The global lighting industry is undergoing an innovative change from traditional lighting to LED lighting. The pioneers of the "high-end strategy" of the LED industry will hope to take the lead and win the opportunity again.
The reporter recently observed the commercial brand innovation case of Philips Lighting, from its deep understanding based on consumers and market formats and based on the characteristics of China's commercial market, through a series of fashionable smart, green and energy-saving LED commercial lighting innovation technology and design, in China. While consumers create a pleasant shopping experience, they also bring considerable economic returns to the owners. Its far-reaching influence is that lighting has evolved into a marketing tool for shopping mall innovation, which has shaped an innovative brand image system, opened up innovative business operation management ideas, and brought potential blue oceans to the development of traditional Chinese retail business. Strategic space.
Create an experience to promote sales marketing success
Faced with fierce commercial competition, retail owners are constantly breaking through the original single sales form and unified sales storefront system, in order to create a diverse shopping environment for consumers and stimulate consumers' emotional response. According to brand creative master Martin Lindstore, “83% of the purchases come from visionâ€, and the reasonable design of the lighting can greatly enhance the customer's preference for the brand and the desire to buy.
A study from Philips Lighting in the Netherlands shows that because LEDs can achieve different lighting colors, the proper layout of different colors in the store can increase sales by 2% to 5%; the experiment also found that bright and cool colors The lighting allows consumers to spend an additional 1.93% on the purchase of the product; if the lighting is warmed up, the number can reach 5.5%, and consumers can stay 8% longer in bright and warmer lighting environments.
“The future commercial retail space will pay more attention to creating a comfortable and enjoyable full-time consumer experience for consumers. Philips Lighting helps designers achieve various lighting effects through leading commercial lighting systems and intelligent control systems, providing consumers with high Quality consumer experience.†Yao Mengming, director of lighting design at Philips, pointed out.
Referring to the practical application of lighting design, the luxury giant Prada's application of lighting can be called a classic. According to reports, the Prada store's 500-square-meter façade is filled with thousands of LED bulbs that emit bright and even colors in the night, and can change colors in just a few seconds. When the customer steps into the shop, the soft lighting in the store suddenly makes people feel calm and happy. In the compartment where the items are placed, several small LED lights are illuminated from different angles on handbags or shoes worth tens of thousands of yuan. The color is realistic and the texture can be displayed in a way that makes consumers feel value for money. Compared with Prada's high-end brand positioning and high-quality product quality, Zara, C&A, Me&City and other clothing brands hope to enhance the quality of the products through lighting. Philips conducted a survey among different customers in Europe and the United States and found that the reproduction of the quality of the business is an important parameter for commercial lighting.
Philips' new "PureDetail" combines advanced LED optical technology with unique high-quality optical components. The precisely fine-tuned beam perfectly displays the material and texture, ensuring that every detail is guaranteed. The customer has a correct and good visual sensory perception of the product, and buys the favorite product in a pleasant mood.
Green energy-saving LED lighting fine-grained gain retailer
According to a professional internal study by Philips, in the retail industry, 50% of energy costs are related to lighting, and high-energy lighting accounts for 70% of energy costs. Therefore, investment adjustments in lighting have become an effective means of reducing business operating costs. The LED lighting system has advantages in all aspects: low maintenance costs, long service life, and low heat generation, which indirectly reduce the use of air conditioners, thereby saving more power.
How to improve the energy and efficiency of lighting products, with exquisite and ingenious design, coupled with the cost controllability brought by the rapid installation to the entire construction cycle, is undoubtedly the achievement of rapid and efficient high-quality lighting for retail owners, and then numerous A strategy that stands out among competitors.
The Philips Global Lighting R&D Center has tailored a range of innovative LED lighting solutions for China's commercial lighting sector, providing a way to create a commercial space while maximizing cost savings.
According to reports, like the Philips Dynalite and Teletrol series, lighting is only needed when needed, so that energy consumption is at a minimum. This clever design does not affect the consumer's shopping experience and reduces costs. This integrated technology allows you to build all the platforms for your customer's activities with just one lighting system. At least 20% reduction in energy consumption when centrally controlling the lighting system.
