Deloitte in a report pointed out that the mixed reality, augmented reality, virtual reality and the Internet of Things have finally gained growth in the medium-sized enterprise market. The report pointed out that although in the past, medium-sized companies and private companies lag behind large-scale enterprises in digital transformation, they have made significant progress in adopting emerging technologies this year.
Roger Nanney, managing partner of Deloitte Growth Enterprise Services, and Anthony Stephan, head of Deloitte Consulting's technology strategy and transformation division, wrote: "There is compelling evidence that these companies are taking significant steps to deploy emerging technologies while eliminating Once slowed down organizational barriers to adoption."
Deloitte surveyed 500 senior executives of medium-sized companies from different industries (annual revenue ranges from $100 million to $1 billion). They found that these executives are investing more and more in technology: 69% of respondents said that the company’s IT spending is “high†or “significantly higher†than last year.
The report found that the mixed reality project in the medium-sized business market has seen an astonishing growth: 67% of executives said they are testing or are building mixed reality applications, or have already developed mature applications of mixed reality technology. 53% of respondents stated that the company is setting up an AR/VR pilot project or is already in progress. At the same time, 33% of respondents said that the company is deploying mixed reality projects.
The report pointed out: "Respondents stated that mixed reality technology is particularly useful for staff training and related tasks." As far as the industry is concerned, energy companies invest the most in this technology. For example, companies have stated that employees using smart glasses are more efficient.
The report found that consumer products and financial services companies are most likely to use VR and AR for training programs. Technology companies and consumer goods companies are most likely to apply these technologies to tasks related to technicians and warehouse workers operating or advanced machines. The report states that mixed reality tools are helping companies better understand their customers.
Deloitte pointed out: "Mixed reality technology may fundamentally change the way consumers interact with products. For example, wearable technology (the preferred application of mixed reality technology) is appearing more and more use cases, such as allowing VR viewers from athletes Watch the game from an angle or enhance their shopping experience by allowing consumers to virtually try on clothing and accessories."
Stephan wrote in the report: "Private companies are integrating machine learning and predictive analytics to more closely connect with customers and better match products and services to customer needs."
Deloitte's data may signal that business has come to a turning point in adopting mixed reality. A series of products are entering the market to help companies tap the potential of mixed reality technology. In October, Microsoft and Samsung released a mixed reality headline called Odyssey Windows. For companies looking to explore this technology, this high-end Windows hybrid reality may be an option. Facebook’s Oculus recently launched the Oculus for Business bundle and the more affordable Oculus Go headline. According to reports, as Apple may launch AR headline in 2020, the market seems to be getting more crowded.
Sixty-seven percent of midmarket executives said they are experimenting with or building mixed-reality applications or have already developed mature applications for mixed reality technology.
53% of medium-sized executives said that the company is already preparing AR/VR pilot projects, or is in progress.
69% of medium-sized executives said that the company’s IT spending is “high†or “significantly higher†than last year.
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