The savory hamburgers and the yummy fried chicken are the birthplaces of these delicious foods. In recent days, Henan KFC has adopted the latest VR technology to transform the white chicken's growth process and living environment into short video clips. Glasses can be immersed in the process of understanding the growth of white chickens, using technology to feel the secret behind the table.
The first KFC Quest Tour was held in September 2017 at the Golden Restaurant in KFC in Zhengzhou, marking the official launch of the Quest tour of KFC in Henan.
At the event, the professional nutrition and health teacher gave the children a vivid nutrition education. After learning about nutrition and health knowledge, the children rushed to wear VR glasses and watched the growing environment of white chickens immersively. The farmland surrounding the white chicken farms was surrounded by quiet environment. Each house had highly automated monitoring. system.
It is reported that white chicken originated in the United States, is born high-value, is the chicken "Bai Fu Mei". Not only to enjoy all kinds of natural advantages, the growth environment of white chickens is even more stringent: chicken farms are usually sited in areas where the natural environment is superior, adopt standardized and fully enclosed management, and the chicken house is equipped with advanced temperature and humidity. The dust environment regulation system adopts an automated feeding and feeding system, and it is scientifically reared without adding any hormones. In addition, there are strict epidemic prevention and inspection and quarantine procedures.
After learning about the growing history of white chickens, under the guidance of the KFC Marketing Commissioner, the children began to visit the KFC back kitchen. KFC's "high-tech" equipment, strict management and standardized operation all made the children praise.
According to the person in charge of KFC in Henan Province, KFC has been continuously opening its product supply chain since 2012 and has organized all walks of life to visit chicken manufacturers, vegetable manufacturers, KFC chefs, etc., so that consumers can feel at ease, rest assured and comfortable. As of the end of last year, 11 KFC VR themed restaurant restaurants across the province held 64 VR themed events and delivered knowledge of nutrition, health, and balance to nearly 1,000 families. This year, KFC fully expanded VR exploration activities and expanded its scope to include 10 provinces and cities in Henan province. This allows consumers to use KFC's “chicken secrets†in a more convenient way.
At present, consumers can also understand the 30-year development of China's catering industry chain through “China behind the tableâ€. This is also the “Food†and “Emotion†after the CCTV-9 record channel has succeeded in creating the “tip of the tongue†series. Culinary documentary. KFC had the privilege of being the main source for this documentary. The shots covered a "one-click direct" from the vegetable sheds in the countryside to the city.
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