Personalized and fast customized service has made Philips Lighting win the favor of domestic retail giant New World Department Store. In the New World Department Store LED lighting renovation project, Philips has achieved tens of thousands of LED lights with stable and consistent illumination, simple and modern LED downlights, and advanced modules not only ensure high-quality illumination and color consistency. The energy saving rate is more than 30%. Not only will each store in the New World save hundreds of thousands of dollars per year in electricity bills, but also enhance the overall competitiveness of New World Department Store. In 2012, New World Department Store announced the completion of the lighting renovation of its 18 malls in public areas, all using LED lighting instead of traditional lighting.
Practice innovative business models to boost Chinese business
How to use a wealth of project experience and reliable technology and service to ensure a win-win situation with partners? The answer can be found in the cooperation of the New World Department Store project transformation. It is reported that in the process of project cooperation, Philips innovatively introduced the financing model of EMC contract energy management, which formed a “three wins†situation between Philips, financing parties and owners, effectively eliminating the owners' concerns about the cost and effect of the transformation. The participation of the financing party can save the initial investment of 4 million to 5 million LED lighting for the shopping mall, and realize the return with the annual electricity cost saved. EMC is a new market-based energy-saving mechanism. The core is an energy-saving business method that pays for the full cost of energy-saving project transformation with reduced energy costs. The future development space is very huge. The particularity of EMC is that it sells not only products or technologies, but more importantly, EMC provides customers with comprehensive energy-saving services. It has the advantages of achieving zero risk for customers, zero customer input, and high energy efficiency.
“Our cooperation with Philips Lighting has fully realized the original idea. Not only does it save electricity every year, but LED technology and pleasant lighting effects also attract more customers and merchants to enter.†New World Department Store executives It is quite certain when talking about this innovative cooperation model.
“The retail industry has reached a consensus at the moment of transformation,†said Gu Guojian, a professor at Shanghai Business School. Where is the sunny road of China's retail industry, to the left or to the right, we cannot predict the future. But no matter how the consumption environment changes, as the economist Lang Xianping said, “There is no sunset industry, only the sunset thinking.†We are all looking for the answer to the question – constantly inspiring the new engine of retail growth, and this can It is achieved through innovative lighting marketing and management models.
In this regard, Philips has not only reached the forefront of the market in terms of innovative lighting technology and design. What is more valuable is that its thinking on commercial lighting applications has been integrated into marketing and management thinking, reaching an unprecedented height. The lighting industry and the traditional Chinese retail industry are just as bright as the sun.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
The reporter recently observed the commercial brand innovation case of Philips Lighting, from its deep understanding based on consumers and market formats and based on the characteristics of China's commercial market, through a series of fashionable smart, green and energy-saving LED commercial lighting innovation technology and design, in China. While consumers create a pleasant shopping experience, they also bring considerable economic returns to the owners. Its far-reaching influence is that lighting has evolved into a marketing tool for shopping mall innovation, which has shaped an innovative brand image system, opened up innovative business operation management ideas, and brought potential blue oceans to the development of traditional Chinese retail business. Strategic space.
Create an experience to promote sales marketing success
Faced with fierce commercial competition, retail owners are constantly breaking through the original single sales form and unified sales storefront system, in order to create a diverse shopping environment for consumers and stimulate consumers' emotional response. According to brand creative master Martin Lindstore, “83% of the purchases come from visionâ€, and the reasonable design of the lighting can greatly enhance the customer's preference for the brand and the desire to buy.
A study from Philips Lighting in the Netherlands shows that because LEDs can achieve different lighting colors, the proper layout of different colors in the store can increase sales by 2% to 5%; the experiment also found that bright and cool colors The lighting allows consumers to spend an additional 1.93% on the purchase of the product; if the lighting is warmed up, the number can reach 5.5%, and consumers can stay 8% longer in bright and warmer lighting environments.
“The future commercial retail space will pay more attention to creating a comfortable and enjoyable full-time consumer experience for consumers. Philips Lighting helps designers achieve various lighting effects through leading commercial lighting systems and intelligent control systems, providing consumers with high Quality consumer experience.†Yao Mengming, director of lighting design at Philips, pointed out.
Referring to the practical application of lighting design, the luxury giant Prada's application of lighting can be called a classic. According to reports, the Prada store's 500-square-meter façade is filled with thousands of LED bulbs that emit bright and even colors in the night, and can change colors in just a few seconds. When the customer steps into the shop, the soft lighting in the store suddenly makes people feel calm and happy. In the compartment where the items are placed, several small LED lights are illuminated from different angles on handbags or shoes worth tens of thousands of yuan. The color is realistic and the texture can be displayed in a way that makes consumers feel value for money. Compared with Prada's high-end brand positioning and high-quality product quality, Zara, C&A, Me&City and other clothing brands hope to enhance the quality of the products through lighting. Philips conducted a survey among different customers in Europe and the United States and found that the reproduction of the quality of the business is an important parameter for commercial lighting.
