It is growing faster than any technology product since smartphones, and this year it will exceed the number of users of wearables. In the US alone, the number of smart speaker users will exceed 90 million.
US smart speaker sales growth trend from 2017 to 2020
Of course, smart speakers have their own advantages. Each speaker can be used by more than one person, and usually only one person can use a smart watch, a walk test counter or a heart monitor at a time. “The new data shows that between 2017 and 2020, we expect a significant increase in the number of smart speaker users in the US,†eMarketer said.
Interestingly, eMarketer predicts that Amazon will maintain a leading edge in market share. Just a few days ago, new data from market research firm Canalys showed that Google now sells more smart speakers than Amazon. Of course, sales lead in a particular quarter does not change the user's base share, but it's still surprising.
According to eMarketer, two-thirds of smart speaker users in the US will use Amazon Echo this year.
So what is driving the rapid spread of smart speakers? Obviously, low prices are the main factor.
“This change is largely based on market activity at the end of 2017, including Google’s launch of the cheaper Home Mini and holiday discounts from major manufacturers, which helped clear the threshold for consumers to buy smart speakers,†eMarketer said. This is also due to the fact that Amazon Echo’s performance is stronger than expected, and new players are constantly entering the market.â€
Smart speakers can be quickly popularized, not just by the early adopters of technology. Now its biggest driver is the family, the young "X generation" women and their parents.
Although Amazon and Google currently dominate the market, Apple's HomePod is likely to gain a bigger market share this year. In addition, there are rumors that Facebook is also developing smart speakers, and Microsoft is also trying to bring Cortana to market through Harman Kardon equipment.
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