Quality Assurance Service, TCL TV Service Policy Update

Recently, TCL officially announced that: Since January 1, 2018, TCL will fully upgrade all of its television products after-sales service: that is, the user's new purchase performance failure within 7 days, the user can choose to return, change or repair , The user purchased a new machine within 30 days of performance failure, the user can choose to replace or repair.

According to the "Product Quality Law" passed by the country in 1995, it explicitly states that "product producers and distributors shall have quality responsibilities and obligations. When sold products do not meet the required requirements, they shall be responsible for "repair, replacement, and return of goods; The loss caused by the consumer of the product should be compensated for. "This policy shows that producers and sellers should provide consumers with the "Three Guarantees Service" and implement the "7-day" and "15-day" time limit for the sale of replacement service. "7th" provides: the product is sold Within 7 days from the date of the performance failure, consumers can choose to return, exchange or repair.The "15th" stipulates that: within 15 days from the date of sale of the product, a performance failure occurs, and consumers can choose to exchange or repair.

Prior to this, TCL strictly implemented the "Three Guarantees" policy promulgated by the state and implemented the "7th" and "15th" regulations. According to the official announcement, TCL has changed from "15th" to "30th" in line with the concept of using the user as its core, and the time limit has been doubled. In the case of the general implementation of the national standard in the industry, it exceeded the national standard regulations and provided consumers with more lasting quality assurance.

According to analysts inside the industry, TCL announced this time that it will upgrade its service system and build on its own service capacity accumulation for more than 30 years and its confidence in product quality. TCL adheres to the concept of “service first, experience is king”, attaches importance to perfecting service experience, and constantly explores innovative service models.

In order to ensure that consumers get a better shopping experience, TCL conducts extensive cooperation with a number of channels across the country to open up online and offline channels to provide consumers with a full range of diversified shopping methods. At the same time, over the years, TCL has also upgraded the sales network at all levels, covering multiple markets across the country, making shopping more quality and immersive. In terms of after-sales service, TCL not only provides 7x24-hour manual service hotline, on-site installation, commissioning and maintenance services, but also adapts to the “Internet+” development model, opens a service platform on the Internet, can view service progress, common sense of appliance maintenance and common Problems, etc., respond to user needs in a timely manner and protect the user experience with dedication.

In recent years, TCL as the only company in the domestic industry that has the advantages of vertical integrated integration of the entire industry chain, strictly controls product development, procurement, and manufacturing, thereby continuously improving product yields and bringing more consumers. High quality and reliable choice. TCL also through continuous innovation, in the field of advanced technology and high-end process development has greatly improved, and gradually released new products listed on the market for consumers to bring high-end, quality audio-visual enjoyment, and promote the pace of market replacement.

While continuously strengthening its core strengths, TCL also digs deeply into content services and ecosystem innovation. Currently relying on two main lines of products and services, it provides users with a full range of entertainment solutions. With products as the center, driven by quantum dot display technology and artificial intelligence, the television audio-visual experience has been enhanced. With services as the center, video, education, games, medical services, sports, etc. have been provided, which have greatly enriched the way of entertainment in the living room. .

TCL insists on the user as the core, and the continuous improvement in the service experience has also paid off. In addition to steadily increasing market share and reputation reputation, quality awards are also frequently obtained. The authoritative departments including the China Quality Association, the Provincial Bureau of Quality Supervision, and the third-party certification organizations have granted the “National Quality Benchmarking” honor in 2017, “National Customer Satisfaction Project” and “Advanced Unit for Green Development in the Industry”. , "Guangdong Famous Brand Products"; passed the three certifications of "Quality Management System Certification", "Hazardous Substance System Certification", and "Intellectual Property Management System Certification"; won the Saibao "Quality Award" honor, 2016 and 2017. The National QCC Honor Competition has won two honors of "China Electronics and Information Industry Outstanding Quality Management Team First Prize" and "2017 National Quality Trustworthy Team" honor.

Whether it is product and technology strength or reputation and honor, all this is based on TCL's user experience as the core, and implements the national quality assurance system policy. From a deeper perspective, as a representative of the big country brand image, the rise of national brands in the global market needs to rely on technical strength, quality assurance and service accumulation. The TCL overtook the national standard and upgraded the service. It is also a demonstration of the strength and confidence of a big country brand.

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