Statistics show that sales of large-screen TVs have increased significantly. In the first half of 2016, the sales of TVs with 60 inches or more of Suning channel accounted for 23% of the total, which is an increase of 6 percentage points compared to the same period of 2015, and Wuxi is even more than 27% of sales. Accounting. The living room TV purchase standard entered the "6" era.
In addition to the growth of large-screen televisions, there is a significant growth point in 4K television. According to Suning's statistical data, the national sales of 4K TV accounted for 67%. In first-tier and second-tier cities, the sales of 4K TV accounted for nearly 80%, and the sales of 4K TV in Wuxi reached 92%. Judging from this, 4K TV has been fully popularized and 2K products will quickly exit the market.
Aowei's data for the first half of the year shows that the penetration rate of smart TVs has reached 79%, and the boot rate has reached 87%. In the future, smart TVs will surely cover all television products. While enjoying ordinary television content, people can install and uninstall various types of application software on their own, and continue to expand and upgrade their functions. Smart TVs will change people's living room entertainment.
Internet companies began to enter the color TV industry in 2013 and quickly heated up. Internet brands are rapidly developing along with the trend of smart TV. Its advantages in software development make watching TV more interesting. At the same time, the original development model of the color TV industry was gradually replaced by the "hardware + content + service" model. Began to move toward the "quality + brand" integration development. Suning plans to build 200 Internet TV zones throughout the country. Wuxi Suning's first Internet TV zone will be settled at Suning Plaza's cloud store at the end of July. Internet TVs such as PPTV, Xiaomi, Leshi, and Coolo will bring different experiences.
Suning O2O omni-channel advantage
Pilot National TV Sales
In terms of color TV channels, Suning currently uses more than 1,600 Suning stores nationwide to give full play to its home field, and Suning’s direct retail stores in the township market have completed the opening of 1,500 stores. The two platforms of online Suning and Suning Tmall flagship stores are seated on more than 600 million online shopping users, and Suning’s dominant position in the field of home appliances is also widely recognized by users. A large number of users have accumulated a direct pull on sales scale. effect.
In addition, Suning and Alibaba joint procurement, the establishment of C2B reverse-driven supply chain management capabilities, will provide brands from the brand promotion, joint marketing, joint marketing, logistics common, common channels and other aspects of integration Supply chain transformation. For the small and medium-sized platform business, we have launched an empowerment program and opened up a series of Internet retail resources such as commodities, finance, marketing, logistics and distribution, and after-sales services to help retailers simplify their operating chain, reduce capital costs, and allow platform businesses to have greater capabilities and Power to operate their customers more meticulously. For consumers, Suning will use its more new products and competitive prices to make personalized product customizations to enhance the value-added experience.
Tens of thousands of people rushed to grab the color TV and fired 818 to promote the first shot
Wuxi Suning kicked off the “Colorful TV†event from July 29th to July 31st, and started the first shot of the Suning 818 Festival of Fever. At that time, it will join forces with many mainstream brand manufacturers to focus on 60-inch and larger screen products. One 65-inch 4K smart TV fell below 4,000 yuan, with an absolute price advantage to meet the new living room needs. And through pre-existing 10 yuan to get 100 yuan cash coupons, buy a big screen TV will send no leaf fan, color TV replacement subsidies 10%, buy color TV to send PPTV members and a series of major promotional activities to fully reward the consumer in Xicheng .
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. click to download
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