According to Yang Shengfan, deputy director of TPI, according to the growth rate in the first half of 2011, global LCD TVs, digital cameras, NBs, and mobile phones in the second half of 2011 are expected to deliver double-digit growth; LCDTV and Digital cameras also recorded a significant increase of 33.4% and 28.8% respectively over the first half of the year. Taiwanese manufacturers benefited from the orders of outsourcing OEMs from overseas manufacturers, and HTC's efforts to increase handset shipments. The growth rate of the four consumer electronics products was better than global.
Consumer Electronics Show Smile TV and NB demand will warm up
Tuo said that LCDTV global market is expected to reach 12,335 million units in the second half of 2011 under the stimulus of new LEDTV and SmartTV launches, China’s 11 holiday promotions, and the Christmas shopping season in Europe and America. 33.4%. The NB industry in the first half of 2011 was affected by the weak consumer demand in Europe and the United States, as well as tablet and smart phones under the influence of the budget of the low-end NB squeezed, Takuma estimated that in the first half of 2011, NB shipments of 96.8 million units, only Compared with the same period last year, it grew by 1%. Looking forward to the second half of 2011, after the major flat-panel product launches in the second quarter, some market watchers will continue to choose NB.
As for the sales growth of digital cameras, the driving force comes from the movement of consumer groups toward high-end cameras and the rapid rise of demand in emerging markets such as China and India. It is estimated that global digital camera shipments in the second half of 2011 will reach 82.5 million units, up 28.8% from the first half of the year. With the market competition without mirrors or SLR-like cameras, brand owners will also strengthen related product development.
Intelligent terminal mad touch projected capacitance into mobile phone mainstream
Looking into the performance of the global communications industry in the second half of 2011, mobile phones have entered the traditional peak season, and in particular smart phones have grown most rapidly. The growth of the market has shifted from developed countries to emerging markets and from high-end smartphones to low-end smartphones. Topo predicts that global smartphone shipments in the second half of 2011 will reach 213 million units, up 13.9% from the first half of the year; compared with the same period last year, the growth will be as high as 51.1%. The market share of Nokia smartphones will drop sharply from 39.44% in 2010 to 23.2% in 2011. In order to turn the tide away, Nokia will bet on the Windows Phone platform. How the effectiveness will be the focus of observation in the second half of the year, if this can successfully stop the bleeding, let the market The rising share will bring more mobile phone makers to the Windows Phone camp.
From the hot trend of consumer electronics, especially smart terminal products, it can be expected that the demand for touch will greatly increase. Takuma said that in the second half of 2011, the global brand mobile phone makers will increase the proportion of touch screen mobile phones, and projected capacitive touch technology will become the mainstream of mobile phone touch technology. In the tablet area, after Apple released iPad2, it will also be in the second half of 2011. Drive another wave of touch to follow suit.
Topo pointed out that in pursuit of the ultimate thinness, intelligent terminal products not only highlight the thinness of the touch panel, but also weigh more on the weight, so they will face the "g" battle, and the industry will have more technical input in response. In addition, it has also led AMOLED to officially enter the tablet market by mobile phones. Topo predicts that touch panel output will bottom out in the first quarter of 2011 and rebound in the second quarter. The third and fourth quarters will show steady growth. Overall, the output value of touch panel in the second half of the year was $4.757 billion, which was 24.3% higher than that in the first half of the year. Compared with the same period of last year, it had a high growth rate of 44.3%.
Semiconductor takes the lead in raising Taiwan's IC design to escape the cottage thinking
Takuya pointed out that as the various manufacturers exhibited new products for tablet computers and smart phones at COMPUTEX 2011, the three major trends of "smart-efficient," "extremely lightweight," and "high-resolution" smart terminal products have already taken shape and are expected to be driven. The semiconductor industry's process below 65 nm has grown significantly. In addition, with 720P becoming the mainstream of mobile smart phone display, 8 million pixels of backside illumination (BSI) technology will significantly capture the CCD and frontside illumination (FSI) market, and at the same time, it will drive Taiwan’s related industry chain. Including the foundry, packaging and camera module growth.
On the whole, although the global technology industry in the second quarter of 2011 is still affected by the gloomy shade of inventory, it is expected to grow in the second half of 2011. The third quarter officially entered the peak season, the upper reaches of semiconductors took the lead in responding, which IC design and IC packaging and testing for the global semiconductor industry in the second half of the two major growth. Topo said that the IC design is driven by smartphones and tablets, and the demand for TD and smart phone chips from Mainland China is on the rise. It is estimated that the output value in the second half of 2011 will reach US$ 35.14 billion, an increase of 19.2% over the first half of the year. IC packaging and testing, the carrier board raw material supply problem is expected to be lifted in the third quarter, in the IDM plant in Japan to transfer orders for blessing, IC packaging and testing in the second half will grow 20.2% over the first half.
However, "That is also a cottage, defeat is also a cottage," Takuya reminded Taiwanese companies that they must actively face the hidden worries of the IC design industry, from the United States IC design industry, such as TI, etc. to actively enter the low-end market, as well as the quality of the mainland industry to enhance the dual Under pressure, Chinese Taiwanese companies may face the dilemma of lower gross profit margins, and will threaten the high growth prospects of the Taiwanese IC design industry. In addition, there are still variables in the global technology industry. For example, in the third quarter, due to summer power restrictions in the Kanto region of Japan and parts of mainland China, semiconductor raw material supply and product assembly shipments affecting high power consumption may be affected. Therefore, how the industry properly handles the Three Guarantees (including contractors, materials, and plants) and the smooth supply chain will also be an important issue in the second half of the year.
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