Home air conditioner first watch TV

According to the latest "China's air-conditioning industry consumer research report" (hereinafter referred to as the "Report"), in 2012, household air-conditioning consumer concern increased by 14.3%. For the first time, it surpassed television and became the most popular home appliance category.

Air conditioners are popular later than TVs, refrigerators and washing machines. However, with the vigorous development of the market in recent years, air-conditioning has gradually become one of the essential household appliances in the home. According to the "Report", the function of air-conditioning products has now become diversified from a single point, and consumer demand is more detailed and specific than ever.

For today's consumers, the influence of price on the purchase is weakening. In contrast, it is more stringent requirements for brand reputation and functional quality. In conclusion, current consumers prefer air-conditioner products with good user reputation, complete functional quality and perfect after-sales service.

According to the latest statistics from the China Statistical Information Service Center (National Bureau of Statistics Social Opinion Survey Center) Public Opinion Monitoring Platform and Baidu Directional Retrieval, the monthly average daily attention index of air-conditioning consumers has increased significantly to reach 1040, an increase of 8% from the previous month due to the impact of winter heating. . At the same time, the "Report" shows that large-scale heating, quick-heating functions, and energy conservation have become consumers' latest concerns. Many consumers said that during this season, air-conditioning needs to be able to meet the family's heating needs, so the rapid heating function is clearly the first place.