It can be said that the first half of the VR industry is not calm. Oculus founder Lacy resigns, HoloLens enters the Chinese market, and in the first quarter of 2017, there was a 1.5 billion investment in the VR industry...
Every one of them shakes the VR industry, but as the major VR companies have embraced VR hardware, VR is moving in a better direction.
According to the authoritative IDC report, global VR/AR glasses are expected to grow by three digits.
The awareness of VR/AR has also increased significantly. In China, 90% of people have heard of VR and AR.
Compared to VR content on the C side, B-side VR content marketing is erupting.
According to the historical law: Advertising is changing with the change of media, VR is developing rapidly as the next content scene, and the advertiser's budget is gradually tilting towards the VR field.
VR content marketing will have a rapid growth of the sea, domestic and foreign companies actively deploy, and the world's advertising giants have begun to act.
Then, follow Xiaobian to see the TOP list of VR/AR ads in 2017!
TOP
5th
Decathlon "EasyBreath"
The most pleasing VR H5, Decathlon's vision of the scuba diving goggles is closer to the sea and perfectly matches the VR experience, interpreting the experience of the product in the VR experience and discovering a more beautiful underwater world.
Using full underwater VR shooting, the CG simulation fish and video in the film are perfectly matched to each other.
Although known as "the most beautiful underwater H5," the ominous point is that there is no interaction. If interaction is added, interaction with consumers will be stronger and the effect will be better.
Operating environment:
Phone side: H5
Xiaobian professional comments:
Staying in the Philippines without leaving the house! Phi Phi, bring your mobile phone and VR glasses, let's go...
4th
CHAUMET "All past, all preludes"
What Xiaobian had to mention is that this H5 ad made by CHAUMET is the first VR native ad that Xiaobian saw in the circle of friends. CHAUMET liked to try it.
By VR technology back to 237 years, through the time led people to appreciate the history of CHAUMET, witness the artistic and emotional connotation of CHAUMET jewelry. It must be a story VR application.
Really restore Fangdang Square, Beijing Imperial Palace and other large scenes through 3D modeling, and boldly use the push-to-shot shooting mode combined with dual VR mode to make the movie look more sensational.
The first day exceeded 40,000 hits, and the ability to receive CHAUMET's push mainly depends on the temperament. Xiaobian suggested that in launching, the audience should be expanded.
No one will stop me. I will go through and chat with Napoleon I about black technology.
3th
Mitsubishi Heavy Industries "Q-TON's VR World"
Mitsubishi Heavy Industries showcased a story ad with a high degree of brand integration and product display entertainment.
The pure display products are displayed through a main line, and the function of the product, the spirit of the brand, and the culture of the company are integrated into it. Just ask cows?
The production period is short and only takes less than three weeks. It can also achieve high precision and high degree of reduction of the full CG animation, and perfectly combine creativity and technology.
Created a new model for heavy industry and VR product display. However, due to the limitations of the hardware and the operating environment, there are still some barriers in the dissemination. Please forgive Xiaobian's harshness (this problem, the technology can not be solved yet).
PC side: HTC Vive, Oculus Rift
To tell the truth, if it weren’t without equipment, I could play one day...
2th
Coca-Cola "Play Coke"
As a 100-year drink brand, Coca-Cola is not the first time to combine VR / AR branding. But this time, the AR technology will be combined with the beverage bottle body as a carrier for music players. In 2017, it will open up music and beverage technology.
In general, AR scans scan flat images, two-dimensional codes, and the like. Coca-Cola's AR scan is a solid model scan and the accuracy requirements for scanning the required pattern are more challenging.
Coca-Cola's sales have increased by 300% compared to QR codes, but why can't Chinese children experience it?
Mobile phone side: APP
As a century-old beverage company, he also showed music and showed black technology. This Amway I answered.
1th
Stinger "STINGER 360VR RACING"
A Hollywood blockbuster VR ad, which is not only visual, is displayed through lights, runways, and engine lights, highlighting the overwhelming quality of Kia Motors. Both vehicles have a good sense of lens, and cool skills such as drifting and driving are fully displayed through VR technology.
Using the latest graphics processing technology to make physical effects and environmental effects more realistic, it is a masterpiece of 3D modeling and CG animation technology.
This bizarre light illuminates the future of car advertising.
PC side: VR player
Phone side: VR player
It's not a kidney, for you, for you...
From the growth of VR industry data in the first half of the year and the emergence of so many excellent VR advertising cases.
There will be more VR marketing content in the second half of 2017. Many marketing people think about the VR industry in 2016 and will create even better VR creative works.
In the second half of the year, Toshiyuki will also launch better and more creative VR ads. Xiao Bian looks forward to working with you.
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