Research company predicts IPTV users will reach 68 million in 2014
Strategy AnalyTIcs predicts that the number of global IPTV users will continue to grow. It is expected to exceed 30 million in 2010 and reach 68 million by the end of 2014. Asia Pacific and Western Europe will be in a leading position.
Although the prospects for IPTV are promising, operators still face challenges. David Mercer, Vice President of Strategy AnalyTIcs Digital Home Research Services, commented: "The results of user surveys conducted by Strategy AnalyTIcs in multiple countries have confirmed that IPTV is considered uneconomical by pay TV users. Operators have been communicating with consumers about IPTV users. In terms of value, they are not doing well. They need to work hard in this respect. "
Strategy AnalyTIcs believes that IPTV cannot just stay at the level of competing with other pay TV platforms. Ben Piper, Director of Market Dynamics Services at Strategy Analytics Multiplay, said: "Telecom operators have a deep-rooted 'monopoly mentality'. IPTV is the first time they provide services in a non-market-leading capacity, and it is no easy task to meet the existing expectations of consumers .IPTV can't just imitate the services provided by cable companies. To succeed, you must go beyond cable TV.
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