market is concentrated overseas. China's LED lighting industry is mainly concentrated in the downstream packaging end.
The data shows that 80% of domestic LED companies are mainly export-oriented. Under the influence of the European economic crisis and the weak US economic recovery, orders from LED lighting companies have been decreasing since the second half of last year. Earlier, the reporter learned from the 111th Canton Fair held on May 20 that it is very common for domestic LED companies to drop orders from Europe and the United States by 30% year-to-date.
"This year, the situation in Europe and the United States is particularly grim, and orders have dropped by 40%." Cai Yahui, chairman of a Shenzhen company doing LED lighting, told reporters. Another company in Dongguan also told reporters that orders from Europe have been reduced by more than 50%. The reporter learned from a number of LED companies that orders from Europe and the United States fell by three to five percent in the industry.
Declining orders directly led to a decline in revenue for many companies. Some insiders believe that the export situation of Chinese LED lighting companies may be even worse in the second half of this year.
Industry shuffling
8,000 companies are shuffling soon
In contrast to the industry downturn, the IPO enthusiasm of domestic LED companies is still rising this year. According to the statistics of the High-tech LED Industry Research Institute (GLII), in the first quarter of this year alone, there were 8 LED companies that have been listed and ready to go, more than the total number of listed companies in the LED industry last year. Among them, there were 6 companies listed and met in March. At the end of last year, four LED companies in the past five days were staged to report on the "grand event".
On the surface, the IPO boom seems to run counter to the industry. Industry analysts believe that the emergence of the listing tide is actually the company is preparing for the future; otherwise it is likely to be swallowed by potential mergers and acquisitions. The temporary downturn in the industry provides an opportunity to shuffle, and international giants and domestic LED companies that are vying to go public are the leaders of shuffling.
According to estimates, there are currently about 8,000 LED companies in China, which are in a state of “small and scatteredâ€. The industry’s call for a development order through shuffling and rectifying the industry has been high. In fact, the undercurrent of shuffling is also surging in the industry. Since last year, there have been incidents of LED business failures.
According to the GLII survey, as of the end of 2011, there were more than 80 LED lighting companies in Shenzhen, and Foshan, which is in the same province as Guangdong, had nearly 10% of LED lighting companies closed in mid-2011. Following Shenzhen and Foshan, LED lighting companies in Dongguan and Zhongshan are also in deep recession.
Market penetration
The lack of core technology is difficult to price
In the face of this grim situation, the launch of the domestic market, especially the civilian market, is regarded as the key to sustainable development of the industry. However, the current LED consumer market penetration rate is only about 5%. A major factor hindering the large-scale application of LED lighting products is price, and behind the high price is the reality that chip core technology is monopolized by foreign companies.
A business person has calculated the average retail price of a 5-watt LED bulb that replaces a traditional 60-watt incandescent bulb. The price is $18.9 (about 118.9 yuan), and the average life expectancy is about 50,000 hours. The urban residential electricity price is 0.61 yuan / watt. The cost of using 650 hours of lighting to maintain 50,000 hours of lighting is about 270 yuan. The price of a 60-watt incandescent lamp is about 3 yuan, and the average life expectancy is only 1,500 hours. According to the same conditions, the cost of using an incandescent lamp is about 1932 yuan.
"The advantages of LED lights are obvious, but why can't they spread?" The person analyzed: On the one hand, consumers are not accepting the price, on the other hand, the lack of core technologies such as chips has led to the cost of domestic LED lighting. It is difficult to come down, which is also the reason for the slow development of the LED lighting civilian market.
It is worth noting that the Ministry of Science and Technology released the "12th Five-Year Plan for the Development of Semiconductor Lighting Technology (Consultation Draft)" on May 7. By 2015, large-scale MOCVD equipment and key raw materials will be localized, and the cost of LED products will be reduced to 1/5 of 2011. If the goal of localization of the chip can be achieved, LED lighting is expected to be greatly reduced, and the huge Chinese civil market will accelerate.
However, industry experts said that the LED green lighting industry is currently undergoing a reshuffle, and the industry is still waiting for the domestic civilian market to fully open, and the premise of the market opening is that the chip is localized, LED lighting is expected to significantly reduce prices.
