In many developed countries such as Europe, the United States, Japan, and South Korea, public drinking water services are well-established, with commercial water purifiers having a penetration rate exceeding 80%. In contrast, China's adoption of commercial water purifiers remains low, with the overall market share still below 4%. With a population of approximately 1.4 billion, China faces significant challenges in ensuring clean and safe drinking water. According to a survey by the Tsinghua University Water Policy Research Center, the pass rate of raw water in urban areas is far below 50%, and recent water quality issues have sparked widespread concern among residents.
Frequent water supply disruptions and incidents of contaminated water have led many people to question the safety of their tap water. As a result, over 96% of Chinese respondents express worries about tap water pollution, with 79% stating that they only consume filtered or boiled water for safety reasons. In an era where water pollution is a growing problem, the concept of clean and safe drinking water should be taken seriously and integrated into national policies and public awareness.
The rise of a great power is not just about economic growth or technological advancement—it also involves the development of soft power, including cultural influence and societal well-being. According to Harvard professor Joseph Nye, comprehensive national strength includes both "hard power" (such as economic and military strength) and "soft power" (like cultural and ideological appeal). In this context, drinking water safety has become a critical component of a nation’s soft power, reflecting its ability to protect public health and improve quality of life.
China’s public water purification services lag behind those of other nations, with limited availability of high-quality water purification systems in public spaces like schools, airports, and offices. This lack of infrastructure contributes to public distrust in tap water. Meanwhile, international water purification brands have been operating for decades, benefiting from strong technical expertise, brand recognition, and consumer loyalty. When these foreign companies entered the Chinese market, domestic brands faced challenges such as late entry, slower development, and lower consumer awareness.
To close this gap, Chinese water purification brands must focus on innovation and brand building. By investing in advanced technology and strengthening their market presence, domestic companies can gradually gain trust and compete more effectively. The time is ripe for Chinese enterprises to take the lead in shaping the future of water purification, ensuring that clean and safe water becomes accessible to all.
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