Stabilize the industry's first Haier refrigerator into the consumer's first choice for energy saving

The energy-saving subsidy policy that was implemented last month is like a strong injection into the Chinese home appliance market. Under the dual influence of policies and low-carbon environmental protection concepts, consumers first consider energy-saving products and drive the strong growth of consumer demand for energy-efficient home appliances. In particular, the reaction in the refrigerator market is obvious. According to the latest data from Zhongyikang, the sales of the refrigerator industry has increased by a large margin, especially the world's first brand Haier has become the first choice for consumers. The chain has surged by 77.5%, with a stable share of 30%. Ranked first in the industry.

Energy-saving subsidy policy drives overall growth of the refrigerator market

The reporter learned from the domestic large-scale appliance stores that since June, with the implementation of the national energy-saving project, the sales of home appliances have reached a new high, especially the sales of refrigeration appliances such as refrigerators and air conditioners are good. The reporter also from the authority Zhongyi Kang's latest refrigerator weekly monitoring report shows that the refrigerator industry has seen a large increase in sales.

Among the many refrigerator brands, Haier Refrigerator continues to lead the industry with the advantages of variable frequency air-cooling and frost-free preservation, and continues to rank first with 31.6% of retail sales, while the energy-saving subsidy policy has a pulling effect on Haier refrigerators. It is also very obvious that Haier refrigerators achieved a growth rate of 77.5% from the previous month and the fastest growth.

The reporter also confirmed this when interviewing staff at the store. According to the relevant person in charge of the Gome store, “Since the implementation of the energy-saving subsidy policy, the number of consumers who purchase energy-saving refrigerators in our stores has increased significantly. There are also many consumers who consult the energy-saving subsidy policy. From the current sales data, Haier refrigerators are the most Popular with consumers, sales are also the highest in the store."

Haier wins market with innovation to meet user needs

Many consumers said in an interview that buying Haier refrigerators is more assured. Innovative technologies such as energy saving, frost-free and fresh-keeping have always been the biggest advantages of Haier refrigerators. For example, the Haier frost-free three-door refrigerator, which is very popular in the market, uses the full air-cooling technology and frequency conversion technology to greatly reduce the product. Energy consumption and noise during the operation of the refrigerator are high-efficiency energy-saving refrigerators that meet the national energy efficiency standards, which fully satisfy consumers' pursuit of high-quality and low-carbon life.

Not only that, this refrigerator is also the industry's first three-door frost-free refrigerator, saves effort and effort, and the Zhongmen full temperature zone can achieve 29 speeds, which is the widest temperature range in the current temperature range, bringing consumers Convenient refrigerator experience. It is precisely with innovative products to meet the needs of consumers, Haier refrigerators can be trusted and eagerly won by users after the new round of energy-saving subsidies for the benefit of the people. The "Heil, the first choice for buying energy-efficient refrigerators" has become a consumer. Consensus.

It is understood that the threshold for energy conservation subsidies is very high, comprehensive consideration of the annual sales, cooling capacity, energy efficiency ratio and other factors. As an industry leader, Haier Refrigerator not only has the largest number of successful bidders, but also has the most energy-saving subsidies, the most complete product models and the best product quality. This has laid a solid foundation for consumers to choose Haier refrigerators.

Industry experts pointed out that Haier refrigerator has always been at the forefront of peers, and Haier's keen market insight is not unrelated. Consumers' awareness of environmental protection is getting stronger and stronger, and in the future, home appliances will inevitably move toward a green road of energy conservation and environmental protection. In the fierce competition of the rapid development of the refrigerator industry, Haier took the lead in mastering advanced energy-saving technologies and was trusted by consumers to dominate the market.

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