The 2018 World Cup in Russia, where fans around the world are waiting, will soon announce all the teams. Although the Chinese football fans' World Cup dreams had to be postponed again, the grand plans of China's color TV industry are slowly unfolding at this World Cup.
At the 122nd Canton Fair, which ended not long ago, Hisense displayed for the first time a customized version of the Russian World Cup TV. This ULED TV with official software such as the World Cup official application and a button on the remote control with “One-Touch Direct World Cup†mode is planned to be on sale around the world in April next year.
The standard action of the “World Cup Customs†official sponsor of the World Cup is the first time for the Chinese color TV industry.
"On the one hand, because we have previously sponsored the European Cup, we have achieved success and industry reputation; on the other hand, because Hisense and FIFA have technical cooperation projects on TV display. The combination of both has allowed us to qualify as a sponsor. Advantages.†Huang Xiaojian, deputy general manager of Hisense International Marketing Co., Ltd., told reporters.
According to industry analysis, the reason why Chinese color TV companies value overseas markets so much is because the domestic market has experienced a major recession.
After fierce development last year, this year's color TV market entered a trough from the climax, the industry development is not optimistic. The "2017 China TV Market Summary Report for the Third Quarter of 2017" released by Ovid Cloud on October 25 shows that in the third quarter of 2017, the retail volume of the TV market was 10.41 million units, down 12.9% year-on-year; the sales area was 6.89 million square meters. The year-on-year decrease was 7.3%. Obviously, the color TV domestic market is experiencing the worst third quarter in history.
Industry insiders believe that the sluggish demand in the TV market is caused by a variety of factors: On the one hand, the cost of color TVs has risen sharply, leaving many buyers with a willingness to take a wait-and-see attitude; on the other hand, young people watch TV under the pressure of life. Less and less, the time spent on fragmentation time to focus on small screens is increasing.
Although the domestic market conditions in the third quarter were relatively poor, for the fourth quarter of 2017, Ovey Cloud Network optimistically predicted that entering the fourth quarter, the TV market more favorable factors, retail sales is expected to usher in the reversal.
First, the decline in panel prices is the primary factor. Panel prices have declined across the board since June, and panel prices for key sizes in September were close to the same period last year. Among them, 32-inch HD, 43-inch FHD and 55-inch FHD, 55-inch UHD panel prices have been lower than the same period last year, is expected in the next three months, panel prices will continue to decline. The drop in panel prices has eased the cost pressure of the whole machine and provided more space for the promotion of the TV market in the fourth quarter.
Secondly, in the fourth quarter, there are four major promotion points: National Day, Double Eleven, Double Twelve and New Year's Day. Judging from the current market performance, the decline in the size of color TVs in October has slowed down, and its Chinese celebrations in the current week have risen in a contrarian fashion. Double 11 sales have already begun. 86% of the pre-sale products in color TV pre-sale products have reached the lowest price in the year. Ove Cloud Network predicts that on the first day of the double 11th, the color TV market will reach 1.92 million units, an increase of 13.6% year-on-year.
In order to compete for the double-eleven business opportunities, the major color TV companies invariably moved out of their “popular†products.
A few days ago, Changhong introduced the industry's first voice recognition artificial intelligence TV CHiQ (Qi-off) Q5K. According to Chen Keyu, Changhong's CHiQ TV product manager, Q5K can use voice to identify who is the owner, who is the guest, and respond to different people's instructions to make a correct response, just like Jarvis in Iron Man. At the same time, this artificial intelligence TV will also self-learning. As the accumulation of data, the voiceprint recognition model will automatically update, so as the user's use time increases, the recognition rate will become higher and higher, and the television will also become more and more. clever.
Prior to this, Haier launched the fourth-generation artificial intelligence TV jointly created with Alibaba. At present, Haier Ali's fourth-generation artificial intelligence television has the functions of "Thousand people and thousands of facets", voice control throughout the entire process, Internet of things big data, online learning and intelligent modules, which has enhanced the "intelligence" of television in all directions.
TCL aims at the high-end market and pushes the private cinema product X6 XESS. The X6 XESS private theater is a flagship product up to 85 inches in size, using the latest generation of quantum dot technology, the whole thickness of only 24.8mm.
The industry expects that in the fourth quarter, color TV companies will launch sprints, and the above four promotional nodes will naturally become battlefields for manufacturers to compete with each other. The downturn in the color TV market for a year may change.
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