"Our goal in 2018 is to sprint 12 billion yuan", Chu Yongbing, vice president of Gome Retail Holdings Co., Ltd., at the launching ceremony of the Gree full-function air-conditioning "Shu Yu" series of new products Dazhongzhong Tower Global Experience Center on May 23 Put forward the sales target reached between Gree Air Conditioning and Gome this year.
The "Shu Yu" series of new air conditioners released yesterday is another Gome channel customized product launched after Gree's "Shu Xiang Feng" series. In order to present the aesthetic design sense of the integration of air conditioning and home furnishing, the aesthetic design of the Gree "Shu Yu" series bronzing decorative strip combined with the fishtail line looks very mysterious.
Gree "Shu Yu" air conditioner hook
While paying attention to the sense of design and decoration, the "Shu Yu" series has also made great efforts in comfort, intelligence and high efficiency: frequency conversion first-level energy saving, 16 decibels of extreme silence, the wisdom of "control" of mobile phones控 技术。 Control technology. According to Wang Chun, chief engineer of Zhuhai Gree Electric Appliance Co., Ltd., the "Shuyu" series of air conditioners has solved many technical problems in the past two years of research and development. The air conditioner combines infrared human sensing technology, sports large wind deflector design, and left and right segmented Five innovative technologies of zoned air supply, large crossflow low wind resistance design, high energy efficiency and low energy consumption, and eight air supply methods such as "wind blowing with people" and "wind avoiding people" can fully meet the personal needs of users. In addition, the "Shu Yu" series of high-end air conditioners are equipped with Gree cold external units to ensure an external environment of -20 ° to 60 °, all of which can obtain stable operation capabilities.
As differentiated customized products, Gree and Gome's "Shu Yu" series sales after the listing, as well as the sprint annual sales target of 12 billion are expected.
According to the introduction of Hu Wenfeng and Chu Yongbing, Assistant President of Zhuhai Gree Electric Appliance Co., Ltd., Gree air-conditioning sales in Gome channel exceeded 7 billion yuan in 2017, and the sales of mid-to-high-end models accounted for more than 45%, of which Gree and Gome jointly The differentiated explosive “Shu Xiangfeng†series launched by LB has the most outstanding performance. In the entire Gome system, four models sold in the top five are Gree “Shu Xiangfeng†products, which proves that the brand of Gree is unshakable in the market. . The sales volume of the five models in this series exceeded 1 billion yuan in 2017.
It is reported that in the sales of the four major household appliance categories of traditional refrigerators, air conditioners, washing machines, and color TVs, the air conditioner has a more optimistic opening situation this year. Jia Dongsheng, general manager of Beijing Zhongyikang Times Market Research Co., Ltd., said that 2018 is a small year for China's household appliance consumption. In the post-policy era, the household appliance industry has encountered the most stringently controlled real estate regulation policies, and all adverse factors have an impact on household appliance consumption. Far-reaching, but from last year, the previous year to January to April this year, it is very obvious that air-conditioning products are more comfortable than other categories. In terms of volume, refrigerators, washing machines, and color TVs all have negative values, while the amount of air conditioning is a positive increase of 11.7% and 17%, respectively, and the growth rate of the amount is higher than that of the volume.
At present, the terminal market has good feedback on good products with 5 dimensions, namely quality, low energy consumption, artistic, intelligent and healthy. Jia Dongsheng looks forward to the sales of Gree "Shu Yu" series air conditioners that meet the above product dimensions.
In order to promote the attention and sales of Gree "Shu Yu" series air conditioners after listing, Gome will start the pre-sale activity of Gree "Shu Yu" air conditioners in more than 1,600 stores nationwide. Consumers can save 100 yuan in "Shu Yu" "When the new air conditioner came into the market, it was worth 1,000 yuan in cash. This event will be closed from now until June 30.
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