[PConline News] Actually, Sanyo was acquired by Panasonic and Sanyo Electric was sold by Matsushita, its parent company, some time ago. This news was reported by various media. Really have to feel sorry, Sanyo such a good brand, until the final "dead" only caused so much media, people's attention. As for the reason for writing this article, because one of the most recent days when I was chatting with my colleagues, my colleagues said that Sanyo did not close down and I didn’t pay much attention to it. What I care about is what Sanyo Washing Machine just bought from my family.... ... Well, then we began to talk in-depth about: "Sanyo" brand something.
Part One: The Story of Sanyo Pink Colleagues
Although Sanyo, which has a history of more than 60 years, once had a smash hit, it was eventually acquired by Panasonic as a whole because of operational reasons. The sale of the Sanyo brand ended, but in fact, in the domestic market, Sanyo’s brand is still well-known, especially It's a good washing machine product. I don't believe you have a look at the story of a colleague with multiple Sanyo washing machines at home (the following article uses first-person statements).
Before buying a washing machine, I did not have much research on the technical parameters and brand history. The first position is to buy a washing machine, less than one thousand. However, for my own use, I definitely think that the more functions are better, the better the technology is. At first, they also fancy the American-made Haier's domestic big names. Ducklings, Little Swans, and Hisense have heard, but at least they are not so favorably branded and will not buy them. Only in the field of thousands of dollars, Sanyo is considered to be a relatively familiar "foreign" brand. At least what Sanyo battery is known for.
How many people know that Sanyo started from its "love wife"?
In this price range, Sanyo was able to win the main reason for Midea and Haier. I took a fancy for it to have an appointment function (model XQB60-M955N) with an LED display and reached a level of 6kg, and the other point was to have a level Energy consumption (old standards), computer-wide fuzzy control (old people are not afraid of difficult operation), and also is the appearance of work (to the actual comparison of the supermarket) is still quite good. On the contrary, most of Haier's or Midea's 900-dollars are 5.0kg. There is no appointment function, and the laundry program is relatively simple. It consumes a little power. Although, at that time, we knew that Sanyo washing machine was a domestic Rongshida in production, but at least we should feel that it would be required in terms of quality control, plus the warranty policy of other brands of washing machines is also very similar, so we chose Sanyo washing machine. .
The purchase process is relatively easy, all are Jingdong orders, directly sent to rural homes, have to admire Jingdong logistics in Guangdong Province, and home appliances can also be done the next day. However, Sanyo washing machine installation is not responsible for Jingdong. If you want to find a Sanyo customer service installation, it will be a customer service platform outsourcing multiple brands to operate, I feel more troublesome, and may produce some consumables, long-distance fees and so on. For me, this person with strong hands-on ability, the installation certainly does not need them, and one can do it alone. On one occasion, the position of the parent’s washing machine was leaking. I first got through the customer service phone on that side and said that I would collect far-distance transportation fees in excess of 20 km. Finally, I asked them to find a friend who was familiar with the situation to help repair it.
So far, the condition of the washing machine is very good, so it made the family have two Sanyo washing machines (parents that model a little lower, do not need to bring bookings and LED). On one occasion, I forgot to put the outlet pipe down. The washing machine will also display an error instead of directly spraying it everywhere. It feels very human. As for the development of the Sanyo brand, how will the warranty become? It is estimated that it will need to be edited and greatly answered by everyone.
Summary: The cause of Sanyo, like many Japanese brands, is that you are skilled in marketing, you may have good technology in an industry, leading the industry, but you have to really put these technologies to the ground and produce products to enter the market. Tens of thousands of households, that consumers can personally feel your technology leadership, superior quality, in order to form an effective word of mouth, this is the best marketing can not buy money, but unfortunately, Sanyo did not let the majority of consumers think Buy this step. However, there is still the "not afraid of death," the brain powder is like my colleagues, personally used, and feel Sanyo's good. Next, help my colleagues and the majority of Sanyo powder to answer the warranty issue.
