Heat pump water heater market warm up to promote industrial development

The tilt of the country’s policies and the promotion of energy conservation and consumption reduction by the entire society have brought about opportunities for the development of air source heat pump water heater brands. The heat pump market slowly warmed up, driving the development of the heat pump industry.

With the development of the heat pump market, people have more direct requirements on the heat pump water heater brand. However, in the rapid development of the heat pump water heater market, some discordant notes have also appeared. Due to the non-standard operation of some heat pump water heater distributors, some eager to achieve success to some extent hindered the healthy development of the heat pump water heater market. At the same time, due to the high cost of heat pump water heater products and the relatively complex heating methods, it also sets up obstacles for people to accept heat pump water heater products. How to formulate targeted heat pump water heater marketing strategies and strategies according to the characteristics of the heat pump water heater market, scientifically and rationally cultivating this highly potential market for heat pump water heaters? The author believes that target consumption should be fixed and the concept promotion should be emphasized.

Heat pump water heaters are expensive and complex. These product characteristics determine that the product must accurately find its own target consumer group in the early promotion, so as to maximize the input-output ratio. In view of the current status of the development of the heat pump industry, it cannot be eager to bloom over a short period of time and achieve high sales. Heat pump water heater is the most high-end product of water heater, and the product price is relatively high. Considering people's acceptance of new things, it determines that the current market positioning of heat pump water heater products can only be in a relatively good economy, culture and awareness of the first and second markets. It will take some time for the development of the 34 markets.

Focus on brand building, coordinate and perfect product line
The number of domestic heat pump water heater companies is nearly 100, but they are mostly unknown. The reason is that there are many practical companies, but the brand awareness is not enough. The heat pump water heater industry is in a state of tepidness and urgently needs a leading company to come out and drive the rapid development of the heat pump water heater industry. At present, some heat pump water heater companies have gradually realized the importance of the brand and began to build their own brand of heat pump water heaters.

The author believes that each heat pump company in the early stages of growth will have a lot of features. As a company, they often want to pass all these characteristics or advantages to the customer base. However, brands in this period tend to have some instability, long-term large-scale propaganda, will give the audience a brand image instability. Therefore, in brand marketing, we must determine the core content of the dissemination.

For the heat pump water heater in the choice of marketing channels, although it is still not very clear, but through many practices that: At present, solar energy companies use solar energy sales channels to do heat pump water heater products are not ideal. The heat pump water heaters and bathroom products will not produce contradictions. The cooperation between heat pump water heater distributors and bathroom product distributors can improve the product line and achieve synergistic marketing results.

Regulatory Engineering Market Doing Well Season Marketing

Many heat pump water heater distributors have realized that only a standard operation can safeguard their own interests. In recent years, bidding in the engineering market is gradually becoming mature and standardized.

The focus of marketing is to realize that the engineering market and the civil market are walking on two legs. At present, due to the "hot water civilization" consumer awareness has not yet really formed, people do not fully understand the heat pump water heater, and the heat pump water heater's competitive advantage in high-capacity high-end products, promotion is also more difficult, and for corporate funds, after sales Other requirements are relatively high, so the development of the civilian market is lagging behind. However, the use efficiency of engineering machines is relatively high, the long-term use of energy-saving effects is obvious, and corporate profits are also high, leading to the emergence of heavy engineering, light and civilian marketing ideas throughout the industry. Therefore, the civilian pump market for heat pump water heaters needs to be “picked up” to allow the engineering market to be standardized.

Strengthen after-sales service and enhance management functions

The installation of general water heaters is performed by the installation team of the factory or the agent, and the service of the heat pump water heater is higher than that of other ordinary water heaters. Ordinary water heaters are small in size, light in weight, and can be installed with only a hose connection. Some manufacturers also use stickers to mark the size of mounting holes. Generally, the time for installing an ordinary water heater is very short. The heat pump water heater is larger and heavier, has higher technical requirements, more time-consuming and laborious, and has to check for leaks after installation. Therefore, the pre-sale service, sales installation, and after-sales service of heat pump water heaters are strengthened. One cannot.

Heat pump water heater enterprise after-sales service management must be in place, heat pump water heater product production process is not a problem is the primary, after sales must ensure that in the transport links, installation and use, etc. no problem. To manage and train the heat pump water heater dealer team. Heat pump water heater products have very high requirements for installation. Heat pump water heater business personnel must also be able to assist heat pump water heater distributors to complete the installation training smoothly and have good hands-on capabilities.