OFweek smart home network News: People eat food for the day, since ancient times, the Chinese people can not neglect the most is the "mouth", precisely because of this Chinese people's kitchen is more complex, regardless of the hood or stove, the requirements are particularly high. With the rise of the smart upsurge, kitchen power companies are also using artificial intelligence, big data, and Internet of Things technologies to add to their own.
Midea launched its first global "future kitchen" at AWE2017. The rice cooking robot in the booth can automatically complete the steps of measuring rice to cooking rice. The Super Database and Health Cloud is the foundation for the United States to make its home appliances perform its duties and provide health management services. Hu Ziqiang, vice president of Midea Group, said that it will change the lifestyle of consumers and reshape the future model of profitability in the kitchen and power industry.
Looking forward to "big data" and "economy circle" to reshape the profit model of kitchen power is not only the United States, as well as Haier in the Big Three, as well as the electronics industry leader in the electronics industry. Haier Kitchen Electric has created a kitchen ecosystem. Its smart appliances equipped with U+ system can interact with users at the entrance of the kitchen to obtain the personalized needs of users. Boss Electronics has revealed its grand blueprint for planning: With the development of technology and the improvement of living standards, young people will pay more attention to the changes that products bring to the life experience. The kitchen with emotional communication and intelligent interaction will certainly be the future trend.
It is understandable that home appliance companies choose “smart†technology as their technical highlights. On the one hand, experts predict that the overall output value of smart homes in China will exceed RMB trillion in 2020, which is an infinite market. On the other hand, People’s Daily According to the survey, for the majority of families, the popularity of hoods and stoves is very high. In the future, they must be replaced by new ones. At the same time, the quality of life of the people is improving, and high-end products are more popular among consumers.
However, the reality is that smart home appliances, including smart kitchen appliances, are currently at the embarrassing stage of applause. On the one hand, various kinds of divine general experience scenes are seen in newspapers and exhibition halls. On the other hand, products in real life are constantly being ignored by consumers. Many users report that each smart product needs to download an APP. The mobile phone is not enough, and the product seems to be cool, but the operation is cumbersome and practical. The author once experienced a gesture-sensing smart cigarette machine in the store, and the zero-touch startup felt wonderful, but when the user turned off, he felt that abnormality could not be closed in time.
According to the results of the People's Daily.com survey of kitchen appliances, consumers have lower awareness of smart kitchen appliances, especially traditional kitchen appliances with smoke-based cooking appliances, and 47% of consumers report that they have almost no home. Smart kitchen appliances, another 27% of consumers even said that it is not clear what smart kitchen appliances are. It can be said that compared with other categories of household appliances, the smart road to kitchen appliances is still in the concept popularization stage.
From this point of view, the smart road of kitchen electricity companies has a long way to go. If you want to use smart kitchen appliances, you must not only have good ideas and products, but also work hard on consumers, so that they think that intelligent products are "really necessary" rather than "optionally".
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