According to foreign media reports, Panasonic is about to withdraw from the TV LCD panel business, and the Kushiro plant will be shut down around the end of September 2016. However, medical equipment and TV panels for in-vehicle displays will continue to be produced, but production will be reduced to about a quarter after 2017, and it is ready to turn to OLED to catch up with South Korea.
In addition, Panasonic still produces LCD TVs, but only uses Korean panels. According to the recent development of Korean TV, LCD TVs will gradually be phased out as low-end products.
Japanese companies such as Panasonic have abandoned LCD panels
In 2006, Matsushita began producing LCD panels at the Mobara Plant. As panel makers from South Korea's Samsung Electronics, LG Electronics, China and Taiwan joined the field and continued to increase production, Panasonic's share declined and revenues deteriorated. In 2012, the Matsushita Mobara Plant was shut down and all of them were concentrated in the Kushiro Plant to reduce production costs. However, due to the increasingly fierce price competition, the pace of performance improvement is slow.
Panasonic had invested heavily in plasma TV panels at the end of 2013 and is now gradually withdrawing from this business.
Japanese TV manufacturers such as Sony are also withdrawing from the TV LCD panel business. In the mid-2000s, Japan's motor industry was once regarded as the leader of TV LCD panels. Just ten years later, Japanese companies have gradually withdrawn from the field. Matsushita believes that the fierce price competition of TV LCD panels will continue, and it is difficult to ensure profitability. The production of TV LCD panels in Japan will only leave two factories jointly operated by Taiwan's Hon Hai Precision Industry and Sharp.
About the difference between OLED TV and LCD TV
Compared with LCD TVs, OLED TVs are superior in terms of black expression and contrast, and have higher picture quality. On the other hand, due to the high production cost of OLED panels, the price of televisions is relatively high, and the popularity process is slow.
However, OLEDs have display characteristics that are difficult to achieve with liquid crystals, so it has been regarded as the mainstream of flexible displays in the future. The color of the OLED panel is more vivid and the degree of freedom in design is higher.
South Korea's LG OLED TV sales surged several times
It is understood that Panasonic will continue to produce and sell LCD TVs, and has begun to accept panel supply from Korean manufacturers, while South Korea is preparing to simultaneously develop LCD panels and OLED panels.
LG is a leading company in OLED TV. In 2015, the global market for OLED TVs was only 335,000 units, and LG's products accounted for more than 90%. From January to March 2016, LG Electronics sold 113,000 units, more than three times the same period last year.
On June 6, 2016, South Korea's LG Electronics announced that its OLED TV sales in 2016 will increase to three times that of 2015. Sales in 2015 are considered to be approximately 300,000 units, and in 2016, more than 900,000 units will be strived. While enriching the product line, it will also supply OLED panels to TV manufacturers outside the LG Group, and strive to expand the market scale, and cultivate OLED TVs as the main products with LCD TVs as soon as possible.
LG is the world's largest LCD panel maker. The competition for LCD panels is becoming more and more fierce. LG has turned to OLEDs.
In the fall of 2015, Apple Inc. of the United States proposed to use OLED panels on iPhones that will be released after 2017. And because the US Apple intends to adopt OLED panels, Japanese monitors will accumulate mass production technology to counter leading Korean companies.
"Nikkei Business News" reported on May 13 that Japan Display Corporation (JDI) will invest 50 billion yen to build an OLED panel production line in the spring of 2017 at the Mobara Plant (Mobara, Chiba Prefecture). Converted to a smart phone panel, the monthly production capacity will reach 1 million, and it is planned to increase to 5 million by 2018, and establish a mass production system.
In China, there have been reports in the media that BOE is building the 5.5th generation OLED display production line in Erdos City, Inner Mongolia. In addition, Tianma Microelectronics is building the 5.5th generation OLED display production line in Xiamen. In addition, another company is also building the 5.5th generation production line, which is Kunshan Guoxian Optoelectronics Co., Ltd., which is currently under construction in Kunshan City. In addition, there are plans to build a 4.5-generation OLED display production line that is smaller than the 5.5 generation. Shanghai Hehui Optoelectronics and Shanghai Tianma have decided to invest in the 4.5-generation production line and are now in the process of preparation.
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