With the release of a mobile phone market analysis report, the black clouds on the head of mobile phone manufacturers are getting heavier and heavier, and the market dividends are gradually fading and the concentration is increasing. The occurrence of the debts owed by Jin Li’s layoffs announced the official start of the reshuffle of the mobile phone industry in 2018. This year will be a more difficult year for the mobile phone industry. Let's take a look at the relevant content.
According to the “Analysis Report on the Operation of Domestic Mobile Phone Markets in March 2018†issued by China Information and Communication Research Institute under the Ministry of Industry and Information Technology, in March 2018, the domestic mobile phone market shipped 30.185 million units, down 27.9% year-on-year. The shipments for the first two months of 2018 were down 16.6% year-on-year in January and 37.1% year-on-year in February. In fact, the decline in this shipment data is also the main theme of the 2017 mobile phone industry!
Undoubtedly, the domestic mobile phone market has entered the post-smartphone era, the market share of smart phone manufacturers is more and more concentrated, and most of the market share is aggregated into the domestic first-line mobile phone brands. However, the market competition between first-line mobile phone manufacturers has also reached a state of enthusiasm. Everyone's technological innovation is in the bottleneck period, and they are all looking for new market breakthroughs.
In addition to looking for overseas market expansion, 5G technology has become a new hope for major mobile phone manufacturers. From the development history of mobile phones, every time communication technology is upgraded, it will bring a big change to the terminal equipment. The data shows that 3G began to spread in 2009-2010, and China's mobile phone production growth rate reached 20-40%; when 4G mobile phones became popular in 2014, mobile phone production growth rate also reached 10-30%.
There is no doubt that all mobile phone manufacturers are looking forward to the dawn of 5G, but the manufacturers with strong strength and technology have already started the 5G layout and are at the forefront of the industry.
In the research and development of 5G technology, there is a certain gap between other mobile phone manufacturers and Huawei. Huawei's huge investment in technology from the start of communication operators has also kept itself in the leading position of technology.
As the world's third-largest smartphone manufacturer, Huawei's participation in the 5G standard customization is quite high. Among the 57 decision-making committees of the international wireless standardization organization 3GPP, Huawei's representatives occupy the chairman or vice chairman of 10 of them. Chairmanship. Among them, Huawei's 5G standard proposal far exceeds competitors such as Ericsson and Qualcomm.
Just last month, Huawei teamed up with China Mobile to open the world's first 5G system site in Hangzhou. The 5G site adopts the 3GPP NS standard of 3GPP non-independent networking (NSA) and uses Sub6GHz spectrum, adopting CUPS 5G core network architecture. This also marks that 5G has entered the commercial preparation stage.
Moreover, Huawei has conducted technical tests and built pre-commercial networks with more than 30 operators worldwide. Huawei’s rotating CEO Hu Houkun said earlier: “In terms of 5G, end-to-end technology has basically matured and standards are ready. We plan to launch 5G smartphones in 2019, although 5G is now in large-scale product investment. Stage, but we think 5G is already at the start."
ZTEIn the field of 5G technology, ZTE said that he also has something to say. Recently, the entire industry was swiped by the first domestic 5G phone, and ZTE’s propaganda ability was fully affirmed, which made everyone’s impression of ZTE’s 5G technology strength upgraded.
The first 5G call was launched in Guangzhou. ZTE is the contractor of Guangzhou Mobile's 5G trial network. In fact, ZTE's 5G R&D strength is also very good. At present, it has applied for more than 1,500 patents; its technical strength has gradually been widely recognized by operators at home and abroad. ZTE's first Pre5G product has more than 60 networks in more than 40 countries. In the implementation of the deployment, the world's 5G market development has been ranked among the best.
In addition, the ZTE Nanjing Binjiang Intelligent Manufacturing Base project with a total investment of 20 billion yuan has broken ground. The project will be responsible for the manufacture of ZTE's global wireless system equipment and WDM products. After the official launch, the annual RBR, BBU and 5G products will reach a total capacity of approximately 5 million units.
Moreover, ZTE has decided to increase its efforts as much as possible, invest in research and product research and development of 5G technology, and publicly raise 13 billion yuan for R&D of 5G projects. The investment is great!
Coincidentally, the success of OPPO and vivo is not without reason. In addition to focusing on creating mobile phones with “fine explosionsâ€, OPPO and vivo have also been laid out in advance in the development of new technologies.
As early as 2015, OPPO and vivo established their own 5G technology research center and began to participate in 5G core technology and standardization research. According to reports, in the past 2017, vivo submitted more than 600 technical contributions to 3GPP, becoming one of the most endowed companies in the 3GPP 5G standardization research process. Although terminal manufacturers such as OPPO and vivo have little right to speak in the process of developing communication standards, they have gained the opportunity to participate in the process of developing communication standards, which is also an affirmation of the strength of OPPO and vivo.
From the latest exposure, OPPO is researching new 3D video calling technologies based on 5G networks. OPPO combines 5G network and 3D image technology, and utilizes the high-rate characteristics of 5G network to transmit 3D video signals of large data volume, realizing the effect of holographic images, making video calls as face-to-face. This also reflects the maturity of 5G technology from the side, which is similar to ZTE's first 5G phone call.
At the same time, the founders of OPPO and the founders of vivo said on different occasions that they would be the first mobile phone manufacturers to launch 5G terminals.
summary:Everyone understands that the cake in the mobile phone market is too big and tempting. No one will give up, 5G technology will be commercialized, and the whole industry is full of expectations, which may bring despair to more mobile phone manufacturers.
Huawei, ZTE, OPPO and other mobile phone manufacturers have already walked in front of 5G terminals. The situation of small and medium-sized mobile phone manufacturers will only be more difficult. In addition to expanding a wider range of smart terminal products to survive, we need to find another way out!
However, the competition in the smart phone market will only intensify. Anyone may fall down in an instant. Only companies that value technology research and development, pay attention to user experience, and constantly create differentiated new products can be invincible. Let us welcome the arrival of 5G dawn!
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