Export situation
The second half may be worse
As an emerging industry, China's LED lighting industry and the photovoltaic industry have a common fatal weakness - three heads outside: core raw materials are overseas, technology is from overseas, and the market is concentrated overseas. China's LED lighting industry is mainly concentrated in the downstream packaging end.
The data shows that 80% of domestic LED companies are mainly export-oriented. Under the influence of the European economic crisis and the weak US economic recovery, orders from LED lighting companies have been decreasing since the second half of last year. Earlier, the reporter learned from the 111th Canton Fair held on May 20 that it is very common for domestic LED companies to drop orders from Europe and the United States by 30% year-to-date.
"This year, the situation in Europe and the United States is particularly grim, and orders have dropped by 40%." Cai Yahui, chairman of a Shenzhen company doing LED lighting, told reporters. Another company in Dongguan also told reporters that orders from Europe have been reduced by more than 50%. The reporter learned from a number of LED companies that orders from Europe and the United States fell by three to five percent in the industry.
Declining orders directly led to a decline in revenue for many companies. Some insiders believe that the export situation of Chinese LED lighting companies may be even worse in the second half of this year.
Industry shuffling
8,000 companies are shuffling soon
In contrast to the industry downturn, the IPO enthusiasm of domestic LED companies is still rising this year. According to the statistics of the High-tech LED Industry Research Institute (GLII), in the first quarter of this year alone, there were 8 LED companies that have been listed and ready to go, more than the total number of listed companies in the LED industry last year. Among them, there were 6 companies listed and met in March. At the end of last year, four LED companies in the past five days were staged to report on the "grand event".
On the surface, the IPO boom seems to run counter to the industry. Industry analysts believe that the emergence of the listing tide is actually the company is preparing for the future; otherwise it is likely to be swallowed by potential mergers and acquisitions. The temporary downturn in the industry provides an opportunity to shuffle, and international giants and domestic LED companies that are vying to go public are the leaders of shuffling.
According to estimates, there are currently about 8,000 LED companies in China, which are in a state of “small and scatteredâ€. The industry’s call for a development order through shuffling and rectifying the industry has been high. In fact, the undercurrent of shuffling is also surging in the industry. Since last year, there have been incidents of LED business failures.
According to the GLII survey, as of the end of 2011, there were more than 80 LED lighting companies in Shenzhen, and Foshan, which is in the same province as Guangdong, had nearly 10% of LED lighting companies closed in mid-2011. Following Shenzhen and Foshan, LED lighting companies in Dongguan and Zhongshan are also in deep recession.
Market penetration
The lack of core technology is difficult to price
In the face of this grim situation, the launch of the domestic market, especially the civilian market, is regarded as the key to sustainable development of the industry. However, the current LED consumer market penetration rate is only about 5%. A major factor hindering the large-scale application of LED lighting products is price, and behind the high price is the reality that chip core technology is monopolized by foreign companies.
A business person has calculated the average retail price of a 5-watt LED bulb that replaces a traditional 60-watt incandescent bulb. The price is $18.9 (about 118.9 yuan), and the average life expectancy is about 50,000 hours. The urban residential electricity price is 0.61 yuan / watt. The cost of using 650 hours of lighting to maintain 50,000 hours of lighting is about 270 yuan. The price of a 60-watt incandescent lamp is about 3 yuan, and the average life expectancy is only 1,500 hours. According to the same conditions, the cost of using an incandescent lamp is about 1932 yuan.
"The advantages of LED lights are obvious, but why can't they spread?" The person analyzed: On the one hand, consumers are not accepting the price, on the other hand, the lack of core technologies such as chips has led to the cost of domestic LED lighting. It is difficult to come down, which is also the reason for the slow development of the LED lighting civilian market.
It is worth noting that the Ministry of Science and Technology released the "12th Five-Year Plan for the Development of Semiconductor Lighting Technology (Consultation Draft)" on May 7. By 2015, large-scale MOCVD equipment and key raw materials will be localized, and the cost of LED products will be reduced to 1/5 of 2011. If the goal of localization of the chip can be achieved, LED lighting is expected to be greatly reduced, and the huge Chinese civil market will accelerate.
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