One of the black technology products of CES 2018 is the new version of the robot dog AIBO exhibited by Sony. Since the first generation of AIBOs stopped selling 12 years ago, the new generation of AIBOs has come to the forefront with Sony's new expectations as the robots swell.
In fact, in November 2017, Sony released a new AIBO and sold the product within half an hour. Today we will talk about AIBO.
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AIBO's past and present
In May 1999, Sony introduced AIBO. Sony gave the name "AIBO" two meanings. First, AIBO has the meaning of "companion" in Japanese pronunciation, followed by AIBO's English pronunciation "eye-robot". In addition, AI is also artificial intelligence (ArTIficial Intelligence. It seems that Sony's layout of artificial intelligence and robots began 18 years ago.
The first generation of AIBO was also very popular, and the pre-sold 3,000 units were sold out in about 10 minutes, and many orders were brought. From the first AIBO robot dog, it was updated five generations during the four years in 2003. However, for this project, Sony's top management is not optimistic, and the robot industry was still in a cold state, so the entire project has been losing money. Later, Sony was in a business dilemma, and it was not until Hirai Kazuo took office that he began a long climb, and the AIBO project had to be discontinued in 2006.
Consumers who bought the first generation of AIBO are very emotional about this product (maybe also Japanese people are more natural about things), and many people regard them as real pet dogs, especially for the elderly. AIBO is a family member who often stays with them. After AIBO stopped the after-sales maintenance service in 2014, fans even held a funeral for these disrepaired robot dogs, asking the monks to pray and surpass their souls. This "super-degree" event has been held for several consecutive years and has become an annual "scientific hotspot" event.
The rise of the robot industry in the past two years has enabled Sony to restart the AIBO project.
According to Sony, the new AIBO has up to 22 movable joints, and with the help of gyroscopes and motors, the movements are more abundant than the previous generation. Its back, front and head have sensing devices that can sense the owner's strokes. AIBO has a high level of learning ability and basic interaction ability. It can make accurate actions according to the instructions you send, and you can also make some selling moves to interact with the owner. Compared with the previous generation, there is a big improvement. The appearance and the sample are closer to a real puppy.
AIBO can now understand a variety of English instructions, its eyes are two cute OLED display, the camera inside the nose, you can take outside photos.
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How to play new AIBO
Sony obviously wants to give the robot dog more gameplay: AIBO can grow up like a game of love to grow it! On January 11th, AIBO's app “My aibo†was officially launched.
In this "My aibo" APP, users can set several aspects of AIBO:
First, the basic settings. The user can set the name and volume of the AIBO through the APP to confirm its personality and current status (communication status, battery margin). If you have two or more AIBOs, users can switch and manage them freely. And, through the basic operation of the study guide, you can find the intimacy of getting along with aibo.
Second, personalization. The user can change the pupil color and vocal of the AIBO.
Third, play with the virtual AIBO. The user can play with the AIBO displayed on the screen. Tap AIBO, tap the powder ball or bone to interact with it.
Fourth, organize the photos taken by AIBO. Users can save and view photos taken by AIBO and share their favorite photos to social platforms.
Fifth, other AIBO players interact. Enter the fan page of AIBO, users can view the event information of the owner of AIBO.
In addition, through daily interaction, as AIBO and its owner become more and more intimate, it will also develop its own unique personality. For Sony, who is good at creating explosive games, giving robots more gameplay is a smart idea.
However, from the current point of view, the only thing that prevents AIBO from becoming a blasting robot is its high price: the Japanese version is priced at $1,735 (approximately RMB 11,286) and an additional $26/month service fee is required. (Ear Jun: Don't ask me again later, "Look for a girlfriend or a dog.")
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Can Sony Dafa not work?
After missing the Internet era and the mobile Internet era, Sony has basically focused on strategic adjustment in the past few years. Kazuo Hirai proposed the management philosophy of “One Sony†and re-integrated the divisions that were originally in each field to enhance the competitiveness of Sony products.
Sony finally achieved profitability in 2015. But the situation seems to be getting worse again in 2016. On June 3, 2016, the Sony mobile division made layoffs of 1,000 people. 2017 is the year of the return of “Sony of the Worldâ€. They are even expected to break the 20-year break, hitting a maximum operating profit of 525.7 billion yen in the 1997 fiscal year and achieving a profit of more than 600 billion yen. The coward can finally be proud!
The Game Division is the most distinctive sector of Sony's profit growth in recent years. As of December 2017, the Sony PS4/PS4 Pro sold 70.6 million units, which shrank the rival XBOX of Microsoft. In addition, Sony officially announced on December 7, 2017 that the installed capacity of PSVR reached 2 million units, especially in the US PSVR is often sold in several different bundles, the average price of 350 US dollars for Sony Has earned about $700 million in hardware revenue. This sales also envied the other two rivals in the VR field, Oculus Rift and HTC Vive.
Sony has climbed from the quagmire these years, and the former rival Samsung has already left Sony a few positions, compared with Apple. In 2017, Samsung's consolidated revenue for the year was approximately 239.60 trillion won, and consolidated operating profit was approximately 53.60 trillion won (approximately US$50.4 billion).
So can AIBO become an explosive robot? Obviously, the expensive price makes this product difficult to popularize in China. However, the ear seems to see a large wave of "cottage" robot dogs in Huaqiang North on the road, we may wish to first "soil dogs." .. ..
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