The size of the Chinese smartphone market: According to research data from AiMedia Consulting, the sales volume of the Chinese smartphone market in 2011Q4 reached 22.83 million units, a year-on-year increase of 79.6% and a month-on-month increase of 16.8%. %.
2011Q1-Q4 China smartphone market sales volume comparison status.
2009-2011 Q4 China smartphone market sales volume comparison status.
With the substantial increase in the market share of smart phones and the gradual emergence of competitive advantages, manufacturers of various brands have increased their advantages in the field of smart phones. In addition, there are six major factors influencing the promotion of smartphones in terms of market demand, namely the brand of mobile phones, operating systems, prices, 3G standards, market acceptance of mobile phone applications and distribution channels.
· China's smartphone market: The price trend of smartphones tends to thousands of yuan.
Data show that in the 2011Q4 China smartphone market, low-priced smartphones have an absolute advantage in sales share, of which mobile phones below 1,500 yuan account for 40.9%, and mobile phones with 1500-2000 yuan account for 26.1%.
· China's smartphone market: Symbian's smartphone market share continues to decline.
According to data, Symbian accounted for 32.3% of the mainstream operating systems in the Chinese smartphone market in 2011Q4, Android soared to 47.3%, and iOS accounted for 11.7%.
· China's smartphone market: Nokia smartphones still rank first in China's smartphone market.
Statistics show that in the 2011Q4 Chinese smartphone market, Nokia, Samsung, and Apple accounted for 32.9%, 17.3%, and 11.7%, respectively.
· China's smartphone market: users have more than half of their attention to Android phones.
Data show that in 2011Q4, Chinese smartphone market users paid attention to the operating system, Android accounted for 56.3%, iOS and Symbian accounted for 22.6% and 15.6% respectively.
· China's smartphone market: users' attention to smartphones such as HTC, Samsung, and Apple has increased.
According to data, users in the Chinese smartphone market in 2011Q4 mainly focused on Samsung, Nokia, Apple, HTC, etc., and their proportions were 20.9%, 18.3%, 17.1%, and 14.5%, respectively.
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