The story of domestic Sanyo
In fact, as a Japanese company, Sanyo entered China very early. Sanyo Electric entered China from 1979 and is one of the first foreign companies to enter the Chinese market. Sanyo’s business in China is based on joint ventures, so consumers of Sanyo products should be Sanyo’s domestic joint venture company instead of Sanyo Electric. Sanyo Rongshida is one of the more familiar among consumers. Production of washing machines, microwave oven products. That's the focus of the following on this name there are two brands of companies.
Hefei Rongshida Sanyo Electric Co., Ltd. is a Sino-Japanese joint venture established by the former Rongshida Group Corporation and Japan’s Sanyo Electric Co., Ltd. It is located in the Hefei Hi-tech Industrial Development Zone and was officially put into production in November 1994. The company was put into production in July 2004. A shares of Shanghai Stock Exchange were officially listed. The company mainly produces and sells Sanyo washing machines and microwave ovens. Although Panasonic has already absorbed Sanyo's assets as a whole, there is no change in the use of the Sanyo brand in China. This is why we will see the Sanyo brand's home appliance sales in the Chinese market.
Because Hefei Sanyo’s trademark right to use the “Sanyo†brand has been renewed until December 31, 2016. Therefore, the author estimates that before this time, everyone will continue to see the washing machine microwave oven hanging from the Sanyo brand in the market. , After-sales service can continue to be resolved through Hefei Sanyo Rongshida after-sales service center.
Currently Hefei Sanyo Rongshida has changed its name to Whirlpool China
However, one thing I must mention here is that due to the US Whirlpool’s investment, now the shareholder of Hefei Sanyo Rongshida has no Sanyo or Sanyo’s parent company Panasonic’s name, and the “Sanyo†brand’s life and death is Holding in the hands of Panasonic, Sanyo's brand will surely fade away in the future of Hefei Sanyo Rongshida. It should be the time when the Sanyo brand in China really disappears.
Written to the Last Sanyo Fans: The Purchase of Sanyo Brand Appliances
Although neither Whirlpool China nor Panasonic have explicitly stated that the Sanyo brand will not continue to exist after the expiration of the brand use rights, the Sanyo brand of Whirlpool China's products will surely slowly fade in terms of corporate development. , so, like Sanyo fans, want to buy it quickly shot it.
Given that there are so many variables in this brand, I decided to take a look at the field. In the end, Sanyo branded home appliances are still not sold in traditional home appliance stores. We came to Guangzhou's largest Suning Appliance flagship store. First of all, we went to the small household appliance counters, which were filled with almost all major brands of small home appliances. Major brands set up counters here. Unfortunately, we did not find Sanyo microwave ovens.
Then we came to the ice wash floor and finally saw the Sanyo brand washing machine products in a more conspicuous position. The number of counter products was still quite large, but it can be seen that the days of placing should be a bit long, and the product line It is not updated every year like other big brands.
Finally, the author's investigation site came to the Internet and found that in several shopping malls, the Sanyo products of Jingdong Mall are rich in both types and numbers. It is recommended that friends with purchase needs can consider online shopping. After all, No matter where you buy, you have to call Sanyo's customer's phone to be installed by their after-sales service personnel.
Summary: After all, at present, the value of the “Sanyo†brand is still there, so Hefei Sanyo Rongshida could not give up so fast, especially if its own independent high-end brand “Didu†is not yet well-known. Therefore, a friend who wants to buy Sanyo's home appliance products can still be purchased through major home appliance stores and online shopping malls. Even if the company takes a step back, the company has undergone major changes and it is still necessary to protect consumer rights according to the Consumer Protection Law. , so after-sales service does not need to worry about.
Summary: From an integrated category of all production kingdoms to specialized production in a certain area, and to overall acquisitions, Sanyo’s more than 60 years of history has ended its “life†in a more tragic manner. This also reflects Even a very strong home appliance company, if it does not exercise care, will fall into an irrecoverable situation even if you have excellent technology. Finally, let us pray that this kind of thing should not happen again. After all, a healthy home appliance market will inevitably lead to competition among vendors.
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