Philips' new "PureDetail" combines advanced LED optical technology with unique high-quality optical components. The precisely fine-tuned beam perfectly displays the material and texture, ensuring that every detail is guaranteed. The customer has a correct and good visual sensory perception of the product, and buys the favorite product in a pleasant mood.
Green energy-saving LED lighting fine-grained gain retailer
According to a professional internal study by Philips, in the retail industry, 50% of energy costs are related to lighting, and high-energy lighting accounts for 70% of energy costs. Therefore, investment adjustments in lighting have become an effective means of reducing business operating costs. The LED lighting system has advantages in all aspects: low maintenance costs, long service life, and low heat generation, which indirectly reduce the use of air conditioners, thereby saving more power.
How to improve the energy and efficiency of lighting products, with exquisite and ingenious design, coupled with the cost controllability brought by the rapid installation to the entire construction cycle, is undoubtedly the achievement of rapid and efficient high-quality lighting for retail owners, and then numerous A strategy that stands out among competitors.
The Philips Global Lighting R&D Center has tailored a range of innovative LED lighting solutions for China's commercial lighting sector, providing a way to create a commercial space while maximizing cost savings.
According to reports, like the Philips Dynalite and Teletrol series, lighting is only needed when needed, so that energy consumption is at a minimum. This clever design does not affect the consumer's shopping experience and reduces costs. This integrated technology allows you to build all the platforms for your customer's activities with just one lighting system. At least 20% reduction in energy consumption when centrally controlling the lighting system.
Personalized and fast customized service has made Philips Lighting win the favor of domestic retail giant New World Department Store. In the New World Department Store LED lighting renovation project, Philips has achieved tens of thousands of LED lights with stable and consistent illumination, simple and modern LED downlights, and advanced modules not only ensure high-quality illumination and color consistency. The energy saving rate is more than 30%. Not only will each store in the New World save hundreds of thousands of dollars per year in electricity bills, but also enhance the overall competitiveness of New World Department Store. In 2012, New World Department Store announced the completion of the lighting renovation of its 18 malls in public areas, all using LED lighting instead of traditional lighting.
Practice innovative business models to boost Chinese business
How to use a wealth of project experience and reliable technology and service to ensure a win-win situation with partners? The answer can be found in the cooperation of the New World Department Store project transformation. It is reported that in the process of project cooperation, Philips innovatively introduced the financing model of EMC contract energy management, which formed a “three wins†situation between Philips, financing parties and owners, effectively eliminating the owners' concerns about the cost and effect of the transformation. The participation of the financing party can save the initial investment of 4 million to 5 million LED lighting for the shopping mall, and realize the return with the annual electricity cost saved. EMC is a new market-based energy-saving mechanism. The core is an energy-saving business method that pays for the full cost of energy-saving project transformation with reduced energy costs. The future development space is very huge. The particularity of EMC is that it sells not only products or technologies, but more importantly, EMC provides customers with comprehensive energy-saving services. It has the advantages of achieving zero risk for customers, zero customer input, and high energy efficiency.
“Our cooperation with Philips Lighting has fully realized the original idea. Not only does it save electricity every year, but LED technology and pleasant lighting effects also attract more customers and merchants to enter.†New World Department Store executives It is quite certain when talking about this innovative cooperation model.
“The retail industry has reached a consensus at the moment of transformation,†said Gu Guojian, a professor at Shanghai Business School. Where is the sunny road of China's retail industry, to the left or to the right, we cannot predict the future. But no matter how the consumption environment changes, as the economist Lang Xianping said, “There is no sunset industry, only the sunset thinking.†We are all looking for the answer to the question – constantly inspiring the new engine of retail growth, and this can It is achieved through innovative lighting marketing and management models.
In this regard, Philips has not only reached the forefront of the market in terms of innovative lighting technology and design. What is more valuable is that its thinking on commercial lighting applications has been integrated into marketing and management thinking, reaching an unprecedented height. The lighting industry and the traditional Chinese retail industry are just as bright as the sun.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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