Recently, with the downturn in the wearable market and the collapse of the wearable giant pebble, Motorcycle announced that it will stop developing the next generation of smart watches. Just last year's discussion about the survival of the Swiss watch industry is still a hot topic in the media. Now it seems that we may be too pessimistic. The smart cousins ​​who claimed to take the mechanical watch instead could not hold on.
First of all, multiple brand smart watches seem to have a lot of functions, but the actual frequency of use is not high.
Taking Apple Watch as an example, you can implement functions such as Siri voice, information, calendar, and map, but most of them overlap with iPhone. The daily usage frequency of users is not high, and the most commonly used functions are time. A study by University of Stockholm professor Barry Brown showed that more than half of Apple's interaction with Apple Watch is a time-interview interface with an average of 3.9 seconds per interaction.
Many people don't wear it in two weeks, and the rest of the users even use it for less than a day. More than 60% of the users said that the main reason is that i watch does not show significant difference from the independent value of the iPhone. More is just one. Smartphones have optional accessories.
Second, the high price affects the user's purchasing psychology.
The most frequently used sports monitoring and health detection functions in smart watches, according to the survey, 42% of respondents use healthy fitness apps every day, but these basic functional bracelets are also available, and the cost performance is much higher.
The price of the Apple Watch 2 series is over 2,000 yuan, while the price of the MOTO 360 is between 2,000 and 2,500 yuan. The price is close to that of a mid-range smartphone. The price of the millet bracelet with the same number of steps, heart rate and sleep monitoring is no more than 200 yuan. The price of the people directly creates the sales volume of 12 million in 2015.
Again, poor battery life directly affects the user experience.
Apple Watch is only 18 hours, MOTO 360 claims 30 hours, and the Pebble series of smart watches with electronic ink screen technology can last for a week, but compared with the battery life of the bracelet in January, the mainstream smart watch is still difficult to see. . For many users, charging the phone every day is annoying, and no one wants to recharge the watch before going to bed. Performance and battery life have always been a difficult balance for electronic products, and smart watches do not seem to be able to handle this contradiction.
If a smart watch wants to make a comeback, it is crucial to establish independent value beyond the mobile phone, instead of copying the phone function. Let smart watches really play their due role. In addition, the cost needs to be controlled at a price that most consumers can afford, and of course at least one week of battery life is guaranteed. Smart watches are the trend in the watch industry. If a traditional watch can achieve years of non-charging ability and texture, perhaps a smart watch will be as popular as a smart phone.
In the coming era of big data, the wristband of a smart watch is closer to medical conditions as a collection port for sports and health data, and is more personal and practical than a smart phone. The combination of data services and smart watches will be the next vent of smart watches. Chinese enterprises have the courage and confidence to bend over and over in such a turning point. With the launch of Hurricane 199 smart watch crowdfunding, Shenzhen Smart Watch Company has also begun to attract people's attention. The proposed PMPD system, the personal behavior and health service system, consists of three parts: hardware terminal, human-computer interaction and background data service, which will greatly promote the realization of data services into people's daily life and promote the entry of smart watches into new ones. development stage.
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