With the rapid development of China's economy, people's living standards have increased substantially, ushered in a new wave of consumption upgrades. The shopping concept of the vast number of consumers has changed from “coping with†life to “business life and enjoying lifeâ€, which is more rational. The changes in clothing, food, housing, and travel all reflect the pursuit of high-quality life.
Take dressing and dressing. In the past, we only had to dress neatly and neatly. It’s very satisfying. Now we have to buy clothes and coats, wool, skirts, silk, underwear, cotton, from inside to outside, From top to bottom, all of them require exquisite style.
The material of the clothes is different, and the way of washing is different. In order to keep the clothes that are bought at a large price for a long time, the fashion is stylish and the color is bright, and it is necessary to abandon the old-fashioned washing machine in the home and frequently go to and from the dry cleaners. Therefore, having a washing machine capable of washing all kinds of clothes has become a wish of many people.
Faced with the demand of consumers not only for "washing" but also for "care", major washing machine companies have carried out scientific and technological research and development work, especially to strengthen intelligent exploration and create a healthier and smarter ecological care solution for users.
Casa Di introduced the washing machine, as the world's first "read and understand" clothing IoT washing machine, equipped with RFID clothing identification technology, can automatically scan the clothing own identity tag, quickly identify the material, color, style and other information, with washing We are able to wash the exclusive fiber-level care solution, whether it is “exfoliated egg†or “ delicate and delicate embroideryâ€.
Beverly's "big" multi-roller washing machine can intelligently identify the material and weight of clothes, automatically calculate the reasonable water consumption and electricity consumption, and turn on smart washing with one button. The unique intelligent sensing washing environment can formulate suitable washing methods, water flow beats and washing strength according to the material of the clothes to prevent entanglement and bring the user a intelligent laundry experience.
Whirlpool's light touch washing machine is also such a model. Ms. Chen, a white-collar worker working in Beijing, told reporters that since the home has a Whirlpool light touch washing machine, silk cheongsam, plush vest, Modal, etc. all put into the washing machine, after a key start, do not care, no need to worry about clothes will be damaged And wrinkles appear.
"I feel a lot easier. It used to be too much trouble to go to the laundry shop." Ms. Chen believes that it is worthwhile to spend thousands of dollars to buy a high-end washing machine, which is both worry-free and labor-saving.
Like Ms. Xu, more and more Chinese people, especially the younger generation of 80 and 90, have begun to get in touch with high-end washing machines. The data shows that in the first half of 2017, the total output of China's washing machine industry was 29.853 million units, up 9.9% year-on-year; the total sales volume was 300.21 million units, up 9.2% year-on-year. As far as the double 11 is concerned, the Casa Di high-end washing machine that participated in the first battle has set a record of a million-dollar washing machine with an annual sales volume of one million, becoming the biggest winner of the double 11 high-end washing machine market this year.
Casa Di high-end washing machine is so domineering, its parent company Haier Group contributed. On October 26th, the Yilian Ecological Alliance, which is dominated by Haier washing machines and across multiple industries, was established. This ecological alliance dedicated to the life cycle management of clothes is the first in the world, and truly realizes the life cycle management of users' clothing. Let the seemingly far-reaching, intelligent clothing experience experience become accessible at your fingertips.
Although the washing machine has always been a must-have item for every family, with the upgrade of consumption and the rise of the middle class, the "lazy" economy is prevalent, and the high-end washing machine will be the standard for high-quality life in the future. Help you "lazy" into the bones. (Wang Yazhen)
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