The 2017 Los Angeles Auto Show officially opened at the Los Angeles Convention and Exhibition Center, drawing attention from car enthusiasts and industry professionals alike. This year’s event featured around 60 new models from leading global automakers, offering a glimpse into the future of automotive innovation. Among the highlights was the growing emphasis on electric vehicles, which captured the interest of both manufacturers and visitors.
Volkswagen AG showcased three models from its ID electric vehicle family, signaling their commitment to capturing a significant share of the North American electric vehicle market in the coming years. MINI made its North American debut with the "Electric Concept," while BMW presented the i8 Roadster, a plug-in hybrid sports car that combined performance with sustainability. Mercedes-Benz also made waves with the AMG Project One, a high-performance concept car that hinted at the brand's future direction.
An immersive experience was available for attendees through the use of VR (virtual reality) technology, allowing them to test drive cars in a digital environment. This innovative feature added a new dimension to the traditional auto show experience, making it more interactive and engaging.
With a history spanning over 110 years, the LA Auto Show remains one of the most prestigious events in the automotive industry. The show was open to media from November 27th to 30th, and then to the general public from December 1st to December 10th. Visitors had the opportunity to explore the latest trends in mobility, from cutting-edge electric vehicles to advanced driver-assistance systems, making it a must-see event for anyone interested in the future of transportation.
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