On April 13th, the 3rd Flat Panel Display Technology Development Trend Forum and China's First Wide-range Color gamut Product Evaluation Specification Conference sponsored by the National Radio and TV Product Quality Supervision and Inspection Center (Beijing Terent Detection Technology Service Co., Ltd.) "It is held in Beijing.
According to the organizers, we will discuss the next key development direction of the flat panel display industry, discuss the impact of various technological developments on industrial transformation and upgrading, and release the wide color gamut certification standard and the first batch of domestic wide color gamut certified products, which is the main technology summit. The content is of great significance to the new development of China's display technology industry.
After being judged rigorously by expert judges of quality inspection centers and certification centers, TCL's newly released mid- to high-end quantum dot TV XESS series X2/X3 stood out among many certified products on March 29th, and passed the first batch of domestic wide color gamuts. certified product.
Wide color gamut technology has become a new consumer hot spot Quantum dot technology has taken the lead in breaking through. In recent years, major manufacturers have begun to enter the stage of upgrading display technology. The cost of new technologies is slightly higher than in the past and has increased the average price of the market. Market sales also have Slightly lower. However, with the further deepening of supply-side structural reforms, the price competition mode of the color TV industry will change. At this stage, the next generation of display technology innovation is an important key point in the color TV industry. Currently, the hotspots of image quality technology in the market are UHD (Ultra High Definition), such as 4K and 8K resolution, HDR (High Brightness Dynamic Range), HCG (High Color Gamut) technology. At present, ultra-high-definition and HDR technologies are maturing, and the wide color gamut has become a new hot spot for manufacturers and consumers this year.
From the perspective of consumers purchasing products, it is more likely to intuitively recognize the quality of the product. HDR (High Brightness Dynamic Range), 4K and even 8K Ultra HD technology are difficult to have a very direct sensory experience, but the wide color gamut is different, and the smallest difference in color gamut can also give people a great improvement in image quality. The look and feel. Therefore, in the future, in the mid- to high-end consumer products market, in addition to the layout of HDR technology, 4K/8K ultra-high-definition picture quality technology product line, the wide color gamut technology is an indispensable requirement.
The color gamut range of common LED LCD TVs in the market is generally not large. Under the NTSC standard, ordinary LED LCD TVs have a color gamut level of around 72%, so they cannot display natural colors very well. , which can not provide users with a good viewing experience. In order to improve the picture quality of the TV set, high-quality color effects have become an extremely important breakthrough point. All manufacturers have started to develop various new technologies in order to increase the color gamut range of TV performance, exceeding 72% of that of ordinary LED liquid crystal displays. Color range. Quantum dot technology has surpassed the OLEDs in recent years with its extremely high color gamut and long-term stability, and has become a hot new display technology.
Quantum dots are semiconductor nanocrystals that regulate the size of quantum dots. We will see different colors, and the colors are extremely bright. Quantum dot display technology has been fully upgraded in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. It is regarded as the commanding point of global display technology, and is also seen as affecting the global display technology revolution.
Won the wide color gamut certification that TCL will continue to promote the development of display technology. With the further development and investment in the technology of the manufacturers, and after the products have been continuously promoted and received feedback in the market, the quantum dot technology will be upgraded and improved. A wide range of concerns. As the first brand of Quantum TV in China, TCL will rely on its own strong R&D system and a solid foundation for the strength of its industrial chain. It will continue to develop strength sub-display technology and strive to be a leader in domestic and global high-end TV products.
In addition to investing a lot of money and scientific research in quantum dot technology, TCL will continue to explore the field of print display. The print display is a huge innovation in the display technology. In the future, the display screen can be manufactured like a “printed newspaperâ€. In 2014, TCL and China Star Optoelectronics jointly led the formation of Juhua, and after more than two years, this project took shape. Li Dongsheng, chairman of TCL Group, also disclosed during the two sessions that the printing and flexible display technology innovation center led by TCL and Huaxing Optoelectronics has already been established in Guangzhou. This year it will apply to become a national innovation center. By then, quantum dot technology and print display technology will become TCL’s core and most competitive cutting-edge technology. The printing display has also been included in the National 13th Five-Year Technology Plan and has become a key development industry.
In order to make QD technology more widely available, the vast majority of consumers experience QDs with wide color gamut certification. From April 14 to April 16, TCL's new Q3 landing day will open throughout the country. At present, TCL spring new products have arrived at all levels of the country's stores. By then, not only offline channels such as Suning, Gome, Five Star, RT-Mart, Industry and Trade Appliances, Zhongbai Electric, China Resources Vanguard, Wal-Mart, Sam's Club, Carrefour, etc. will be held in large-scale promotion activities, consumers can experience the new TV. Top audio quality, enjoy the 414 four-fold concession plan; At the same time, in Jingdong, Tmall, Suning Tesco, Gome Online, Vipshop and TCL official mall (WAP side m.tcl.com/act/promotion.html PC-side) and other online channels can be purchased to X, C, P three series of new products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to the organizers, we will discuss the next key development direction of the flat panel display industry, discuss the impact of various technological developments on industrial transformation and upgrading, and release the wide color gamut certification standard and the first batch of domestic wide color gamut certified products, which is the main technology summit. The content is of great significance to the new development of China's display technology industry.
