With the continuous improvement of the consumption power and consumption concept of the younger class, the Mercedes-Benz in the early years is not the once-unreachable three-pointed star. In 2016, Mercedes-Benz regained the sales of luxury cars with its various younger models. The champion position, and continued to have a strong momentum this year, stable in the first quarter luxury brand sales throne, which entry-level models for Mercedes-Benz sales contribution is undoubtedly the biggest.
Also as the entry-level SUV model of Mercedes-Benz, Mercedes-Benz GLA has been receiving much attention since its inception in 2015, and has also contributed a lot to the sales of Mercedes-Benz, but in the face of the new advantages of BMW X1 and the price advantage of Audi Q3 and many second-line luxury brands. Under the competitive pressure of the entry-level SUV, the Mercedes-Benz GLA, which has been on the market for more than three years, is indeed somewhat competitive. However, the mid-term change of the Mercedes-Benz GLA has come to us, and the new car has made minor adjustments in appearance, interior and details. So what is the advantage of the Mercedes-Benz GLA after the mid-term change? Is it possible to win the sales of China's luxury car market in 2017, we may wish to look down~
This time, my uncle got a zircon-reflected 2017 GLA 260 4MATIC sporty model. Let's take a look at whether this all-in-one top model can once again pick up the heavyweight entry-level SUV of the Mercedes-Benz, with the BMW X1 and Audi. Q3 is a three-legged leader.
It is not realistic to want a big change as a mid-term remodeling model, so the 2017 GLA is mainly adjusted in terms of appearance and interior.
In appearance, the new GLA adopts a hollow-shaped blade-shaped double-wing heat-dissipating grille, which makes the overall visual experience more taste of the big brother GLC. The new bumper style gives this new car a stronger visual impact, and the masculine front face shape Let the audience no longer be more inclined to female consumers.
Previously, the old bi-xenon headlights were replaced by all the standard LED headlights, and the illumination color temperature was closer to daylight, which can effectively reduce eye fatigue caused by night driving. The seemingly small change is still very human.
The biggest change in the rear part of the car is the addition of vents on both sides of the bumper. Although it is only decorative, it adds some attention to the original monotonous rear.
In addition, the 2017 GLA taillights are also upgraded to LED light sources. The starry brake lights are the same as the new Mercedes-Benz E-Class, and it looks better than the older models.
In addition to the entry model, the 2017 GLA also offers a variety of 19-inch optional rims. In the picture, this is the exclusive model for the top sports version. This Mercedes-Benz is somewhat lazy and continues the 2016 model on the rim shape. The five star-shaped rims in the sports version only use a two-color collocation to enhance the sporty taste again.
After reading the small changes in appearance, we got into the car. The new GLA's central control style has not changed, but the latest steering wheel style of Mercedes-Benz is adopted, and the new racing instrument panel also adds a lot of color to the interior of the new GLA. It is also worth mentioning that the 2017 model comes standard with 8 Inch floating display, in order to meet the diverse needs of domestic consumers, this new car system can support Apple CarPlay and Baidu Carlife, to meet the support of IOS and Android dual system.
In terms of interior color matching, Mercedes-Benz also offers the ARTICO leather interior with a beige/black two-tone stitching for the new GLA in the Chinese market, which reflects the warmth of the sport.
In addition to the fine adjustment of the exterior of the exterior, the new GLA is still very sincere in terms of configuration - the entire system comes standard with active brakes, front and rear parking radar, automatic parking, engine start and stop, automatic parking, multi-function leather steering wheel, Seat memory, automatic headlights, central control large screen, car Bluetooth phone, etc., can finally match the new BMW X1 in configuration.
In general, the Mercedes-Benz GLA that ushered in the mid-term change is still strengthening its own value design and security configuration. Through the listing of Shenzhen and the promotion of several auto shows, Mercedes-Benz has injected more GLA into this time. "Emotional attributes", let young consumers start from the "naturally fearless" attitude and lifestyle, thus deepening the recognition of Mercedes-Benz GLA to promote the purchase decision. It must be said that it is facing two core competing products. The new marketing ideas adopted under the pressure.
In today's luxury brand compact SUV segment, the BMW X1, which is dominated by large space and high configuration in sales data, is clearly more popular with most consumers, but with the upgrade of young people in the luxury brand entry-level models On the other hand, it is more diversified than the older generation's 70s and 80s. Although the large space is a big selling point for the mainstream models of the domestic auto market, it is not the only choice for young people to buy a car. Therefore, after the double upgrade of the value and configuration, the new GLA obviously has the same strength as the BMW X1. The new GLA three-point luxury brand compact SUV is also natural.
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