With the changes in the market, the marketing link of the digital building intercom industry will become more and more simple, and the distance between product suppliers and terminal real estate users will become closer and closer; on the one hand, more production enterprises will sink and the final real estate users will be “zeroâ€. From the contact, actively sell their products and solutions to the terminal; on the other hand, the real estate users have already improved their professional level to a certain extent, they will actively find the most suitable equipment supplier according to the functional requirements of their own projects. . Let's take a look at the purchase and breakout!
Digital video intercom purchase
1. Imported brands are not necessarily better than domestic brands.
The size of China's residential quarters is small, hundreds of households, and there are thousands of households, mainly in buildings. This is unimaginable in Western countries with relatively small population density. Therefore, the capacity of intercom systems in foreign countries is far less than domestic. . In fact, if only from the perspective of digital intercom technology and quality, some domestic brands have already reached or even surpassed imported brands, and in some respects have greater advantages than imported brands. Therefore, do not fall into the import brand must be better than the domestic brand misunderstanding.
2. Identify if it is really a digital product
For the moment, digital video intercom is in an accelerated period of development, both in the market and in technology, and is increasingly becoming an important part of the digital home. It must have three major elements: video compression, voice processing, and network transmission. All audio and video signals must be digitally encoded and compressed for transmission over the network. Therefore, when purchasing a product, we have to see if the product has an RJ45 interface and see if the intermediate networking device is universal. In general, these networked intermediate devices can be purchased directly from the market. If they can only be purchased from the intercom system supplier, it is certainly not a true digital product. The real digital products are standard and universal.
3, product process design
Since the intercom system has been integrated into our lives, we use it every day. Therefore, the style of the product's craft appearance must be close to the home style. In order to give customers a good first impression, the intercom system products must also have a beautiful appearance. Generally, there are strong manufacturers. For the same series of products, there will be a variety of color styles and structural design styles. The choice of materials is also divided into high, medium and low grades. More importantly, the design concept and user-friendly operation design will make users feel very intimate.
4, waterproof tamper, anti-destruction
The door machine of the intercom system not only requires an exquisite appearance, but also requires a good material. The door machine is facing the possibility of being destroyed at any time. Therefore, the material used must have certain impact resistance to prevent burglars from being vandalized. In addition, in terms of product design, there must also be a good tamper-proof design to prevent thieves and other murderers from easily stealing them. In the structural design of the product and the surface treatment of the material, the problem of waterproofing must be considered to avoid affecting the operation of the entire system.
5, system function and integration
In addition to functions such as video intercom and remote unlocking, digital video intercom products can also realize remote video surveillance, variable alarm, access control system, three-meter copy, information release, smart home control, Internet access and video on demand. Value-added services such as mobile phone linkage. Therefore, in the product demonstration, it is necessary to detect whether these functions are available to meet the functional requirements of the residential area. To meet the scale of existing community development, the system must be very powerful.
6, performance indicators and field testing
The main function of the digital intercom system is still intercom. Therefore, the call sound must be investigated to check the performance indicators such as audio signal-to-noise ratio, distortion and frequency response. At the same time, it is necessary to examine the circuit board process and test the electrical specifications of the product, such as current and voltage power.
How to break through digital video intercom
At present, with the increasing price of TCP/IP all-digital building video intercom products, the profit margin is limited, and the competition among enterprises is still intensifying.
Faced with such a severe market environment, enterprises should carry out strategic layout, innovative development mode, rational allocation of product structure, and improve the three core competitiveness of enterprise technology, products and services, and specifically break through the following aspects.
First, reasonable control of costs. “Open source and thrifty†is a must-have for companies in times of economic downturn. For all-digital building intercom companies, they should adjust their business structure, compress or cut down businesses with lower profitability to focus resources on cash flow (generally Most of the products in maturity are cash flow products).
Second, strictly control product quality and design to ensure market competitiveness. In addition to maintaining its cutting-edge technology, all-digital building video intercom companies should accelerate the development of new products, increase the added value of products and technology, and win their own market with personalized products and 100% service; People's living standards and appreciation of the taste, people began to pay attention to the design of the building intercom products, so the design has been one of the important indicators considered by users when purchasing, the design must be balanced with humanity, convenience and fashion, etc. Several aspects.
Third, innovative business models. Under the multiple attacks of the global economic environment, reduced external demand, and rising labor costs, TCP/IP all-digital building video intercom companies can only get out of the "winter" with an innovative business model. The new business model is diverse, innovating or reorganizing resources and modules in the original field to create new demands, new consumer groups and new consumer content. For example, if the "embedded" business model is applied, the company will no longer stand alone, the company's business and customer business will be embedded with each other, and the company will be customers with each other, achieving the symbiotic status of "you have me, I have you".
Fourth, improve the marketing system. A wide-ranging sales and service network is a key factor in the development of enterprises. At present, some enterprises have begun to implement the strategy of “focusing on domestic and international markets†and using large customer management to achieve win-win between companies, customers, national engineers and agents. .
Fifth, take a different approach and cooperate with real estate developers in cross-border strategy. Real estate strategic cooperation is a strong and strong form of cross-border cooperation. Real estate developers through the supplier qualification survey, product selection, factory strength inspection, bidding comparison and other aspects of the layer screening, ultimately preferred product stability, beautiful appearance, Enterprises with appropriate prices, strong manufacturing capabilities and good service reputation are their product suppliers.
Although today's macro environment has not brought surprises to the TCP/IP all-digital building video intercom industry, enterprises can still rise in adversity. Even today, the market for all-digital intercom products is just open, but there are still root lines. Always connected to the digital building intercom industry and the times, so that it will not stagnate at any time because of the "cold encounter."
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