Mobile transformation reduces mobile chip device prices
Intel’s new CEO, Brian Krzanich, revealed to the media at the end of 2013 that the company will adopt a series of strategic measures to accelerate the transition to mobile and emerging markets, and more “practical†The action will also help to make tablet devices using Intel chips fall below the $100 level as soon as possible.
Kozianik said it would allow any company that wants to use Intel's manufacturing business to use its services. This is different from Intel's former CEO Paul Otellini, who did not allow its advanced manufacturing technology to be used directly on competitor products. Intel is still working on the development of PC processors based on the x86 architecture, but at the same time the resistance to the production of ARM architecture chips for competitors has now gradually decreased within the enterprise.
Intel's share of the tablet market will increase significantly in 2014, as the company will have a large number of new products on the market, and the price is lower, while performance and energy performance are more prominent. Koziannik expects Intel's chip shipments in the tablet market next year to reach 40 million.
In order to narrow the gap with rivals such as Qualcomm in the field of mobile wireless chips, Koziannik revealed that Intel will take unconventional measures to take one of its chip divisions (formerly Infineon) and the past ARM processor technology to Intel. Technology replacement and put into use.
Recruit talents to hire Qualcomm executives to strengthen mobile chip business
In August this year, it was reported that Intel had hired its rival Qualcomm executive Amir Faintuch to strengthen its mobile and connected equipment business. For Intel, it is rare to hire executives from major competitors. The chip giant is known in Silicon Valley for its “isolated†culture. Industry insiders pointed out that Intel's hiring of Faintuch reflects the company's urgent desire to improve its mobile chip business.
Intel faces a downside in PC sales and slow progress on mobile chips, while Qualcomm's smartphone chips dominate the industry. In addition to having excellent network technology capabilities, Muroy said that Faintuch will also bring to Intel the experience of designing "system on a chip." Muroi said: "We want to improve the success rate of the system on the chip. We have made good progress in this area, but there is still more work to be done. Amir has extensive management experience and his work experience is also very attractive. people."
Since becoming Intel's CEO in 2013, Brian Krzanich has made several changes to the company to respond to the decline in PC sales, including opening it to other chip makers willing to pay. Cutting-edge factories, etc. In May of this year, Intel and China's on-chip system specialist Ruixin Microelectronics reached an agreement to produce chips for low-cost tablets based on Google's Android operating system.
Buried research and development mobile phone strategy bet SoFIA integrated chip
In 2014, under the strong tone of weakening mobile phones to emphasize the tablet, Intel's action on mobile phone chips is actually in the face of research and development. At the IDF conference held in April this year, Intel announced the launch of a mobile phone integrated chip called SoFIA. The SoFIA integrated chip will integrate the CPU and communication module, the 3G version will be launched in the second half of this year, and the 4G version will be launched in the first quarter of 2015.
The insiders pointed out that compared with the ARM processor, the power consumption and compatibility are not the problem. The biggest problem is the integration degree, and the integration degree will directly affect the price of the terminal product. Because Intel architecture does not currently have integrated chips, it has to purchase additional components such as communication chips, and the increase in the material procurement list will lead to increased costs and increased complexity. In other words, the introduction of SoFIA integrated chips will solve the last gap between Intel processors and ARM processors. For Intel, the magic weapon to regroup the mobile phone chip is SoFIA.
It is worth noting that the R&D department of the SoFIA chip was the Infineon communications department acquired that year. Betting on the SoFIA chip is a very good strategy, however, the biggest problem is time. Intel will launch the 3G version of the SoFIA chip in the second half of this year and the 4G version in the first quarter of next year. This progress is at least a year later than the competition. As the largest 4G market in China, China has begun to enter the outbreak of 4G mobile phones, and the market will not wait for Intel.
Mobile phones and tablets are equally focused on the development of the Internet of Things.
2014 is Intel's tablet year. In the middle of the year of the tablet, the mobile strategy of 2015 has begun to show. With the shipment of SoFIA, Intel hopes to regroup in the mobile phone market in 2015. At the same time, in 2014, Intel placed great emphasis on the tablet, which is closely related to Intel's overall strategic roadmap; but by 2015, it will enter the same pattern of mobile phones and tablets. Chen Rongkun said, "In the mobile field, as long as it is the field that Qualcomm enters, Intel will enter."
According to Intel CEO Zhan Ruini, from cloud computing infrastructure to the Internet of Things, from personal and mobile computing to wearable technology, innovation opportunities are everywhere, and Intel's vision is to provide a full range of computing experience for all types of devices. At present, Intel has used the Internet of Things as its financial revenue department in parallel with PCs.
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