Wide color gamut technology has become a new consumer hot spot Quantum dot technology has taken the lead in breaking through. In recent years, major manufacturers have begun to enter the stage of upgrading display technology. The cost of new technologies is slightly higher than in the past and has increased the average price of the market. Market sales also have Slightly lower. However, with the further deepening of supply-side structural reforms, the price competition mode of the color TV industry will change. At this stage, the next generation of display technology innovation is an important key point in the color TV industry. Currently, the hotspots of image quality technology in the market are UHD (Ultra High Definition), such as 4K and 8K resolution, HDR (High Brightness Dynamic Range), HCG (High Color Gamut) technology. At present, ultra-high-definition and HDR technologies are maturing, and the wide color gamut has become a new hot spot for manufacturers and consumers this year.
From the perspective of consumers purchasing products, it is more likely to intuitively recognize the quality of the product. HDR (High Brightness Dynamic Range), 4K and even 8K Ultra HD technology are difficult to have a very direct sensory experience, but the wide color gamut is different, and the smallest difference in color gamut can also give people a great improvement in image quality. The look and feel. Therefore, in the future, in the mid- to high-end consumer products market, in addition to the layout of HDR technology, 4K/8K ultra-high-definition picture quality technology product line, the wide color gamut technology is an indispensable requirement.
The color gamut range of common LED LCD TVs in the market is generally not large. Under the NTSC standard, ordinary LED LCD TVs have a color gamut level of around 72%, so they cannot display natural colors very well. , which can not provide users with a good viewing experience. In order to improve the picture quality of the TV set, high-quality color effects have become an extremely important breakthrough point. All manufacturers have started to develop various new technologies in order to increase the color gamut range of TV performance, exceeding 72% of that of ordinary LED liquid crystal displays. Color range. Quantum dot technology has surpassed the OLEDs in recent years with its extremely high color gamut and long-term stability, and has become a hot new display technology.
Quantum dots are semiconductor nanocrystals that regulate the size of quantum dots. We will see different colors, and the colors are extremely bright. Quantum dot display technology has been fully upgraded in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. It is regarded as the commanding point of global display technology, and is also seen as affecting the global display technology revolution.
The TCL XESS X2/X3, the first batch of wide color gamut certified in China, is equipped with TCL's newly developed third-generation quantum dot display technology. TCL's third-generation quantum dot technology uses inorganic three-primary color display materials, which is only one ten-thousandth the volume of organic light-emitting materials, achieving a breakthrough in color processing from micron to nanoscale. TCL's new-generation quantum dot technology has three advantages: 1. High color gamut, which can be controlled by changing the size of the quantum dots to cover the entire visible light region. The color gamut value can reach 157% (BT709), accurate reduction of 1.07 billion. Color; 2, pure color, color purity is about 58.3% higher than the ordinary LED; 3, color for a long time, can ensure that the color will not fade for a long time, the color lasting and stable up to 60,000 hours. These three major features will give viewers endless color imagination and on-the-spot experience.
On the basis of quantum dots, TCL XESS X2/X3 has also added a number of quality enhancement techniques. Including the whole ecological HDR (Dolby), QUHD picture quality processing technology and MEMC movement enhancement technology, the brightness, contrast and three-dimensional color gamut of the TV are greatly increased, and the visual impact of the picture is maximized.
Won the wide color gamut certification that TCL will continue to promote the development of display technology. With the further development and investment in the technology of the manufacturers, and after the products have been continuously promoted and received feedback in the market, the quantum dot technology will be upgraded and improved. A wide range of concerns. As the first brand of Quantum TV in China, TCL will rely on its own strong R&D system and a solid foundation for the strength of its industrial chain. It will continue to develop strength sub-display technology and strive to be a leader in domestic and global high-end TV products.
In addition to investing a lot of money and scientific research in quantum dot technology, TCL will continue to explore the field of print display. The print display is a huge innovation in the display technology. In the future, the display screen can be manufactured like a “printed newspaperâ€. In 2014, TCL and China Star Optoelectronics jointly led the formation of Juhua, and after more than two years, this project took shape. Li Dongsheng, chairman of TCL Group, also disclosed during the two sessions that the printing and flexible display technology innovation center led by TCL and Huaxing Optoelectronics has already been established in Guangzhou. This year it will apply to become a national innovation center. By then, quantum dot technology and print display technology will become TCL’s core and most competitive cutting-edge technology. The printing display has also been included in the National 13th Five-Year Technology Plan and has become a key development industry.
In order to make QD technology more widely available, the vast majority of consumers experience QDs with wide color gamut certification. From April 14 to April 16, TCL's new Q3 landing day will open throughout the country. At present, TCL spring new products have arrived at all levels of the country's stores. By then, not only offline channels such as Suning, Gome, Five Star, RT-Mart, Industry and Trade Appliances, Zhongbai Electric, China Resources Vanguard, Wal-Mart, Sam's Club, Carrefour, etc. will be held in large-scale promotion activities, consumers can experience the new TV. Top audio quality, enjoy the 414 four-fold concession plan; At the same time, in Jingdong, Tmall, Suning Tesco, Gome Online, Vipshop and TCL official mall (WAP side m.tcl.com/act/promotion.html PC-side) and other online channels can be purchased to X, C, P three series of new products.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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