In many developed countries such as Europe, the United States, Japan, and South Korea, public drinking water services are well-established, with commercial water purifiers widely adopted—penetration rates often exceed 80%. In contrast, China lags significantly in this area, with commercial water purifier adoption below 4% overall. With a population of approximately 1.4 billion, China faces serious challenges in water quality. According to a survey by Tsinghua University’s Water Policy Research Center, the raw water pass rate in urban areas is far below 50%. In recent years, water quality issues have become increasingly common, leading to frequent water shutdowns and growing public concern. Many residents now fear that their tap water may be unsafe, prompting them to avoid using it directly from the faucet.
As the concept of clean water becomes more essential, it's time for China to catch up. The rise of a great power isn’t just about economic growth or technological advancement—it also involves soft power, including public health and environmental protection. Drinking water safety is a key component of national well-being and reflects a country’s commitment to its people. However, China’s public water purification infrastructure still has a long way to go compared to other nations. In schools, airports, and public spaces, high-quality water purification systems are rarely seen, leaving many citizens skeptical about the safety of their daily water supply. Surveys show that over 96% of Chinese respondents are concerned about tap water contamination, with 79% opting only for filtered or boiled water for safety reasons.
The global water purification industry has a long history, especially in the U.S. and Europe, where advanced technologies and strong market presence have been established for decades. Major companies in these regions often come from the chemical or water treatment sectors, giving them a competitive edge in terms of technology, brand recognition, and financial strength. These foreign brands have built loyal customer bases and hold significant influence in the industry, such as the American Water Quality Association.
In comparison, Chinese water purification brands face several challenges. They started later, developed more slowly, and lack widespread consumer trust. Additionally, awareness of water purification is lower among Chinese consumers than in many Western countries. To bridge this gap, domestic brands must focus on innovation, improve product quality, and build strong brand identities. Only through continuous improvement can they compete effectively in an increasingly globalized market.
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